Sasha Dietschi-Cooper Email and Phone Number
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Experienced executive with a successful record leading go-to-market strategies for global Lifestyle Brands. Innovative, omni-channel sales strategist with deep expertise in the Outdoor, Sporting Goods, Lifestyle, eCommerce and Direct-To-Consumer channels – as well as International market development. Passionate and collaborative team champion with 20 years of success optimizing diverse individual skills and fostering professional + personal development.Tech entrepreneur with focus on Artificial Intelligence as a plug-in solution to optimize workforce management in the Retail and Hospitality sectors. Skilled in entrepreneurship, public speaking, networking, enterprise sales, brand strategy & planning, sales management, brand marketing & management, trend analysis, forecasting and P&L management.Strong business development acumen combined with practical, hands-on operational expertise.
Method Outdoor Collective
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Principal / FounderMethod Outdoor Collective Jul 2019 - PresentBurlington, Vt, UsConsultant: Brand & Go To Market Strategy, Business Development, Revenue GenerationSales Representation in the Outdoor, Wintersports, Action Sports and Lifestyle channels
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Founding Board Member, Vice PresidentBurlington Football Club Jan 2019 - PresentFounding Board MemberVice President, Brand and Marketing -
Global Sales GuyCandide Collection Aug 2021 - May 2022La Clusaz, Fr -
Global Sales GuyZag Skis Nov 2020 - May 2022Chamonix-Mont-Blanc, Rhône Alpes, Fr -
Global Sales GuyArtilect Studio Aug 2020 - May 2022Boulder, Co, Us -
Global Sales GuyD__B__ Jun 2020 - May 2022Oslo, Oslo, No -
Vice President, Business Development And StrategySales Guys Inc. Oct 2019 - May 2022Denver, Colorado, UsBusiness Development and Key Account Strategy for Global Sales Guys -
Global Sales GuyPicture Organic Clothing Oct 2019 - May 2022Cébazat, Puy-De-Dôme, Fr -
Business Development, PartnershipsWidget Brain Sep 2019 - Mar 2020Business Development and Partnerships for Widget Brain in North America
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Executive Vice PresidentSelect Design Aug 2018 - Aug 2019Burlington, Vt, Us- Responsible for leading client strategy & service for 100+ person Creative and Marketing Services agency serving 400+ clients including leading global Food & Beverage, CPG, Lifestyle and Technology brands.- Key initiatives include developing client & channel strategy enabling Agency to move from transactional, reactionary service model into strategic partnerships with key clients and new business development opportunities.- Following several years of declining revenue, increased Sales +20% over 12 months while reducing Agency’s client base to enable deeper focus of resources on key clients and growth opportunities.- Clients include: PepsiCo, Gatorade, E. & J. Gallo Winery, Beam Suntory, Ben & Jerry’s, Keurig DrPepper, Burton, Facebook, Google, YouTube, Twitter, T-Mobile, Dunkin’, Skull Candy, New Belgium, Timberland, Keen, WhistlePig Whiskey, High West Distillery & Saloon, and Traeger. -
Vice President - Global SalesPrana Living Jan 2015 - Jul 2018Carlsbad, California, Us-Led global sales strategy & growth initiatives as a member of the executive team, reporting directly to the CEO-Conceived and executed innovative, omni-channel strategy to increase the impact of go-to-market activations with REI, prAna’s largest retailer, leveraging brand’s direct-to-consumer expertise. Campaign significantly increased brand visibility across all channels, accelerated customer acquisition & conversion and drove +30% incremental sales during the campaign.-In anticipation of a rapidly emerging opportunity in the women’s active lifestyle apparel market, executed a speed-to-market product launch shrinking go-to-market timeline from 18 to 6 months. Performed consumer insights to build 1st person proof-of-concept evidence that the consumer was ready to accept new product & position from prAna. Strategy drove +$4m in sales in year 1, increased category market share long term and resulted in favorite brand status with key retailer and consumers.-Created product segmentation programs by increasing go-to-market delivery cadence from 2 annual deliveries to 6-8 seasonal deliveries, resulting in increased full-price sales across all channels and differentiated seasonal launches for key channels and retailers.-In response to the increasing negative impact of online promotions, especially at Amazon, implemented a comprehensive eCommerce strategy, enforcing universal pricing & promotional cadence across all eComm channels, eliminating rogue resellers on Amazon (from 54 to 0) and significantly improving brand experience as well as increased full price sales in all channels.-Co-led a 3-phase, 18-month, cross-functional brand and consumer insight initiative resulting in a global brand overhaul and relaunch to the positive reception of consumers and key retailers.-Launched brand in 8 countries across Europe, Asia, Central & South America. Rolled out global website enabling brand to transact directly with consumers in over 90 countries. -
