Sasha Zabelin

Sasha Zabelin Email and Phone Number

AI Engineer & CTO at BrandMultiplier.ai—We're Hiring: We're actively seeking sharp minds to join us... Sales Exec w/ experience in SaaS and/or Marketing space @ OutBaking
Sasha Zabelin's Location
Berkeley, California, United States, United States
Sasha Zabelin's Contact Details
About Sasha Zabelin

Proud and excited to join BrandMultiplier.ai as CTO, driving innovation across the full marketing and technology stack for SMB clients across multiple industry verticals.In the past, Founder and former executive of Alicka, Inc.—Global Marketing Firm with clientele ranging from small medical and dental practice and local businesses to Fortune 500 companies such as Bristol Myers Squibb, Sanofi-Aventis, Merck, Xl-Capital, GenRe, to name a few. Also Founder and principal patent-holder at QRrabbit.During my professional career I've been exposed to work in various industries with number of organizational and cultural differences; I have the ability to quickly acquire new knowledge and skills, and tend to be recognized by my colleagues and management as a Subject Matter Expert (SME) in my chosen fields of study or responsibility. Over the years, I have benefited from a broad exposure to many diverse organizations, tasks, and levels/styles of management.I explore technology opportunities; help set technology direction; build cost-effective business solutions through the creative application of technology tools and components that make sense in the broader business picture.I excel at idea generation, especially in high-tech markets, business process improvement, team building, research, analysis, and reporting, customer interaction, and problem solving. These skills are combined with excellent leadership, organization, consulting, presentation, and management abilities.I enjoy:Teaching, networking, technologies, mobile application developmentI taught an Internet Marketing class at UC Berkeley, covering topics of Digital Marketing and SEO in conjunction with strategies for young technology startups. Including my research on the following topics:(Search Engine Optimization), Social Media marketing, and strategies of Brand Management.

