High-end property advisory.

Passionate about design and architecture, Sasha Gilberg is proud to represent some of the best residential properties and new developments in Melbourne.He brings energy and expertise to the marketing, sales and negotiation processes, aiming to deliver exceptional outcomes and build enduring relationships.

Designed to present new apartment developments in their best light, SHOWCASE provides interactive touch screen software, hardware installations and LED/LCD video wall solutions for new development display suite sales galleries along with remote presentation solutions.

- Led the establishment and launch of the H.CO brand, the property arm for the Harris Family, whose origins trace back to the founding of Flight Centre. - Led marketing efforts to launch H.CO's first project - Bask, Black Rock.--Under the company's other brand, Peak Property Group, I led sales & marketing efforts on:Orchard - 21 apartments on 22-28 Main Street, MonbulkASCENT - 9 apartments on 147-149 Beach Street, FrankstonTRINITY - 3 townhouses on 296 Nepean… Show more - Led the establishment and launch of the H.CO brand, the property arm for the Harris Family, whose origins trace back to the founding of Flight Centre. - Led marketing efforts to launch H.CO's first project - Bask, Black Rock.--Under the company's other brand, Peak Property Group, I led sales & marketing efforts on:Orchard - 21 apartments on 22-28 Main Street, MonbulkASCENT - 9 apartments on 147-149 Beach Street, FrankstonTRINITY - 3 townhouses on 296 Nepean Highway EdithvaleWellwood - 2A & 2B Wellwood Road, Bonbeach- Gathered comparable sales and competitor pricing data to optimise pricing on existing projects, set pricing for upcoming projects and provide input into feasibility studies.- Setup a CRM and marketing automation system, integrating it across all company and project websites.- Collaborated with and managed the marketing team to revamp creative assets of existing projects.- Booked media directly with publishers, setup and managed campaigns across all channels including Google, Facebook, Instagram, print and major property portals including REA, Domain and Urban.- Sent out email and sms campaigns to the database and produced weekly sales and marketing reports.- Followed up leads, managed display suites and produced sales as the sole retail agent.- Recruited channel agents to promote projects to their network and supported them in their sales efforts. Show less

Nelson Bourke - 1 Nelson Street, Ringwood (111 apartments): This project had been on the market for approximately a year and half, churned through multiple project marketing agencies and was at 60% sold when I was invited to take over the listing. Tasked with selling the more challenging backend left-over stock, I led the in-house sales team of two other sales agents and we reached 100% sold out within 12 months.SUMMUS - 2 Wests Road, Maribyrnong (142 apartments): After producing strong… Show more Nelson Bourke - 1 Nelson Street, Ringwood (111 apartments): This project had been on the market for approximately a year and half, churned through multiple project marketing agencies and was at 60% sold when I was invited to take over the listing. Tasked with selling the more challenging backend left-over stock, I led the in-house sales team of two other sales agents and we reached 100% sold out within 12 months.SUMMUS - 2 Wests Road, Maribyrnong (142 apartments): After producing strong sales performance for Nelson Bourke Stage 1, just two months later I was appointed as the exclusive sales agent for SUMMUS and helped clear much of the backend leftover stock and provided assistance to existing buyers with nomination sales and settlements.Bourke - 8 Bourke Street, Ringwood (51 apartments): With construction funding achieved for Nelson Bourke Stage 1, we launched Stage 2 of the project with one of the highest price per square metre rates in the area, producing 12 unconditional sales within the first 3 months. Show less

Completed 50 sales transactions at apartment and townhouse projects that included:107 Cambridge Street, Collingwood by GURNERFitz & Co by Naser Group on 22-28 Nicholson Street, FitzroyWest Village on 147-149 Rosslyn Street, West MelbourneThe Vic on 50 Victoria Street, BrunswickCurve on 10 Leake Street, EssendonGrange on 103 Grange Road, GlenhuntlyHuntly on 143-147 Neerim Road, GlenhuntlyPRINCESA on 1100 Dandenong Road, Carnegie23 Jean Street by TAILOR… Show more Completed 50 sales transactions at apartment and townhouse projects that included:107 Cambridge Street, Collingwood by GURNERFitz & Co by Naser Group on 22-28 Nicholson Street, FitzroyWest Village on 147-149 Rosslyn Street, West MelbourneThe Vic on 50 Victoria Street, BrunswickCurve on 10 Leake Street, EssendonGrange on 103 Grange Road, GlenhuntlyHuntly on 143-147 Neerim Road, GlenhuntlyPRINCESA on 1100 Dandenong Road, Carnegie23 Jean Street by TAILOR Projects in CheltenhamPIER 1 by Cavendish Properties on 107-109 McLeod Road, Patterson Lakes Show less

Provided on-going reporting and analysis on website data to identify customer insights; and collaborated with designers and developers in an agile environment to update the company website, streamline the checkout process, create landing pages and conduct A/B tests.

Developed digital marketing strategies for LK Group’s portfolio of companies that included LK Property, NBL, Melbourne Tigers, Oxygen Ventures and AMITY Property Group.

“Like most of your clients, my first reaction was, “f*ck, why didn’t I think of that??” – Digital Marketing Manager, Nando’sLaunched Australia’s first conversion rate optimisation agency and grew to 100+ clients around the world including Pearson Education, Yellow Brick Road, Nando's, Showpo, Lynda, Ning, DI$COUNT UNIVER$E, GTG Network, FastCover, Fingo, ElectricityWizard and the Queensland Government.Managed a team of marketers, designers and developers to deliver conversion… Show more “Like most of your clients, my first reaction was, “f*ck, why didn’t I think of that??” – Digital Marketing Manager, Nando’sLaunched Australia’s first conversion rate optimisation agency and grew to 100+ clients around the world including Pearson Education, Yellow Brick Road, Nando's, Showpo, Lynda, Ning, DI$COUNT UNIVER$E, GTG Network, FastCover, Fingo, ElectricityWizard and the Queensland Government.Managed a team of marketers, designers and developers to deliver conversion rate optimisation projects that ranged from advisory through to implementation.Prior to launching the agency, I spent nine months creating a conversion optimisation training course that included a book and interviews with some of the world’s leading authorities on the subject, providing a detailed understanding of current best practices and emerging technologies to meet the evolving demands of high profile brands. Show less

Prepared a 70 page detailed report with recommendations to improve the website user experience, sales conversion rates and brand image.“A thought leader in digital marketing.” - Ruslan Kogan, Founder & CEO, Kogan.com Ltd“Sasha performed analysis on our website that demonstrated an excellent understanding of current and emerging practices. The quality of his report was superior to many existing businesses that provide similar services.” - Daniel Beahan, Operations Manager… Show more Prepared a 70 page detailed report with recommendations to improve the website user experience, sales conversion rates and brand image.“A thought leader in digital marketing.” - Ruslan Kogan, Founder & CEO, Kogan.com Ltd“Sasha performed analysis on our website that demonstrated an excellent understanding of current and emerging practices. The quality of his report was superior to many existing businesses that provide similar services.” - Daniel Beahan, Operations Manager, Kogan.com Ltd Show less

Played an integral role in helping develop the social media brand tracking service, amongst a range of other projects.