Sasha Denisov Email & Phone Number

- Managed Lutron Luxury Residential Rep Agencies in Canada East: Ontario, Quebec, Maritimes and Newfoundland. - Expanded the Canada East market by executing multiple initiatives including: growing the existing customer base, engaging customers to sell new product innovations and increasing demand for residential custom solutions- Focused on relationship building with the Specifier Community (Designers, Architects and Builders). Assisted in developing and writing Lutron specifications during all stages of construction, with an emphasis on pre-construction.

Toronto, Canada Area

- Developed strategies to increase sales growth, across all Residential Sales Channels in Toronto and GTA, with an emphasis on Luxury Residential Systems. Focused on creating Total Light Management Solutions in Luxury new builds, to include Automated Lighting, Shading and Controls. - Strategically focused on relationship management and partnerships with the Design community, to exceed Residential Specification goals. Worked closely with Architects, Lighting and Interior Designers to assist with project inquiries and requests throughout the design and construction process. - Collaborated with Residential Systems Providers to determine short-term as well as long-term goals to increase their business with Lutron. Provided technical product training and presentations. Supported channel through proactive customer service and ongoing engagement. Monitored Account performance and made strategic plans to course-correct as necessary.- Coordinated and executed sales initiatives while identifying new business opportunities. Developed new revenue channels by engaging Custom Home Builders in the GTA

Toronto, Canada Area

- Managed key accounts and oversaw projects in major market territories - Identified client needs and proposed design solutions that are compliant with local and provincial regulations- Monitored industry trends in order to identify emerging markets and developed plans to utilize those markets to expand revenue- Collaborated with the management team to improve marketing materials and expand the company’s marketing presence- Delivered exclusive continuing education programs to architecture and design firms

Toronto, Ontario

- Achieved maximum sales profitability, growth and account penetration by effectively selling stone and tile as well as related products, application materials and technical services - Established, developed and maintained business relationships with current and prospective designers, architects and contractors- Developed clear and effective quotations as well as expedited the resolution of customer problems and complaints- Coordinated sales effort with marketing, sales management, accounting, and logistics- Supplied management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services- Kept abreast of product applications, market conditions, competitive activities, advertising and promotional trends

Toronto, Canada Area

- Propelled flagship store from 14th place in sales, to 1st place in Ontario, while simultaneously lowering shrink and staff turnover- Utilized company tools to diagnose opportunities and developed action plans to improve employee performance and productivity while meeting sales goals- Leveraged individual staff strengths, and created developmental plans to prepare all level positions for future growth within the organization- Exceeded personal daily and weekly sales goals, while implementing group dynamic and behavior- Enforced all company policies and procedures, including health, safety, and security- Maintained inventory by checking merchandise to determine inventory levels while anticipating customer demand- Planned, coordinated, and executed all Merchandise Calendar direction, campaigns, and sales promotions in a timely manner.

Greater New York City Area

Directly assisted the Project Manager in managing, coordinating and administering residential projects through all phases of construction, including the following responsibilities: - Assisted in the resource integration, planning, management and quality assurance of high-end residential townhouses and apartments totaling in 6000 square feet - Updated project schedules, processed submittals, and assisted with the subcontractor procurement process and coordination- Communicated with suppliers and subcontractors to ensure for compliance of performance standards related to predetermined schedules, plans, and specifications- Participated in weekly site meetings with owners' representatives, architects, and subcontractors- Resolved field initiated questions and coordinated activities among design groups

Master Of Business Administration - Mba, Business Administration And Management, General

MBA Candidate

Bachelor Of Fine Arts (B.F.A.), Interior Design

Activities and Societies: Phi Beta Delta Honor Society; Peer Advisor for Freshmen

Study Abroad Semester In London, Uk

I.Do Summer Project, Interdisciplinary Design

China will soon have the worlds’ second largest ageing population after Japan. This massive shift in demographics represents challenges.