As the Founder & CEO of "This Is How I Sunday," I am passionate about creating luxurious, eco-friendly products that transform everyday rituals into moments of tranquility and self-care. My journey as a creative entrepreneur is rooted in a deep commitment to sustainability, wellness, and empowering women through thoughtful brand experiences.With over a decade of experience in branding and event management, I’ve honed my ability to craft compelling brand stories that resonate deeply with target audiences. My expertise extends beyond traditional branding; I specialize in developing strategic brand visions that align with values of sustainability and holistic living.In addition to leading my wellness brand, I also operate under the personal brand "I Am Sasha R," where I offer branding consultancy services to small businesses and entrepreneurs. I guide them in building strong brand identities that not only capture attention but also foster lasting connections and drive sustainable growth.Let's connect and explore how we can collaborate to elevate your brand, whether through luxurious wellness products, creative strategies, or personalized brand consultancy. Together, we can create experiences that inspire and resonate.
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Customer Experience SpecialistDelta Air LinesAtlanta, Ga, Us
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Founder & CeoThis Is How I Sunday Oct 2020 - PresentAtlanta, Georgia, United States- Founded and launched a luxury wellness brand offering eco-friendly, vegan body care products designed to enhance daily rituals.- Developed and executed brand strategy, leading to significant growth in customer base and online sales.- Spearheaded product development, creating signature scents and body care collections, including Coco Sunday, Jacmel Sunset, Tabak Ak Domino, Jeremie and Samdi Matin.- Managed all aspects of the business, including marketing, e-commerce, customer relations, and operations.- Implemented sustainable practices through the Go Green program, enhancing brand reputation and customer loyalty. -
Creative Director +Brand Strategist + Web DesignerIamsashar.Com Nov 2010 - PresentGreater Atlanta AreaBuilding purposeful (and impressive) visual branding and then bring the branding to life with custom high level graphic, web design and packaging and product development. I listen, solve problems and develop websites and brands that tell your unique story and elevate your visibility. -
Director Of EventsMyavana Mar 2023 - Oct 2023Atlanta, Georgia, United StatesCollaborate with staff and clients to establish event goals and objectives, developing operational policies, managing timelines, and proposing necessary resources for successful execution.Play a key role in the strategic planning of events, ensuring alignment with Myavana's vision and values. -
Lead Event Production & Studio ManagerSmb Creative Studio Inc. Jan 2014 - Feb 2023Greater Atlanta AreaOrchestrated private events featuring renowned talent (Jay Jenkins (Jeezy), Azee Johnson, Jessie Woo and more.), managing budgets exceeding $2M and hosting 5k+ attendees.Led the artistic development of marketing and promotional material across various platforms, ensuring brand consistency. Implemented efficient workflows, resulting in a 43% improvement in efficiencies and a 25-hour reduction in labor hours per week. -
Art DirectorVivian Olodun. Llc Nov 2015 - Jun 2020Miami/Fort Lauderdale Area• Determine how best to represent a concept visually.• Determine which photographs, art, or other design elements to use.• Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set.• Supervise design staff.• Review and approve designs, artwork, photography, and graphics developed by staff members.• Talk to clients to develop an artistic approach and style.• Coordinate activities with other artistic or creative departments.• Develop detailed budgets and timelines.• Present designs to clients for approval. -
Co-Founder & Lead Event PlannerFlourish Media Conference Oct 2015 - Jun 2020Miami/Fort Lauderdale AreaManage planning, marketing, vendors & logistics of annual media conferences.Managed $15M investment grant to be distributed to annual attendees.Managed sponsorships & event partnerships with corporations such as Capital One, Tito’s Vodka, Kreyol Essence & more to ensure successful business formation & sustainability of businesses established by attendees.Resolve issues that arise during events or meetings to ensure a positive experience for all attendees.Identify event staff to execute events upwards to 500+ attendees. -
Corporate Event PlannerAlacran Group Jun 2018 - Jan 2020Miami, Florida, United StatesCreated & executed private events such as fundraisers, concerts, film debut, album release events, annual events & more in the US, Jamaica, UK & other international cities. Create & implement monthly deadlines, project goals, expectations & workflows to ensure a smooth production process with on-time delivery.Manage event & vendor budget of $1M+ for all events executed.Resolve issues that arise during events or meetings to ensure a positive experience for all attendees.Identify event staff to execute events upwards to 1000+ attendees.Book required travel & lodging arrangements for event guests such as Misty Copeland, Taye Diggs, Max Gousse, and Trident Castle Jamaica.Coordinate & prepare project debrief post event. -
Leasing Consultant And Social Media SpecialistCamden Property Trust Jun 2014 - May 2017Greater Atlanta Area• Completes lease form or agreement and collects rental deposit.• Responsible for insuring the “model” apartments and target apartments are ready for show; responsible for maintaining work areas and office in clean and orderly manner; need to have an awareness of the “curb appeal” of the property.• Thorough knowledge of lease terms, specifications and all community policies.• Knowledgeable of required telephone and sales techniques.• Knowledgeable of current market conditions.• Fully informed of current rental rates, sizes, locations and all amenities of property.• Maintain contact with all apartment locator services and local businesses to provide informational material. Update periodically.• Responsible for “shopping” competitive properties.• Develop full knowledge of application information required, screening processes and policiesregarding rentals.• Responsible to conduct out-reach marketing at least once per week.• Develop and maintain an on-going resident retention program under direction of Community Manager.• Responsible to play an active role in the renewal process.• Responsible for proper maintenance of all resident and property files. -
Sales Associate And VisualJ.Crew Apr 2014 - Aug 2014Dunwoody, GaResponsible for serving customers and selling merchandise. Provides courteous service to customers in a timely manner to generate sales and drive conversion by engaging customers with superior service and attention.
Sasha R. Education Details
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Communication And Media Studies -
Business Administration
Frequently Asked Questions about Sasha R.
What company does Sasha R. work for?
Sasha R. works for Delta Air Lines
What is Sasha R.'s role at the current company?
Sasha R.'s current role is Customer Experience Specialist.
What schools did Sasha R. attend?
Sasha R. attended Florida International University, Broward College.
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Sasha R. Lewis, CFRE
Helping Nonprofit Professionals Make The Donor Database Work For Them (Instead Of It Keeping Them Up At Night)!Phoenix, Az5hotmail.com, leisureinstalls.com, mim.org, asu.edu, asu.edu3 +181678XXXXX
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