Board Of DirectorsSnowsports Industries America May 2010 - Dec 2014Park City, Utah, UsMember of the Board of Directors on behalf of Burton Snowboards -
Senior Vice President - North American SalesBurton Snowboards Aug 2009 - Dec 2014Burlington, Vermont, Us-10 years of progression and increased scope from Principal Agent to Senior VP.-Reporting to CEO, managing internal staff of 25 and external sales force of 100+. Responsibilities included North American distribution strategy & brand management in wholesale channels, go-to-market process leadership, sales forecasting + planning, omni-channel management, high-level cross-functional and global collaboration, South America Distributor & Licensing management.-In response to rapidly changing consumer and distribution landscape, ideated, designed & executed “Project Top Notch”, a comprehensive restructure of Burton’s external sales force, implementing a regional organizational structure comprised of direct employees responsible for overall revenue growth and promoting brand initiatives across wholesale and DTC channels.-Directed strategy and relationship management for all Retailers in the US and Canada, achieving preferred vendor status & establishing long-term strategic partnerships with national retailers such as REI, Dicks Sporting Goods, Amazon, Evogear, Forzani Group, Sport Chek, MEC and over 700 influential specialty retailers.-Successfully and seamlessly executed complex Sales Agency transitions in critical regions ensuring consistent, high service levels for key retailers and regional marketing programs.-Elevated and expanded Burton consumer’s branded retail experience thru aggressive growth of Licensed / Partner Store program. Grew partner doors by 50% and pioneered new partner models, increasing brand awareness & driving profitable revenue growth in key resort & urban markets. -
Principal Agent / Territory ManagerBurton Snowboards Dec 2004 - Aug 2009Burlington, Vermont, Us- More than doubled sales from $14m to $28+m- Incepted and established independent agency of 10+ responsible for all sales & marketing for Burton’s family of brands throughout Pacific Northwest marketplace; including national retailers such as Amazon, REI, Zumiez, Evogear & Nordstrom.- Independently drove regional strategic direction in conjunction with global brand initiatives. Agency perennially ranked as a top North American organization by consistently achieving revenue goals and strategic objectives via deep retailer relationships & industry leading brand marketing activations.- Designed and built 7,000 sq./foot showroom and office in downtown Seattle, creating a regional, remote base for the Burton family of brands.
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Territory Manager & Sales RepresentativeSoko Group 2000 - 2004- Managed sales & marketing responsibilities for action sports & urban lifestyle apparel/footwear brands including K2 Snowboards, Medium Footwear, Obey Clothing, Clive Bags, Soletechnology (Etnies, Es, Emerica and 32) and Arnette Optics.- Retail account base of 175+ accounts, full-time staff of 2 & seasonal staff of 5.
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Merchandise ManagerCold Fusion Sports, Inc. (Dba Fusion.Com) 2000 - 2000
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Sales RepSessions Inc 1998 - 2000
Sasha Dietschi-Cooper Skills
Sasha Dietschi-Cooper Education Details
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Colorado CollegeHistory -
Solo Wilderness Medical SchoolCrisis/Emergency/Disaster Management & Leadership
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Hanover High School
Frequently Asked Questions about Sasha Dietschi-Cooper
What company does Sasha Dietschi-Cooper work for?
Sasha Dietschi-Cooper works for Method Outdoor Collective
What is Sasha Dietschi-Cooper's role at the current company?
Sasha Dietschi-Cooper's current role is Executive Brand Leader & Go To Market Expert - Outdoor, Lifestyle, Action Sports & Winter Sports.
What is Sasha Dietschi-Cooper's email address?
Sasha Dietschi-Cooper's email address is sa****@****ana.com
What is Sasha Dietschi-Cooper's direct phone number?
Sasha Dietschi-Cooper's direct phone number is +141535*****
What schools did Sasha Dietschi-Cooper attend?
Sasha Dietschi-Cooper attended Colorado College, Solo Wilderness Medical School, Hanover High School.
What skills is Sasha Dietschi-Cooper known for?
Sasha Dietschi-Cooper has skills like Retail, Apparel, Footwear, Marketing, Sales, Action Sports, Merchandising, Brand Management, Management, Brand Development, Sporting Goods, Trade Shows.
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