Promoted from within to spearhead strategic marketing efforts and coordination of over 15 conferences annually generating $2.5M+ in revenue. Administer marketing budget of over $450K annually. Identify potential key partnerships driving brand ,awareness and audience engagement. Directly accountable for developing print, digital, social media, and PR campaigns. Shape and maintain integrated marketing roadmaps encompassing direct mail, e-mail, print and digital advertising, and telemarketing processes. Oversee telesales and list research projects. Leverage extensive writing and editing skills to author marketing collateral. Devise incentive initiatives enabling retention of senior executives spanning cross-functional industries. Tasked with supervising CRM system’s upgrades instructing staff on utilizing CRM and registration systems. Formulate and manage partnerships with all staffing levels and external vendors.

Charged with supporting $200K+ annual marketing budget. Handled construction of marketing documentation for increase in audience development and sponsorship sales. Handled list plan development and segmentation activity.

Advanced from previous role to direct all facets of special event marketing including planning, budget development, invitation design, and production. Held accountable for serving as primary point of contact for all external vendors consisting of printers, letter-shops, calligraphers, and paper suppliers.