AliExpress is the largest online marketplace in the CIS region, with 30 million monthly active users (MAU).I led a major redesign of the mobile app, focusing on making it easier and more appealing for users. I used user research and A/B testing to guide improvements and align with business goals. These changes helped raise our Google Play rating from 3.4 to 4.6 and supported $500M in sales. My work addressed key user issues and created a smoother, more engaging experience on the app

Storra is a personal marketplace app that makes it easy for anyone to buy, sell, and connect in a trusted community.• Designed and launched Storra’s iOS and Android apps, creating a smooth and attractive user experience.• Set up clear design processes to keep work organized and on track.• Created a product roadmap to guide the app’s development and align with user needs.• Led user research to understand and respond to user feedback, improving the app experience.• Contributed to planning and decision-making to strengthen the app’s fit with the market and boost user engagement.

DataMilk is an AI UX optimisation tool for e-commerce founded by ex-Google data enthusiasts.- Led a team of 6 designers.- Spearheaded end-to-end design and development of corporate website, overseeing creation of a unique branding style and lead generation.- Designed and implemented smart components, resulting in a 20% increase in monthly sales for DataMilk corporate clients, driving substantial revenue growth.- Developed marketing design components that expanded the client base from 5 to 20, positioning the company for successful investment rounds and generating $800k in revenue.- Collaborated closely with marketing and sales teams, ensuring consistent branding and visual messaging across all touchpoints, reinforcing brand identity and market positioning.

V–A–C is an international contemporary art organisation that holds international events in London, Milan, New York and Moscow.- Orchestrated the successful development of a complex 4,000-page website, implementing intuitive navigation, engaging visuals, and seamless user experiences across multiple venues and languages.- Led the design and execution of "Sreda," a weekly web magazine, driving significant audience growth and fostering community engagement through captivating design and compelling content.- Achieved design recognition and awards, positioning V–A–C as a leading contemporary art organization, and increasing brand visibility on an international scale.

Tochka is the world's first fully online bank for entrepreneurs with a client base of over 600 000 clients.- Designed Tochka XS app, an application for registering freelancers with the tax authorities and automatically paying taxes.- Crafted striking UI designs for several applications, including prototypes for testing with users.- Carried out usability studies to identify areas for improvement in existing products or to test new product concepts.

Osome offers online accounting services for small and medium businesses. - Established design brief, including concept, performance, and production criteria.- Built several processes, leveraging solid technical efficiency of Jira and leading 3 middle designers.- Created style guides, recognized design patterns, and prepared technical documentation.- Trained and inspired multi-skilled teams of iOS and Android developers to enhance productivity and overall efficiency.

Urbica is an urban design studio.- Designed the GULAG Interactive Map that won Kantar "Information is Beautiful Award."- Curated and executed responsive design for the GULAG map, maintaining an enthralling look on both personal devices and large LED touch screens.