Sasha Zabelin's Current Company Details
OutBaking

Outbaking

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AI Engineer & CTO at BrandMultiplier.ai—We're Hiring: We're actively seeking sharp minds to join us... Sales Exec w/ experience in SaaS and/or Marketing space
Sasha Zabelin Work Experience Details
  • Stealth Startup
    Founder At Saas (Startup Currently In Stealth Mode)
    Stealth Startup Aug 2024 - Present
    Working on a new venture - Saas in Healthcare
  • Outbaking
    Founder
    Outbaking Jan 2023 - Present
    As someone who immigrated from the Ukraine many years ago, I am honored to have the opportunity to work alongside the Ukrainian refugee community to create a company with the purpose of helping them feel valued in our country for the rich culture they contribute, through doing what they love to do— creating and providing tasty pastries to anyone who loves delicious treats. And by doing so, supporting themselves and their families.
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  • Brandmultiplier.Ai
    Fractional Cfo
    Brandmultiplier.Ai Dec 2023 - Jul 2024
    Aspen, Co, Us
    BrandMultiplier.ai unlocks each brand's true potential by synergizing artificial intelligence with human creativity.We deliver enterprise-grade strategy and creative—rooted in 30+ years of proven expertise—at a fixed monthly cost that is 3-10x less than a typical agency of this caliber.The overarching deliverable is a data-driven, comprehensive customer-centric marketing program that generates measurable business results and ROI. This is about clarified strategic direction and hands-on execution to transform brand strategy into a growth engine for the organization.
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  • Qrrabbit
    Founder And Ceo
    Qrrabbit Jan 2013 - Oct 2023
    San Francisco, California, Us
    Visionary entrepreneur, investor, solutions architect, inventor and part-time developer
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  • Alicka
    Ceo
    Alicka Sep 2002 - Dec 2017
    San Francisco, Ca, Us
    CEO of Alicka Inc since 2002.Marketing strategy adviser, facilitator, leader at internet marketing and research firm with employees and customers in the U.S. and around the world.We help our clients to extract better data from their analytics. We optimize the marketing strategy to reach optimal conversion rate to reach their goals. We provide data-driven insights· Technology and Tracking· Marketing and eCommerce Optimization· Usability and Customer Experience Design and Consulting· Competitive Intelligence and Strategic MarketingAlicka’s diverse clientele ranging from startup technology companies to Fortune 500 giants covering pharmaceutical, government, healthcare, financial, construction, education and research organizations.
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  • Abbyy
    Digital Marketing Advisor, Corporate Strategy
    Abbyy Jun 2010 - Jul 2011
    Provided Organic Search Engine Optimization and AdWords campaigns; implemented complex A/B split testing to achieve optimal conversion rate. Within the first six month managed to triple CRO and was promoted to oversee global digital marketing initiative.Put together a team, provided resources and education, and drafted a corporate digital marketing strategy.
  • Sanofi-Aventis Pharmaceuticals
    Digital Marketing Analyst, Pm, Consultant
    Sanofi-Aventis Pharmaceuticals Sep 2007 - Sep 2008
    Paris, France, Fr
    Key manager responsible for the strategy development and execution of targeted direct marketing programs to build awareness and maximize revenue from online channels. Managed product launch functions and worked cross-functionally with all Business Units (research, manufacturing, support). Developed strategies and promote multi-product use and cross-sell.
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  • Merck Pharmaceuticals
    Marketing / Imaging Analyst
    Merck Pharmaceuticals Jun 2007 - Aug 2007
    Rahway, New Jersey, Us
    Represented Alicka and the research done by my department, we kickstarted the digital marketing initiative throughout the organization. Reported KPIs to C level executive.Initiated formation of R&D team inside Merck, and backed by data provided recommendations to shift percentage of advertisement budget from TV to online. Grew public awareness by 240% in 2 short months.
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  • Paragon Consulting, Inc
    Paragon - Imaging Systems Architect
    Paragon Consulting, Inc May 2006 - Aug 2007
    Cleveland, Ohio, Us
    Was involved into several projects. Developed several complete imaging systems using Captiva software for several vendors in:PharmaceuticalFinancialInsurance areas.
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  • Fujitsu Consulting
    Imaging Architect - Consultant - Various Projects At Different Times
    Fujitsu Consulting 2005 - 2007
    Jp
    Solutions architect for a financial markets application. Integrated several enterprise systems, including Captiva and several other EMC products with client's high-frequency trading platform.
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  • Harvard Pilgrim Health Care
    Imaging Architect
    Harvard Pilgrim Health Care Jun 2006 - Dec 2006
    Canton, Massachusetts, Us
    Wrote FormWare conversion plan and upgraded HPHC to the latest FormWare environment.Orchestrated the migration among various departments such as DBA and production support.
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  • Xl Capital
    Data Capture Specialist, Sr. Architect
    Xl Capital Jun 2006 - Aug 2006
    Hamilton, Bermuda, Bm
    Architected and implemented data capture solution using Captiva's InputAccel modules
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  • The Aerospace Corporation
    Imaging Architect
    The Aerospace Corporation Jan 2006 - May 2006
    El Segundo, California, Us
    All phases of imaging system implementation: analysis and design. Development of complex data-validation generic libraries for InputAccel and FormWare for IA.Created interfaces to Oracle, Documentum and MSSQL Server.Audit-trail support and reporting tools.Customization of the InputAccel module's source code using Captiva's SDK.
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  • Children'S Hospital Colorado
    Inputaccel Architect
    Children'S Hospital Colorado Jul 2005 - Jan 2006
    Aurora, Co, Us
