Sasha Whitaker, Mpm Email & Phone Number

Rockville, Md, Us

Maryland, United States

Whitworks is a full-stack marketing agency specializing in digital advertising, social media marketing, SEO, graphic design, communications, and content marketing for cutting-edge companies in the biosciences, managed services, and health technology industries.She’s achieved the results below for some of her clients:• 4M+ social media impressions• 120K+ video views for client content• 2,500% CTR above industry average• 623% audience growth• 440% SEO performance… Show more Whitworks is a full-stack marketing agency specializing in digital advertising, social media marketing, SEO, graphic design, communications, and content marketing for cutting-edge companies in the biosciences, managed services, and health technology industries.She’s achieved the results below for some of her clients:• 4M+ social media impressions• 120K+ video views for client content• 2,500% CTR above industry average• 623% audience growth• 440% SEO performance growthWhat can Whitworks do for you?Email sasha@whitworks.io to find out. Show less

• Strategic digital marketing plan & campaigns • Persona development to engage relevant audiences• Website redesign, graphic design, and rebranding (e.g. business cards, PPT theme)• SEO keyword research, implementation, and optimization• Social media research, publishing, public engagement, and advertising• Develop all social media graphics & content • Google Analytics analysis, optimization, and campaign development• Public engagement - engage stakeholders in the… Show more • Strategic digital marketing plan & campaigns • Persona development to engage relevant audiences• Website redesign, graphic design, and rebranding (e.g. business cards, PPT theme)• SEO keyword research, implementation, and optimization• Social media research, publishing, public engagement, and advertising• Develop all social media graphics & content • Google Analytics analysis, optimization, and campaign development• Public engagement - engage stakeholders in the HIV community about AGT's cure • Partnership engagement - develop local, state, & national partnerships to boost brand awareness• Press release and content writer. Placed stories on ABC 7 News WJLA, ABC 7 WWSB, ABC 4, ABC 13 Houston, FOX 45 WBFF, DMV-270 News, Washington Post, Wall Street Journal, Medium, Chemical & Engineering News (C&EN), BioSpace, Bethesda Magazine, Montgomery Magazine, and more • Content marketing plan • Workflow process diagramming and development• Events - create, market, & secure partners for innovative events that meet persona interests and strengthen brand awareness. Example partners: TEDx, Strathmore, Biobuzz, Association of Women in Science, AcademyHealth, UMBC, KID Museum, Xometry, Breezio, AARP Foundation. Show less

Sasha Bella LLC/Brobows.com is an accessory brand with products sold in 24 stores, including the largest children's store in the United States. Activities included:• Awarded patent by U.S. Patent and Trademark Office (2017)• Created and developed the product from a new idea to conception• Created identity design and brand • Developed film and promotional media content • Developed business, marketing, strategy, and financial plan for the company and implemented it•… Show more Sasha Bella LLC/Brobows.com is an accessory brand with products sold in 24 stores, including the largest children's store in the United States. Activities included:• Awarded patent by U.S. Patent and Trademark Office (2017)• Created and developed the product from a new idea to conception• Created identity design and brand • Developed film and promotional media content • Developed business, marketing, strategy, and financial plan for the company and implemented it• Produce marketing, product photography, and social media communications to consumers• Generate sales Website: http://brobows.com/Video - About us (2 min): http://vimeo.com/73359081 "Brobow," one of the brand's product lines, is a patent protected magnetic bow tie invention with the U.S. Patent & Trademark Office. The company creates uniquely fashionable and cleverly designed functional accessories for men and boys. Sasha Bella LLC designs and prints custom textiles for its customers: colleges, preparatory schools, fraternities, cutting edge mens stores, gift and/or children's boutiques, and wedding parties. The company has been featured in shows with the Washingtonian, Engaged Magazine, National Harbor, Bonobos, and more. Show less

