As a visual identity and publication designer, I collaborate with artists, architects, and institutions to develop cohesive and impactful visual brands. Passionate about type design, I continually research and experiment with creating my own typefaces. Beyond commissioned work, I initiate and deliver self-initiated and charity projects.

Led by a Creative Director, I developed brand strategies and designed branding and identity systems for print and digital media for clients in education, design, and commercial sectors. I contributed to the team’s success by driving research and executing strategic brand initiatives.

With a team of writers, designers, producers and photographers, I made a publication with documentation of the creation of the “Majlis” exhibition, a multi-layered project at the 17th annual Biennale di Venezia. With a narrative structure broken into four sections—Exhibition, Architecture, Craft and Earth—The Majlis features interviews with important figures and institutions from these fields, stunning visual documentation of the creation process and featured artefacts, and critical writings on permaculture, architecture and craft.

Designed branding for events and special projects, designed covers for RBC newspapers and magazines, mentored junior designers, and generated ideas in AR, type design, and TV advertising.

Collaborated with a team to create the identity for the international festival of arts in Tel Aviv. Developed comprehensive brand guidelines and designed various print and spatial mediums, alongside creating the festival’s website.

Directed the creation of digital projects and long reads, collaborating with illustrators, photographers, producers, and developers to bring editorial ideas to life.

I redesigned the system for announcing events (which numbered over 60 per month). I also redesigned the wayfinding system and completed several successful projects, including launching a podcast about literature and an interactive system that gamified reading books in the library. As a result of my efforts and the team's efforts, the library became one of the most popular in the country. I was also responsible for curating the library's digital projects and working with a large team. I incorporated my passion for type design into my work as well.

Collaborated with brand strategists, copywriters, and art directors to develop digital identities for corporate clients.

Here I introduced myself to UX design by creating websites for various clients.