For over 20 years, I have been behind the strategic marketing of brands across the globe, inspiring and mentoring teams to achieve world class results.Experience in leading creative teams, brand strategists, media planners and social media teams, content producers, activations, partnerships, PR , endorsements, licensing and brand experiences.I have rich experience having driven brands and achieved outstanding creative results from both the brand side as well as the agency side. An experienced and classically trained FMCG marketer, currently heading up the Marketing Team at Nutrition Warehouse, Australia's largest sport supplement retailer with 108 Bricks and Mortar stores , combined with online, to help it achieve the status of the fastest growing physical retail chain in Australia.I currently head up a team of CRM and media specialists, social media experts, ecommerce, graphic designers , content producers and marketing/ brand managers. Previous roles include heading up the Coca-Cola Soft drinks marketing team, with a $40million marketing budget, working closely with the global team. I launched Coca-Cola Zero in Australia and oversaw major campaigns such as the AFL partnership, the Olympics and multi million dollar music campaigns.Co- founded of The Sound Campaign, a disruptive creative marketing solutions agency that grew to become one of the Australia’s leading independent agencies in culture marketing. Leading an incredible team that created big ideas and delivered outstanding results to clients that included Carlton United Breweries, Diageo, ARIA Awards, Future Music Festival, Vodafone, Coca-Cola, Jack Daniel's, Telstra, Sportsgirl, Puma and Mastercard.I have a passion for consumer insight, brand strategy and inspiring marketing teams to achieve incredible results.