Alexandra Hederstrom Email & Phone Number

Los Angeles, Ca, Us

Business Transformation & Total Experience (BTX) focuses on supporting our clients through transformation initiatives and meeting program missions with a focus on business process reengineering, digital transformation, strategic planning, change management, and strategic communications.Responsibilities include but are not limited to:- Support Change Management Practice Area, one of three Practice Areas within BTX- Contribute as writer, editor, and process manager for Spotlight… Show more Business Transformation & Total Experience (BTX) focuses on supporting our clients through transformation initiatives and meeting program missions with a focus on business process reengineering, digital transformation, strategic planning, change management, and strategic communications.Responsibilities include but are not limited to:- Support Change Management Practice Area, one of three Practice Areas within BTX- Contribute as writer, editor, and process manager for Spotlight newsletter, Rulemaking updates, and website functions. - Support the Applications process from submissions and review to lessons learned and preparation for the next PY.- Conduct analysis and make recommendations for Compliance. - Provide operational expertise in Education and Outreach, Inquiry Management, and Systems Testing.- Support contract efforts to provide better care for individuals, better health for populations, and lowered growth in expenditures. Show less

Los Angeles, California, United States

Pasadena, California, United States

- Manage, edit, organize and implement the SciJinks newsletter.- Create monthly reports and analyze social media data to determine impact and strategy.- Support strategic planning and use of innovative ideas for shaping and improving public engagement products and social media strategy. - Research industry best practices and provides ongoing improvements to public engagement programs and products.- Responsible for sharing NASA science/storytelling with youth and teachers using… Show more - Manage, edit, organize and implement the SciJinks newsletter.- Create monthly reports and analyze social media data to determine impact and strategy.- Support strategic planning and use of innovative ideas for shaping and improving public engagement products and social media strategy. - Research industry best practices and provides ongoing improvements to public engagement programs and products.- Responsible for sharing NASA science/storytelling with youth and teachers using digital communication tools (web, mobile, social media, print, digital and or video) as well as print products to effectively communicate a message that aligns with NASA’s communication priorities. - Work closely with the Manager for Solar System and Public Engagement Networks and the Space Place team meeting at least once weekly.- Communicate regularly with all stakeholders including weekly significant events, monthly reports and annual reviews including gathering metrics and reporting on project milestones, program impacts and makes informed suggestions for improvements. - Attend project meetings regularly and reports out on efforts and/or communications news. Show less

Global

Work as a research and social media curator with The Cool Down, a content & commerce startup on a mission to help more Americans feel invested in and educated about the cleaner, cooler future that's being built all around them every day. Launched in July 2022.

Los Angeles, California, United States

I pitched, wrote, conducted research, edited, and published original articles highlighting environmental and climate-related issues. Illuminate is a climate magazine that sheds light on the environmental issues facing America and the planet today with a diversity of perspectives, people and circular products to inspire action and optimism. Rather than “doom and gloom” climate narratives, the organization's mission is to illuminate the important role each and every one of us has in protecting… Show more I pitched, wrote, conducted research, edited, and published original articles highlighting environmental and climate-related issues. Illuminate is a climate magazine that sheds light on the environmental issues facing America and the planet today with a diversity of perspectives, people and circular products to inspire action and optimism. Rather than “doom and gloom” climate narratives, the organization's mission is to illuminate the important role each and every one of us has in protecting the wonder of our planet. Show less

Los Angeles, California, United States

As an advocate for lifestyle, mental health, and body image, I produced, edited, and conceptualized influencer and advocate Gigi Robinson’s podcast, Everything You Need is Within. Sponsored by Spotify Greenroom, this podcast is a Gen-Z hosted and produced talk show that facilitates conversations around body image, mental health, chronic illness, and identity with leading industry experts, influencers, and licensed professionals, ultimately leading to change.

Los Angeles, California, United States

I wrote, produced, edited, and directed journalistic video pieces that were published in USC’s digital campus newspaper, the Daily Trojan. I hosted and facilitated weekly staff meetings, collaborated with the video team and managing editors, and produced unique videos showcasing the diverse Trojan community and highlighting important community issues. I was promoted to the Senior Video Editor position in January 2021. During the fall semester prior, the video department at the Daily produced… Show more I wrote, produced, edited, and directed journalistic video pieces that were published in USC’s digital campus newspaper, the Daily Trojan. I hosted and facilitated weekly staff meetings, collaborated with the video team and managing editors, and produced unique videos showcasing the diverse Trojan community and highlighting important community issues. I was promoted to the Senior Video Editor position in January 2021. During the fall semester prior, the video department at the Daily produced only four videos. The following spring semester (after my promotion to Senior Video Editor), the video department produced 16 videos. I managed a team of 10 staff videographers and worked as the top editor at Daily Trojan’s video department. I created, produced, and led the Vaccine Vlog campaign, where Daily Trojan staffers documented their vaccine experiences. I put together a series of Vaccine Vlogs to help spread the word about the importance of getting vaccinated. Show less

