Sasha Rincon-Camacho Email & Phone Number

Beverly Hills, California, Us

Beverly Hills, California, Us

Beverly Hills, California, Us

Beverly Hills, California, Us

o Lead strategic marketing direction for the House of Blues Las Vegas venue ensuring alignment with corporate goals; inclusive of Inbound Lead Generation, Product (Shows, House of Blues Restaurant & Bar, Foundation Room Lounge, Special Events, Retail, etc) Evangelism, Brand and Buzz, etc. o Create and oversee strategic venue marketing plans, media buys, branding strategies, and promotional projects for the House of Blues Music Hall shows, House of Blues Restaurant, Special Events, Gospel Brunch, Branded Events, Gear Shop & Foundation Room. o Oversee show related strategic marketing plans for target market effectiveness; augment show marketing initiative opportunities, i.e. via sponsorship, added value PR, where possible to drive incremental ticket sales; (i.e. revenue/traffic to venue/restaurants) and overall awareness of HOB Brand. o Through thoughtful insight-based briefs and a collaborative iteration, lead consumer facing communication development and campaigns for the venue and brand. o Responsible for developing key community relationships and strategic partnership programs that will elevate the brand profile and drive revenue.o Quarterback go-to-market planning and execution driving cross department collaboration with channel owners such as Media, CRM, PR, Social, Digital Product, Design and more.o Leverage industry experience and professional network to generate ideas for new acquisition channels.o Interpret research and provide insight and thought leadership that effectively translates brand marketing objectives into succinct media strategies.o Develop and manage Foundation Room programs that drive membership and VIP program activity.o Manage marketing and advertising operating budgets

Beverly Hills, California, Us

Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal. Plan and prepare advertising and promotional material to increase sales and drive traffic to events for the venue. Strategically review layouts, advertising copy, edit scripts, audio and video tapes, and other promotional material for adherence to specifications and strong call to action. Gather and organize information to plan advertising campaigns. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. Confer with department heads and staff to discuss topics such as: event details, goals, execution to develop comprehensive promo plan. Track promotional program budgets and expenses; while addressing campaign response rates to evaluate each campaign based on program objectives and industry norms. Prepare and negotiate advertising and sponsorship marketing agreements. Develop and execute a rolling 12-month promotional marketing calendar to drive traffic, profitable sales, and engage the target customer within the brand.Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline.Formulate plans to extend business with established partners/sponsors and to transact business as agent for sponsorship/partner accounts. Coordinate with the media to disseminate advertising and public relations messaging. Represent brand at trade and/or community off-site events to promote products and services. Engaging Nightlife, Restaurant and Music Hall Operation staff via department heads inclusive of setting goals, providing incentives, and evaluating employee performance to drive event and/or food & beverage promotional goals.

Entertainment and Lifestyle Contributing Writer and The Distant Bride wedding Columnist. • Conduct research in creating stories, characters and themes.• Submit the work to the publisher in correct format and requirements.• Cooperate with publishers, agents, script editors, proofreaders, producers and other people.• Seek for and update new opportunities of publishing work.

As a strategic marketing and public relations consultant, I help businesses’ set, develop and execute positioning programs through detailed project management planning initiatives that generate publicity. I have experience in working with a wide variety of clients across bandwidth of industries. My work has included successful assignments for Technical Olympic USA, The Executive Lounge, MGM Grand Resort & Casino, The Venetian Resort & Casino, and Health Plan of Nevada.

Las Vegas, Nv, Us

Develop and implement targeted marketing ideas for on-property venues, offerings including: attractions, entertainments options, and hospitality experience overall. Conceptualize, plan and execute public relations efforts to maximize exposure, complimented with strategic media advertising. Coordinates on-property promotional events and manages all aspects of execution. Management of property marketing teams in event execution. Cultivates and maintains professional relationships with current and future event/promotional partners, clients and media representativesResponsible for increasing brand recognition and market share of assigned channels, venues and/or services. Manage communication between creative and operation departments to ensure direction is clear.Evaluate branding effectiveness and adjust messaging, content and delivery as needed.

Las Vegas, Nevada, Us

Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development. Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach. Promote positive relations with partners, vendors, and distributors.

Collect and analyze data to evaluate existing and potential product and service markets. Identify and monitor competitors and research market conditions or changes in the industry that may affect buyer responses. Research and launch new country direct marketing efforts.

Henderson, Nv, Us

Photo shoot development for commercials, as well as oversee layout, proofing and printing of design jobs, i.e. – brochures, billboards, stationery, etc. Synchronized all the jobs in progress and monitor their status to ensure that production remained on schedule and deadlines were met, I also worked with all departments throughout the advertising campaign and handed out work internally and externally.

Researched and implemented competitive landscapes for client brand repositioning proposals. Edited and wrote client national company newsletter articles.Coordinated all stages of development, execution/trafficking of press materials/presentations, and coordinated off-sight events.Handled all purchasing, account maintenance and oversaw overall office management responsibilities.

Proofread articles & columns, made recommendations for rewriting copy. Authored presentation manuals/booklets for business meetings.Researched, analyzed topics and leads for short-term/long-term feature articles.

New York, Ny, Us

Assisted with the coordination of daily operations of a professional office environment.Coordinated and implemented training for Executive Internship Program. Assisted with design production process, minimal pathing, creating silos and scanning.