Sasha Perera Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

A full-service event management and marketing agency specializing in the production of outdoor festivals and carrying out creative marketing campaigns. We believe in a collaborative approach - we will deep dive into your business and industry to be a true extension of your brand and help you strategize the best way to market using creative concepts and solutions.www.kandymedia.ca

Toronto, Canada Area

Digital Main Street (DMS) is a program developed in partnership by the City of Toronto and the Toronto Association of Business Improvement Areas (TABIA) helping high street businesses go digital. The program has been profiled in the media recently by Retail-Insider, The Globe and Mail, the Toronto Star, BetaKit, Profit Guide and Notable.Worked with over 60 businesses across 4 Toronto Business Improvement Areas (BIA) assisting local business with digital strategy and adoption of digital tools carrying out the below responsibilities: • Conduct research to best understand the BIA/neighbourhood and the businesses prior to in person visits.• Working with BIA coordinators to set appointments with local businesses and doing walk-throughs, introducing Digital Main Street and carrying out on boarding on to the program. • Analysing the current digital landscape of each business and recommending tools and strategies based on their priorities and goals. • Implementing digital tools and technologies that the business would like to use (for example, Google my business, social media, e-commerce, online advertising, search engine optimisation etc.) • Providing additional support and resources in order for the business to continue its digital success in the long term. • Presenting expertise in team meetings as well as creating weekly content for Digital Main Street social media channels. • During the COVID-19 period I was able to present a webinar on the Importance of E-commerce attended by over 300 business owners as well as take part in creating various other online support content.

Dubai

A boutique online store for all your accessory needs! www.secretstash.ae

Abu Dhabi, United Arab Emirates

• Content development and distribution• Digital media plan brief execution (advertising assets)• Creative concept creation • Newsletter development and distribution• Development of social media promotion pack for partners• Tournament ambassador platform management and deliverables planning• CSR initiative (Women in Sport) digital strategy • Digital support for all LOC initiatives including InteractiveRoadshow (across 4 cities), Schools Program, Community Cup and Ambassadors Program• Translations management• Agency & stakeholder daily point of contact

Abu Dhabi, United Arab Emirates

• Social media strategy and execution• Development and delivery of event mobile apps• Content creation and execution• Website re-fresh and content updates• Content creation and execution• Media plan creative brief execution• E-newsletter development and distribution• Partner pack development and cross promotion management• Point of contact for multiple teams including social media, photography, videography agencies and journalists.

Dubai

• Marketing and branding strategy to expand product solutions and offerings• Utilize and adhere to monthly marketing budgets• Oversee creation and delivery of online and offline marketing collateral• Drive engagement of fans across all social media platforms • Lead all areas of content generation and production • Identify and develop strategic partnerships with relevant organizations• Manage in house and out sourced marketing and operational staff

Dubai

Responsible for overall content of the Nearbuy app (Shopping mall deals in the UAE) including:• Updating brand universe based on social trends and user suggestions • Screening all retailer offers gathered from various sources• Directing offers to relevant users based on demographics, behaviour & brand preferences • Analyzing user activity to improve relevance • Customer support and managing online feedback • Liaising with fashion magazines, bloggers and influencers• Social media marketing • Content creation, execution and distribution • Google analytics and custom measuring tools to report on app metrics and ways of improvement

Dubai, Uae

• Managing all social media channels including Facebook, Twitter, Pinterest and Instagram• Populating content calendar including sourcing of content• Development of creative campaigns to increase fan base• Managing inbound marketing budget• Managing the company blog including sourcing writers• Producing eye catching graphics for all profiles (Facebook cover photos, twitter backgrounds etc.)• Customer support and managing online feedback

Dubai

• Selling mobile, broadband, telephone and cable products competitively• Working effectively with CRM, POS and billing applications to provide pre sales and post salessupport• Customer service activities including feedback and troubleshooting• Managing the mobile counter services counter of the retail store• Processing E-forms

Msc, Informatics With Management Studies

Activities and Societies: . Dissertation - The potential and an application of 2D barcodes in M-commerce . Member of the Jujitsu club ..

Graphic Design

Bsc, Information Technology And Business Information Systems, First Class Honors

Activities and Societies: Student council representative (Sept 2006 - July 2007)