Lead Product Manager, Co-Founder & Ceo
Eversnap Photography (Transactional Online Marketplace) - Acquired
Built the 2nd largest event photography marketplaces in the U.S. by creating automated systems and processes for the 3 different users of the product: Customers, Photographers, & Attendees• Used agile methods (Scrum & Kanban) to lead a team of designers and 15 cross-functional engineers in 4 different areas (iOS, Android, Web, & Backend) • Used Jira, Trello, & many Zapier integrations to manage the timeline of the sprints to meet external stakeholders’ timelines• Conducted user interviews, created wireframes and mockups, and performed usability testing before tech implementation• Conducted over 100 A/B & multivariate experiments per year in all aspects of the product metrics• Prioritized between new features, feature improvements, bugs, and tech debt based on ROI for short-term and long-term• Researched & integrated 3rd party APIs for features within product or automations for the product management processes• Developed KPIs & analytics dashboards for every team & integrated them into each team’s decision making process• Used SQL, Mixpanel, & Google Analytics to make data-informed decisions on the different aspects of the product• Designed hiring process and hired 15 Engineers, 2 designers, 2 sales & marketing individualsGathered requirements, designed, implemented, & maintained features that resulted in:• Hiring, vetting, and onboarding photographers in top 50 cities in the U.S. with more than 95% automation• Achieving 97% 5-star ratings on all Eversnap Yelp pages, by creating automated systems and processes accounting for all the moving parts that define the quality of the service for customers, photographers, and attendees• Creating multi-level landing pages that targeted visitors based on many different SEO and SEM keywords, resulting in doubled conversion rate, and decreased cost of acquisition through these channels