- Broke market record selling at $1,789 $/SF for a pre-construction residence in Broward County.- Sold 86% of total new sales closed during tenure at the Four Seasons- Sold 11 residences, for a total value of $23M- Converted 4 of the 6 pre-existing reservations to contract- Secured two master brokers, which then produced 4 sales in 1.5 months- Conducted extensive Broker outreach to South Florida top brokerage offices, performing numerous in-person presentations, resulting in marketing blasts to their agents from Dade to Palm Beach Counties- Targeted and established relationships with top 200 Agents in South Florida- Penetrated Colombia, Mexico, Costa Rica and Ecuador resulting in contract sales, raving fans, and referrals

- Directed all sales and marketing endeavors for Gale, Riva and Metropica Sales Teams- Lead 18 Agents and 3 Sales Directors- Developed a collaborative, custom-tailored Sales Training program for each agent- Hit all sales targets, helping to secure Construction Loan for Gale Project- Increased the average dollar per SqFt. by 25% across all Gale residences and implemented several sales and marketing incentive plans and strategies that lead to selling over 55 residences in 10 months, exceeding the project absorption- Conducted weekly meetings with each developer to keep them apprised of performance, pipeline, and marketing endeavors- Re-staffed Riva Sales Center, resulting in in the sale of 2 PH and 3 residences- Spearhead an International Agent Program that generated key broker contracts in Canada, Mexico, Colombia Argentina, Chile and Venezuela, resulting in over 20 sales for the 3 projects- Identified key market feeders for each project and implemented sales strategy accordingly- Worked closely with the brokerage community presenting and selling the projects- Assisted sales staff in the closing of contracts by negotiating with the buyers and the developers- Organized and secured International road shows for each project

- Full-proforma consultation, strategic design layout, floor plans, price-structure, construction cost approximation and full marketing & sales-plans for development of residential condominium projects - Worked with investors and developers since the conception of the projects, building design, floor plan, pricing and go-to-market strategy. Responsible for creating all marketing collateral from the renderings, aerial pictures, video, brochure, sales kit presentations for brokers, client brochures, mailing campaign, eblast campaign, social media, advertising, PR activities, organized launch event for each project, groundbreaking media coverage- Responsible of all marketing activities for the Ritz Carlton Residences and Condo-Hotel in Fort Lauderdale. - Design collateral, organized events, eblast campaign, cross-marketing activities (with Neiman Marcus and other brands that target same clients), pr campaign, advertising campaigns, etc- Supported sales efforts for the residences that brought in record sales in dollar per Sq.Ft. in the Fort Lauderdale area. ($1500 $/Sq.Ft)Projects- Negotiated with developer and secured three new construction projects in the Fort Lauderdale beach area. Presented sale & marketing plan to developers, negotiated sales & purchase agreement, worked with architects to ensure floor plans reflect the market needs, developed pricing strategy, developed go-to-market strategy, launched project, secured sales- Hired by Elad to work as a real estate consultant on their Beach hotel-condo project that included 150 units. Worked with architects, land use attorney, engineering,etc. Assisted on the design of floor plans, pricing structure and go-to-market strategy- 435 Bayshore Dr, lead a community outreach program, worked with city commissioners and the central beach alliance to ensure approval of variances. Got project approved. Worked with architects on floor plans. Developed pricing strategy. Successfully sold entitled project to new developer

- Launched and manage boutique marketing and PR firm catering to lifestyle brands.- Sourced and secured new client accounts, consulted with key decision makers to assess unique promotional and marketing needs. - Researched and structured right-fit campaigns aligning unified communication strategy, on- and off-line elements, and niche-specific approaches to maximize visibility. - Developed and revised monthly, quarterly, and annual goals, budgets, and strategic plans.- Forged strategic partnerships with multiple PR groups and allied sponsors to guide commercial marketing strategies. - Optimized effective marketing programs and created promotions that targeted specific demographic. - - Wrote copy, edited content, and determined layout. - Developed relationships with key audience members to conduct research and acquire feedback on consumer trends and life choices.

In charge of development and implementation of product and service distribution, strategic positioning, and short- and long-range planning; rapid rise through diverse sales and operations responsibilities. - Oversaw $33M budget. Managed P&L, sales operations, product launch strategies, account relationship building, and contract negotiations.- Guided business dealings for negotiations with over 10 resellers and VARs, handled team of 7 regional managers and 5 indirect reports, and directed regional sales teams.- Guided activity of 20 sales engineers assigned to American Movil, leading provider of wireless services in Latin America. Selected Contributions:- Increased alignment with and responsiveness to unique client needs—as well as attaining 126% of sales goal—by reorganizing Latin America region to incorporate cross-regional teams. - Ensured lasting revenue potential by forging solid rapport with diverse clients and business partners at an international level and across all levels of the business hierarchy.- Led region’s largest merger with complete team integration in only two months and managed highest book-to-built ratio for region at 1.13%.- Triggered significant increases to sales team effectiveness during proposal stage by creating and launching a leading-edge Web Based sales tool.

Led 4-member team and consistently built excellent relationships with VAR partners and executives, exceeding all quotas with annual sales averaging $15M for top-tier accounts. - Forged relationships with new prospects and active list of distributors. - Provided direction for market penetration activities to successfully meet quota. - Developed plans to market inventory. - Functioned as leading product advocate. - Led creative teams in development of merchandising strategies to mine lucrative sales opportunities. Selected Contributions - Presented with 2003 President’s Club Award and 2002 President’s Club Member recognition.- Implemented successful country strategy—including bringing in two new distributors—to successfully boost revenue from $30K to $1.5M. - Met & exceeded all quotas throughout tenure, averaging $15 Million in annual sales and earning multiple company awards in recognition of performance.- Lead the sales team to surpass revenue expectations in a declining market

Increased revenue from $30K to $1.5M in 5 months.Developed a winning country strategy and hired 2 new distributors.Closed the first deal worldwide of a brand new product.

- Developed, packaged and managed the NEW service and solutions offerings in the Latin American Region increasing revenue growth from $300K to $20M USD in two years making it the first profitable service department region for Tellabs. - Choose 1 of 7 role model employee in the entire company. President’s club award recipient.- Negotiated the new multi product service agreement, where services represented over 40% of the 18M deal in Venezuela. - Created and implemented the first official Partner Program certification that enable third partners to service Tellabs client given eh company the capacity of servicing clients all over Latin America.