• Created Five-year Strategic Plan • Created Five-year Business Development Plan (developed competitive strategies): presented and accepted by the Board• Designed and managed new corporate website• Graphic design• RFP/Grant Proposal writing• Business and opportunity management• Partner development• Innovation translation, development, and design• Strategic leadership and member of non-profit partner International Spirit of Healing (ISOH)CTIS is a health… Show more • Created Five-year Strategic Plan • Created Five-year Business Development Plan (developed competitive strategies): presented and accepted by the Board• Designed and managed new corporate website• Graphic design• RFP/Grant Proposal writing• Business and opportunity management• Partner development• Innovation translation, development, and design• Strategic leadership and member of non-profit partner International Spirit of Healing (ISOH)CTIS is a health informatics company specializing in clinical trial research, healthcare, and public health informatics. Clients include National Institute of Health (NIH), National Institute of Minority Health and Disparity (NIMHD), Inova Health Systems, National Institute of Allergy and Infectious Disease (NIAID), National Heart, Lung, and Blood Institute (NHLBI), and more. Show less

CTIS is a health informatics company specializing in clinical trial research, healthcare, and public health informatics. Clients include: National Institute of Health (NIH), National Institute of Minority Health and Disparity (NIMHD), Inova Health Systems, National Institute of Allergy and Infectious Disease (NIAID), National Heart, Lung, and Blood Institute (NHLBI), and more.

Washington D.C. Metro Area

• Helped CTAC actualize its mission through the development and design of a centralized, 'one-stop-shop' resource tool and website for patients, caregivers, and physicians to address ALL aspects and options related to advance care• Created and proposed strategic outreach campaigns for the launch of its tool(s)• Co-member and help manage work group meetings of the Public Engagement Work Group of CTAC• Connected CTAC employees with the design, technical, and contracting resources they… Show more • Helped CTAC actualize its mission through the development and design of a centralized, 'one-stop-shop' resource tool and website for patients, caregivers, and physicians to address ALL aspects and options related to advance care• Created and proposed strategic outreach campaigns for the launch of its tool(s)• Co-member and help manage work group meetings of the Public Engagement Work Group of CTAC• Connected CTAC employees with the design, technical, and contracting resources they need to quickly and efficiently get tasks done from the design of its business cards to the banner designs for its National Summit• One of our greatest achievements together is moving mountains and getting quality work completed with a small starting budget, which has grown overtime (I'm always thankful to work with the United Health team who've been instrumental here)• Designed wireframes and actualized the one-stop-shop product concept with CTAC team for CareJourney from idea to conceptionC-TAC is a diverse alliance of patient and consumer advocacy groups, health care professionals and providers, private sector stakeholders, faith-based organizations, and health care payers with the shared mission to help provide all Americans, especially the sickest and most vulnerable, with comprehensive, high quality, person- and family- centered care that is consistent with their goals and values and honors their dignity.My mission at CTAC: use and share my cancer survival, health innovation and IT management experience, network, cost-efficiency methods, and creativity to ensure CTAC's achievement of its mission. Show less

• Conducted information system re-engineering, including the documentation and process mapping of all company information processes• Optimized the accuracy of data entering its internal database by streamlining and standardizing how the company receives data from clients or third parties and enters data internally; designed and managed changes to the database structure and entry forms • Developed requirements for new cutting edge, online wellness platform for client employees and online… Show more • Conducted information system re-engineering, including the documentation and process mapping of all company information processes• Optimized the accuracy of data entering its internal database by streamlining and standardizing how the company receives data from clients or third parties and enters data internally; designed and managed changes to the database structure and entry forms • Developed requirements for new cutting edge, online wellness platform for client employees and online reporting system for client employers• Created requirements and design for updated internal project management application that met the exact needs of its users• Created an internal incentive management application to move internal employees off of paper and manual excel spreadsheet management• Created an internal server organizational folder structure that streamlines the ability for employees to share and find internal documentation/information; this structure was built through the feedback and needs of team membersMy contract mission at WCS: use my health innovation experience and creativity to develop ways in which technology could be used to reduce long-term company costs, eliminate duplication of internal tasks, and streamline processes for greater efficiency. http://www.wellnesscorporatesolutions.com/ Show less

