Sparks and Fuel is a tactical marketing team focused on helping small-to-medium sized companies optimize and execute their marketing plans. We provide big-agency experience with a personal and intense attention to detail. We are doers. We say things plainly. We think big-agency price tags are for suckers.As the co-founder who is right brain dominant, I focus on creative and technical solutions to everyday marketing problems.

Designer, team leader and project owner of the international IDEXX.com website, launched January 2018. Managed a team of four, though personally responsible for all website page designs, CMS selection and implementation, graphic production, functionality requirements, budgeting, cross-team communication and worldwide launch planning. Others duties included:• Responsible for overseeing the management of pethealthnetwork.com (including a site design refresh and development to make responsive). • Digital marketing tactics and strategic planning for multiple product lines• Developing and overseeing marketing project financials• Generating digital marketing materials (e.g. web pages, video, e-newsletters, and advertisements)• Providing insight and analysis to senior management regarding website marketing opportunities• General design and brand implementation • Significant contribution to "Spot" company-wide design system.Idexx Laboratories is an American multinational corporation on the S&P 500 and NASDAQ-100 indices.

Built websites for a variety of clients, including professional golfer and model Blair O'Neal, Elaine Construction, FS Precision, Aurora Photos, and Naples Aerial Video. All sites required design and development and several required SEO strategy and Adwords generation and monitoring.Also did product photography and image processing for Sterling Rope, as well as designed, built and launched magnetmakeover.com, an ecommerce website that creates personalized pet magnets that can "dressed" with a variety of magnetic clothes and accessories.

Responsible for all digital initiatives at Cobra Puma Golf. Managed 9 Cobra Golf websites, 1 Puma Golf website and 1 Ferrari Golf website. Launched Cobra and Puma Golf’s first eCommerce websites. Met with senior leadership regularly to shape and direct all digital marketing initiatives. Other responsibilities included:Content generation and updatesKey creative designSEO optimizationCopywritingAnalytics tracking & reportingEmail Marketing (designing and coding)PhotographyVideography and digital editing (Final Cut, Adobe Premiere)Contest and digital promotion managementMobile app creation3D image creation (Keyshot)Management of vendors and freelancers

Responsible for all digital initiatives at Cobra Golf. Primary task was a complete redesign of the outdated website, as well as generating, posting and maintaining digital content, updating the Cobra web blog and our social media sites, and developing effective, customized email campaigns.

Member of interactive marketing team for titleist.com. Tasks included designing, writing and editing online content for new product pages, microsites and consumer-interactive sections. Designed and developed brand and product display advertising and worked with our advertising team, ad partner and technology partner to promote all digital initiatives.

Clients included EMC2, Carlson Real Estate, Scudder Investments, Paxil, Estella Warren, Putnam Investments, Toegoz, Dovetail Furniture, Victory Productions, Océ Imaging, a wide variety of bars and restaurants in the Boston area and more.

Designed and maintained original company website.

Managed all internal details of web design projects. Responsibilities included information design, screen layout, web design, audio production (recording and digitizing voice-overs, sound effects, and original music), video production, client communication and content gathering.