Los Angeles, California, United States

As a video producer for Daily Trojan, I attended weekly staff meetings, pitched original video ideas and produced unique videos showcasing the diverse Trojan community and highlighting important community issues.

Faces of Postpartum is a registered non-profit organization that aligns the power of storytelling to advocacy for better perinatal care. As a multimedia production intern, I brainstormed and pitched original multimedia project ideas, conducted interviews, reached out to sources, researched, filmed, edited, and produced all sorts of multimedia content: photos, videos, podcasts, etc. I wrote, filmed, produced, and edited a short documentary about the origins of the project, which was released to… Show more Faces of Postpartum is a registered non-profit organization that aligns the power of storytelling to advocacy for better perinatal care. As a multimedia production intern, I brainstormed and pitched original multimedia project ideas, conducted interviews, reached out to sources, researched, filmed, edited, and produced all sorts of multimedia content: photos, videos, podcasts, etc. I wrote, filmed, produced, and edited a short documentary about the origins of the project, which was released to the public in August 2021. Show less

Los Angeles, California, United States

I handled all inbound and outbound social media communication, managed the @uscmea Instagram page and MEA Facebook and LinkedIn pages, and created promotional content for all upcoming events.

During the summer of 2020, I opened my very own jewelry shop/small business called Sasha's Silver Studio. I single-handedly run my business. I hand-make and curate original high-quality jewelry pieces for customers -- my pieces include custom earrings, rings, bracelets, anklets, necklaces, and more. For about two weeks during that summer, I ran a successful charity campaign where 100% of my proceeds went to the LGBTQ Freedom Fund. I raised nearly $500. I also raised $100 for Food for Neighbors… Show more During the summer of 2020, I opened my very own jewelry shop/small business called Sasha's Silver Studio. I single-handedly run my business. I hand-make and curate original high-quality jewelry pieces for customers -- my pieces include custom earrings, rings, bracelets, anklets, necklaces, and more. For about two weeks during that summer, I ran a successful charity campaign where 100% of my proceeds went to the LGBTQ Freedom Fund. I raised nearly $500. I also raised $100 for Food for Neighbors later. Show less

Virginia, United States

I tutor students in 8-12 grade in English and writing. I specialize in editing essays for clarity, logic, organization, and effective idea flow.

Virginia, United States

As a Grade 8 referee, I refereed dozens of games played by ages 8 up to adult leagues in Virginia. I was responsible for keeping both teams on the field safe and ensuring the game was fair.

Vienna, Virginia, United States

I created, wrote, filmed, produced, and edited human-interest segment “Sasha and Student Show” (SASS), multiple public service announcements, homecoming day recaps, school pride videos featuring schoolmates, teachers and staff in video montages and specials. These packages aired during the school’s morning announcements. During my time at MNN, I attended the National Scholastic Press Association Convention in Washington, D.C. and Chicago, where I represented JMHS. I wrote, filmed, produced, and… Show more I created, wrote, filmed, produced, and edited human-interest segment “Sasha and Student Show” (SASS), multiple public service announcements, homecoming day recaps, school pride videos featuring schoolmates, teachers and staff in video montages and specials. These packages aired during the school’s morning announcements. During my time at MNN, I attended the National Scholastic Press Association Convention in Washington, D.C. and Chicago, where I represented JMHS. I wrote, filmed, produced, and edited an entire news package where I interviewed strangers on the streets of downtown Chicago about the November elections. I represented our school at events of hundreds of schools nationwide. Show less

Master Of Arts - Ma, Environmental Studies

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Annenberg Undergraduate Research Fellowship Daily Trojan New Voters (Los Angeles) -- Communications Ski.

High School Diploma

Activities and Societies: Video Production Specialist and Team Lead at the Madison News Network Spanish National Honor Society National.

Journalism

I was one of 83 student journalists admitted into a competitive 5-week summer journalism program called the Medill-Northwestern Journalism.

Neuroscience

I was admitted into a highly selective University of Chicago summer program, where I studied neuroscience with daily lectures and labs.