At Pindora, I turn complex AI tech into stories that click. Leading marketing for LUCIA, an AI assistant that brings your scattered digital life into one private space. Crafting clear narratives that show why personal AI should work for you, not the other way around.

- Research, establish relationships, and onboard web3 creators- Increase engagement on Twitter and other social platforms- Create content plans and contribute to the marketing strategy- Conduct research and educate the internal team on best web3 practices- Keep internal team up-to-date about relevant and newsworthy developments

- Created a driven community of people interested in learning about web3. - This community grew on Discord to eventually 200+ paying members. - Created the "DC Library" that I continuously updated to reflect markets and member needs. - Ran weekly live "open office" where members were able to bring their questions and get answers from myself as well as other web3 experts/creators that I bring in as guest speakers.

- Researched and identified opportunities to grow social channels- Spearheaded quantitative & qualitative market research - Contributed to the creation of the loyalty program and mobile app- Defined content pillars to execute marketing strategy

- As a bootstrapped startup I simultaneously operated as product manager, content strategist, copywriter, social media manager, and crucial link between platform users and the development team. - Created a blueprint to acquire, activate, and retain content creators based on continuous market feedback.- Gained more experience in various marketing subfields e.g. website optimization tools (MouseFlow, CrazyEgg), Analytics (Google, Mixpanel), Advertising platforms (Google Ads… Show more - As a bootstrapped startup I simultaneously operated as product manager, content strategist, copywriter, social media manager, and crucial link between platform users and the development team. - Created a blueprint to acquire, activate, and retain content creators based on continuous market feedback.- Gained more experience in various marketing subfields e.g. website optimization tools (MouseFlow, CrazyEgg), Analytics (Google, Mixpanel), Advertising platforms (Google Ads, Facebook, Twitter, Reddit), and social media distribution platforms such as Hootsuite and Buffer.- Drafted and implemented marketing plan that grew our platform from 60k monthly pageviews to over 1 million monthly views.- Spearheaded numerous successful growth-hacking campaigns with a very out-of-the-box approach.- Instrumental in landing $1 Million Series A investment.- Created extensive user onboarding video tutorials, significantly boosting user retention. Show less

- Focused mainly on translation, transcription, localization, and (eventually) copywriting.- Projects included international movies, TV shows, creating copy for social media channels, and creating branded long-form content. - Niche was definitely "entertainment", both American and international.

- Research and analysis of political, cultural, and economic news worthy developments pertaining to the country of Belgium. Drafting and providing weekly memos to the Consul-General for the purpose of offering evaluation and policy proposals for these developments, as well as addressing any other issues relevant to consulate areas of interest.- Effectively and consistently tracked online, print and broadcast news sources on a daily basis in order to obtain an understanding of articles… Show more - Research and analysis of political, cultural, and economic news worthy developments pertaining to the country of Belgium. Drafting and providing weekly memos to the Consul-General for the purpose of offering evaluation and policy proposals for these developments, as well as addressing any other issues relevant to consulate areas of interest.- Effectively and consistently tracked online, print and broadcast news sources on a daily basis in order to obtain an understanding of articles politically, economically or culturally pertinent to the Belgian consulate. - Managed, monitored, and updated the official Belgian Consular social media outlets Show less