Sash A. Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Malaysia

• Designing and executing campaigns aimed at achieving customer awareness, customer acquisition, customer retention and increase revenue. • Through synthesizing market research and programme performance, developed a comprehensive restructure of the rewards programme and spearheaded the launch and go-to-market strategy. Resulted in a 20% improvement in the Net Promoter’s Score in 4 months from launch• Monitor and measure campaign and programme performance, delivering impactful data visualisations that offer insights to devise upcoming action plans, improvements, and strategies• Continuous collaborative discussions with the Marketing Communications team on alignment of programme campaigns and direction with the overall brand proposition• Find innovative ways to increase awareness through rigorous A/B testing on customer segmentation, messaging and marketing materials• Close collaboration with App and Web teams to improve customer journeys, information gaps, and customer entry points to ensure optimal platform support and performance to drive customer awareness and acquisition• Close collaboration with the Product Development and Technical teams on various projects• Preparation and presentation of campaign and project performance to management• Proactive in finding ways to streamline workflows to be efficient & effectiveSoftware skills:• Excel• PowerPoint• JIRA• Slack• Google Data Studio• Qliksense

Malaysia

Manage end-to-end campaign lifecycle of single and bundled products, inclusive of upsell, cross-sell, and retention campaigns with aim to increase ROI. Successfully implemented product marketing automation via Marketing Cloud, a hub that allows you to connect customer data across sources, personalise marketing content targeting different groups, automate marketing journey, optimise utilisation of digital sales channels, and measure end-to-end campaign effectiveness.Successful ideation and execution of product strategy and go-to-market strategy through customer segmentation and targeted marketing across multiple platforms.Improve upsell path for different customer segments by various methods including expanding product/service suite with the goal of increasing customer ARPU.

Malaysia

Orchestrated on-ground event participation in wedding exhibitions, specifically in developing the marketing strategy, ensuring effective messaging in all marketing materials to showcase brand proposition and unique selling points of the services, perform market research to tailor marketing strategies that would differentiate the company from its competitors, leverage on social media channels to attract attendees, develop strategies to engage the target audience during and after the event. Additionally, expanded network connections with other wedding vendors to create referral opportunities and future marketing collaborations, and assist in content writing for social media channels such as Instagram & Facebook posts.

Malaysia

Finance Analyst for KL based Business Shared Services, solely managing full set of accounts including general ledger, cash management, financial reporting, and reconciliations. Also managed full set of accounts for 4 other smaller entities of WorleyParsons Global. Additional solely managed WorleyParsons property on a global scale, reporting to the Vice President of WorleyParsons Property.

Malaysia

Diverse range of responsibilities such as assisting in grant funding research, applications and presentations, preparing the annual budget and financial reports, coordinate with regional offices to synchronise work planning and execution for projects such as the TRLC project and Central Forest Spine, networking at conservation conferences and programs to build company relation and possible collaborations, and lastly assisting in the procurement of conservation equipment.

Bachelor Of Science (Bsc), Banking And Finance

Diploma, Management Studies