• Managed and launch leading Health IT applications, including the development and management of Microsoft Benefit's automated wellness campaign launched across the USA with Get Real, LiveHealthier, Microsoft, Wellness Corporate Solutions, Enwisen, and the University of Michigan (HRA integration)• Won the Microsoft HUG (Health User Group) Innovation award of the year with an application our team created, developed, and managed for Premera Blue Cross Blue Shield• Managed the development… Show more • Managed and launch leading Health IT applications, including the development and management of Microsoft Benefit's automated wellness campaign launched across the USA with Get Real, LiveHealthier, Microsoft, Wellness Corporate Solutions, Enwisen, and the University of Michigan (HRA integration)• Won the Microsoft HUG (Health User Group) Innovation award of the year with an application our team created, developed, and managed for Premera Blue Cross Blue Shield• Managed the development from idea to conception of Health IT applications for clients, such as: Microsoft Benefits, Microsoft HealthVault, Premera Blue Cross Blue Shield, LiveHealthier, and many more• Worked first hand with the Microsoft business development team to create and generate leads and partnerships for the Microsoft HealthVault connected health platform---Get Real Consulting - Health ITMicrosoft Certified PartnerGet Real Consulting specializes in connected health information technology consulting and solutions. It helps organizations understand emerging health information technologies and develop strategies to leverage them in support of their goals. Get Real excels in connecting disparate systems and people to unlock the value of health information.Specialties:Health and wellness application development, Health information systems integration, Patient wellness portals, Web 2.0, Software as a Service, Multi-tenant and private-label systemsTechnologies:Microsoft HealthVault, Google Health, ASP.NET, C#, VB, SharePoint, Active Directory, Exchange / OutlookMy mission at GRC: to create the highest quality and best managed Health IT application for clients and to advance the company through the business development lead generation, connections, development, and partnerships with Microsoft HealthVault team and partners Show less

Micro Life Insurance (India) - Masters Internship• Helped carry out the collection and programs of micro loans to 5-member female groups in the field outside of Bangalore• Met with the top life insurers in India to evaluate the best and most affordable micro life insurance plans for Ujjivan's members• Did a deep analysis and proposal as to which of micro life insurance plans offered Ujjivan should proceed to create this new offering to its members• Created an internal guide for… Show more Micro Life Insurance (India) - Masters Internship• Helped carry out the collection and programs of micro loans to 5-member female groups in the field outside of Bangalore• Met with the top life insurers in India to evaluate the best and most affordable micro life insurance plans for Ujjivan's members• Did a deep analysis and proposal as to which of micro life insurance plans offered Ujjivan should proceed to create this new offering to its members• Created an internal guide for future Ujjivan employees to best evaluate and determine the best micro insurance plans in its emerging and growing space in India--Micro Finance - Bangalore, IndiaUjjivan's mission is to provide financial services to the economically active poor, to enable them to lead a ‘better life’. Show less

CI's Mission - Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature for the well-being of humanity.

The United States Attorneys serve as the nation's principal litigators under the direction of the Attorney General. United States Attorneys conduct most of the trial work in which the United States is a party.

Pdp, Digital Marketing Strategy

Data Analytics Certificate, Data Analytics

- Data Analysis and Strategic Decision Making - Advanced Excel Formulas & Formatting - SQL - Data Visualization - Color Theory - Tableau

Digital Marketing Certificate, Digital Communication And Media/Multimedia

Skills Acquired: - Business & Customer Strategy - Digital Marketing Strategy & Channels - SEO - Paid Search, Adwords, & SEM - Paid Social.

Fully-Accredited Certified Scrummaster, Agile/Scrum Project Management

Activities and Societies: Scrum Alliance (completed)

Activate Graduate, Entrepreneurship/Entrepreneurial Studies

Masters Of Public Management

Activities and Societies: Oscar Class Award Winner for "Best Presenter" - Elected by both Students and Professors (Milan, Italy) Mission.

B.A., Political Science

Activities and Societies: President of Kenyon Class; Graduation Student Speaker; Merit List; Student Council Class Representative.

Microeconomics, Physics

Education record

Pdp, Digital Marketing Strategy

World Experience, Travel 07