Sasha Dietschi-Cooper Email & Phone Number

Burlington, Vt, Us

Consultant: Brand & Go To Market Strategy, Business Development, Revenue GenerationSales Representation in the Outdoor, Wintersports, Action Sports and Lifestyle channels

Founding Board MemberVice President, Brand and Marketing

La Clusaz, Fr

Chamonix-Mont-Blanc, Rhône Alpes, Fr

Boulder, Co, Us

Oslo, Oslo, No

Denver, Colorado, Us

Business Development and Key Account Strategy for Global Sales Guys

Cébazat, Puy-De-Dôme, Fr

Business Development and Partnerships for Widget Brain in North America

Burlington, Vt, Us

- Responsible for leading client strategy & service for 100+ person Creative and Marketing Services agency serving 400+ clients including leading global Food & Beverage, CPG, Lifestyle and Technology brands.- Key initiatives include developing client & channel strategy enabling Agency to move from transactional, reactionary service model into strategic partnerships with key clients and new business development opportunities.- Following several years of declining revenue, increased Sales +20% over 12 months while reducing Agency’s client base to enable deeper focus of resources on key clients and growth opportunities.- Clients include: PepsiCo, Gatorade, E. & J. Gallo Winery, Beam Suntory, Ben & Jerry’s, Keurig DrPepper, Burton, Facebook, Google, YouTube, Twitter, T-Mobile, Dunkin’, Skull Candy, New Belgium, Timberland, Keen, WhistlePig Whiskey, High West Distillery & Saloon, and Traeger.

Carlsbad, California, Us

-Led global sales strategy & growth initiatives as a member of the executive team, reporting directly to the CEO-Conceived and executed innovative, omni-channel strategy to increase the impact of go-to-market activations with REI, prAna’s largest retailer, leveraging brand’s direct-to-consumer expertise. Campaign significantly increased brand visibility across all channels, accelerated customer acquisition & conversion and drove +30% incremental sales during the campaign.-In anticipation of a rapidly emerging opportunity in the women’s active lifestyle apparel market, executed a speed-to-market product launch shrinking go-to-market timeline from 18 to 6 months. Performed consumer insights to build 1st person proof-of-concept evidence that the consumer was ready to accept new product & position from prAna. Strategy drove +$4m in sales in year 1, increased category market share long term and resulted in favorite brand status with key retailer and consumers.-Created product segmentation programs by increasing go-to-market delivery cadence from 2 annual deliveries to 6-8 seasonal deliveries, resulting in increased full-price sales across all channels and differentiated seasonal launches for key channels and retailers.-In response to the increasing negative impact of online promotions, especially at Amazon, implemented a comprehensive eCommerce strategy, enforcing universal pricing & promotional cadence across all eComm channels, eliminating rogue resellers on Amazon (from 54 to 0) and significantly improving brand experience as well as increased full price sales in all channels.-Co-led a 3-phase, 18-month, cross-functional brand and consumer insight initiative resulting in a global brand overhaul and relaunch to the positive reception of consumers and key retailers.-Launched brand in 8 countries across Europe, Asia, Central & South America. Rolled out global website enabling brand to transact directly with consumers in over 90 countries.

Park City, Utah, Us

Member of the Board of Directors on behalf of Burton Snowboards

Burlington, Vermont, Us

-10 years of progression and increased scope from Principal Agent to Senior VP.-Reporting to CEO, managing internal staff of 25 and external sales force of 100+. Responsibilities included North American distribution strategy & brand management in wholesale channels, go-to-market process leadership, sales forecasting + planning, omni-channel management, high-level cross-functional and global collaboration, South America Distributor & Licensing management.-In response to rapidly changing consumer and distribution landscape, ideated, designed & executed “Project Top Notch”, a comprehensive restructure of Burton’s external sales force, implementing a regional organizational structure comprised of direct employees responsible for overall revenue growth and promoting brand initiatives across wholesale and DTC channels.-Directed strategy and relationship management for all Retailers in the US and Canada, achieving preferred vendor status & establishing long-term strategic partnerships with national retailers such as REI, Dicks Sporting Goods, Amazon, Evogear, Forzani Group, Sport Chek, MEC and over 700 influential specialty retailers.-Successfully and seamlessly executed complex Sales Agency transitions in critical regions ensuring consistent, high service levels for key retailers and regional marketing programs.-Elevated and expanded Burton consumer’s branded retail experience thru aggressive growth of Licensed / Partner Store program. Grew partner doors by 50% and pioneered new partner models, increasing brand awareness & driving profitable revenue growth in key resort & urban markets.

Burlington, Vermont, Us

- More than doubled sales from $14m to $28+m- Incepted and established independent agency of 10+ responsible for all sales & marketing for Burton’s family of brands throughout Pacific Northwest marketplace; including national retailers such as Amazon, REI, Zumiez, Evogear & Nordstrom.- Independently drove regional strategic direction in conjunction with global brand initiatives. Agency perennially ranked as a top North American organization by consistently achieving revenue goals and strategic objectives via deep retailer relationships & industry leading brand marketing activations.- Designed and built 7,000 sq./foot showroom and office in downtown Seattle, creating a regional, remote base for the Burton family of brands.

- Managed sales & marketing responsibilities for action sports & urban lifestyle apparel/footwear brands including K2 Snowboards, Medium Footwear, Obey Clothing, Clive Bags, Soletechnology (Etnies, Es, Emerica and 32) and Arnette Optics.- Retail account base of 175+ accounts, full-time staff of 2 & seasonal staff of 5.

Bachelor Of Arts, History

Wilderness Emt + Leadership Certificate, Crisis/Emergency/Disaster Management & Leadership

Education record