Sasha Kalashnikov Email & Phone Number

London, England, United Kingdom

AliExpress is the largest online marketplace in the CIS region, with 30 million monthly active users (MAU).I led a major redesign of the mobile app, focusing on making it easier and more appealing for users. I used user research and A/B testing to guide improvements and align with business goals. These changes helped raise our Google Play rating from 3.4.

London, England, United Kingdom

• Storra is a personal marketplace app that makes it easy for anyone to buy, sell, and connect in a trusted community.
• Designed and launched Storra’s iOS and Android apps, creating a smooth and attractive user experience.
• Set up clear design processes to keep work organized and on track.
• Created a product roadmap to guide the app’s development and align with user needs.
• Led user research to understand and respond to user feedback, improving the app experience.
• Contributed to planning and decision-making to strengthen the app’s fit with the market and boost user engagement.

London, England, United Kingdom

DataMilk is an AI UX optimisation tool for e-commerce founded by ex-Google data enthusiasts.- Led a team of 6 designers.- Spearheaded end-to-end design and development of corporate website, overseeing creation of a unique branding style and lead generation.- Designed and implemented smart components, resulting in a 20% increase in monthly sales for.

V–A–C is an international contemporary art organisation that holds international events in London, Milan, New York and Moscow.- Orchestrated the successful development of a complex 4,000-page website, implementing intuitive navigation, engaging visuals, and seamless user experiences across multiple venues and languages.- Led the design and execution of.

Tochka is the world's first fully online bank for entrepreneurs with a client base of over 600 000 clients.- Designed Tochka XS app, an application for registering freelancers with the tax authorities and automatically paying taxes.- Crafted striking UI designs for several applications, including prototypes for testing with users.- Carried out usability.

Singapore

Osome offers online accounting services for small and medium businesses. - Established design brief, including concept, performance, and production criteria.- Built several processes, leveraging solid technical efficiency of Jira and leading 3 middle designers.- Created style guides, recognized design patterns, and prepared technical documentation..

Urbica is an urban design studio.- Designed the GULAG Interactive Map that won Kantar "Information is Beautiful Award."- Curated and executed responsive design for the GULAG map, maintaining an enthralling look on both personal devices and large LED touch screens.