Sasha Chaifetz Dillon Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

New York, United States

Brand Partnerships• Created and grew corporate and charitable partnerships program with organizations such as NY Jets, Equinox, Global Brands, iHeart Media, Amazon, Bacardi, Casamigos, Tito’s, Vineyard Brands, Bravo TV, resulting in 50+ events and activations year over year • Established and nurtured all influencer and media relationships via in person meetings, networking events, and social media research, creating increased brand awareness for IGC Hospitality • Executed brand partner activations forward facing and included acting as the brand ambassador for IGCProgramming and Events • Designed, produced and executed activations, programming, and events using platforms such as Eventbrite, Universe, Pulsd, Gilt, and TravelZoo, generating over 500K, year over year • Planned, produced, and executed marketing events & initiatives both on and offsite, coordinating with the marketing, venue, PR, corporate teams, to increase brand awareness and generate revenue Project Management • Ran weekly marketing meetings with each venue; created agendas and recaps; held venue, culinary, marketing, and PR accountable to respective tasks• Collaborated with marketing team to produce strategic marketing materials including photo, video, print outlining new initiatives and detailing action items for respective client and venue teams • Led interdepartmental coordination via Basecamp and G Suite, to maximize marketing programming• Created detailed standard operating procedure guidelines to effectively carry out partner activations and campaignsFinance• Constructed marketing budget using Excel and ran monthly meetings for updates and reconciliations using Excel• Allocated funds from ticketed events to respective venue bank accounts in order to funnel revenue to the venue

Greater New Orleans Area

• Conduct marketing research studies, which include 10-15 participants, in Tulane’s Marketing Behavioral Research Lab • Collect findings from participants, properly assemble research, and report conclusions to the lead researcher• Manage 6-8 studies weekly

Greater New York City Area

Projects Managed• Developed e-Learning course, which included 18 lessons with supplemental quizzes • Managed the Live Chat feature of the company’s website; communicated with any customers or prospects who initiated a chat • Published two eBooks on social media topics Marketing Initiatives• Created PowerPoint decks for Webinars held by the CEO and VP of Marketing and Partnerships • Wrote weekly blog posts for the company’s blog • Produced landing pages, emails, and forms using HubSpot and LeadPages software for marketing initiatives Partnership Program• On-boarded new partners into the company’s database • Inputted partners into GetAmbassador program to assign revenue share • Created PowerPoint decks for weekly Partner Webinars held by the CEO and Director of Partnerships

•Collaborated with eight newer staff members and provided them with quality leadership and training•Supervised and directed both planned and spontaneous activities for a group of sixteen girls entering into fourth grade•Effectively balanced needs of campers, parents, counselors, and camp management during eight week session of sleep away camp•Participated in daily meetings with camp leadership to communicate the needs of both campers and staff•Worked as Camp Counselor summers 2012 and 2013 and promoted to position of Group Leader in Summer 2014