    All phases of imaging system implementation: from design and presentation of proof of concept through design of complete imaging solution, configuration, customization of InputAccel processes and modules, interfaces to various supporting back-end systems through testing (including writing testing scripts), user training (including writing training manuals) and transition to support (writing transition plans). Complex data-validation libraries.Created interfaces to Oracle, Aligndex, Documentum and Epic systems using ODBC, oo4o and Documentum APIs.Written processes included elaborate audit-trail reporting functionality to Oracle.Configured advanced options of Documentum Export modules and complex Audit-Trail reporting.
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  • First Marblehead
    Imaging Architect
    First Marblehead Feb 2005 - Jun 2005
    Boston, Ma, Us
    InputAccel configuration and customization, workflows with complex validations.LOSDB validation using ODBC and OleDB methods.Export modules configuration and complex Audit-Trail reporting.
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  • Quintiles
    Imaging Architect
    Quintiles Aug 2003 - Jan 2004
    Durham, North Carolina, Us
    Lead analytics department on several high-profile research projects.Integrated InputAccel, FormWare and OpenText LiveLink®.Managed full life-cycle development from analysis; design through production deployment and transition to support.
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  • Bristol-Myers Squibb
    Bms - Imaging And Content Management Architect
    Bristol-Myers Squibb Sep 2002 - Sep 2003
    Lawrence Township, Nj, Us
    Senior technical architect within Global Development Informatics, responsible for the creation of an Imaging System using Captiva (EMC) infrastructure to optimize the processing of ESF (Electronic Study File) imaging system for clinical studies.
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  • Tibco
    Engineer
    Tibco 2001 - 2002
    Santa Clara, California, Us
    Software OptimizationCryptographyPart time, while working on my Computer Science degree - UC Berkeley
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  • Bcbsnc
    Marketing Consultant
    Bcbsnc Jan 1997 - Dec 2001
    Durham, Nc, Us
    Marketing Consultant, Sr. Engineer
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  • Pfizer
    Sr. Marketing Analyst, Researcher
    Pfizer Jan 1999 - Dec 2000
    New York, New York, Us
    Lead Marketing Analyst, researcher for pFizer pharmaceuticals. Analyzed the Market and Competition.Reported directly to the CMOManaged team of 8 analysts.
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  • Captiva Software
    Project Lead, Professional Services Engineer, Project Manager
    Captiva Software Nov 1997 - Dec 2000
    Us
    In depth working knowledge of the entire product line of ActionPoint and Captiva (FormWare) Corp., including InputAccel, FormWare, PrimeOCR, Mitek, etc.Full imaging systems analysis, design, specification, implementation and integration, product training, and designing numerous test plans for various imaging systems.Lead projects designing various InputAccel-compatible custom modules. The terms of those projects varied from several days to over a year.Designed universal Error-Handling strategy for PSG team and support.Configuration and tune-up such tools as Forms recognition and OCR/ICR.Designed and implemented complex validation DLLs for various database systems such as Oracle, Documentum, FileNet, MS SQL Server, etc. Written DLLs utilizing ESQL APIs, as well as IBM RPG Stored Procedures to manipulate and validate the data.
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  • Nordic Solutions, Inc
    Sr. Software Engineer
    Nordic Solutions, Inc Feb 1998 - Nov 1998
    Created documents capture solution using InputAccel software, to be used internally by the recruiting team to scan paper based resumes. Scanned documents were index, OCR and image and extracted data to be exported to file system.From ground up, developed "Database Retrieval System" using MS Access 97. Full life-cycle: analysis, design, development, testing and deployment. Some of the components include dynamic SQL with elaborate GU interface.Designed SQL code generator for data exchange between MS Access and "Netiva".
  • Skandia
    Digital Data Capture Specialist/Imaging Architect
    Skandia May 1998 - Sep 1998
    Stockholm, Se
    Technical lead / architect:Developed web infrastructure - predecessor to a google web-analytics and tracking for Skandia Life Insurance website.Managed data analysis and A/B split testing automation.Prepared reports for CMO.
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  • Riggs Bank
    Software Engineer
    Riggs Bank Oct 1997 - Jan 1998
    Us
    Project lead designing and developing of an internal file-tracking system using MS Access versions 95 and 97. Developed an application to be used by loan file room, to keep track of in house loan-file transactions.As a member of the development team designed contract tracking application. Implemented complex UI features.
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  • U.S. Department Of Energy
    Consultant
    U.S. Department Of Energy Feb 1997 - Aug 1997
    Washington, Dc, Us
    Constructed and implemented imaging portion of the reporting functionality of the product.SQL: Developed and tested a synchronization schema for automated backup database system.
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  • Black Sea Shipping Company
    Data Security - Cryptography
    Black Sea Shipping Company Mar 1994 - Jul 1995
    Data security consultant, cryptography analyst.

Sasha Zabelin Skills

Marketing Strategy Seo Strategy Analytics Start Ups E Commerce Web Analytics Management Web Development Social Media Marketing Mobile Applications Social Media Leadership Project Management Product Development Product Marketing Entrepreneurship Cloud Computing Mobile Devices Online Marketing Conversion Optimization Agile Methodologies Software Solution Architecture Healthcare Information Technology Records Management Business Intelligence Ios Development Competitive Analysis Business Strategy

Sasha Zabelin Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Master Of Business Administration (M.B.A.)
  • University Of California, Berkeley
    University Of California, Berkeley
    Eecs
  • University Of Ukraine, Odessa
    University Of Ukraine, Odessa
    Data-Driven Marketing; Corporate Strategy
  • Odessa I.I.Mechnikov National University
    Odessa I.I.Mechnikov National University
    Applied Mathematics

Frequently Asked Questions about Sasha Zabelin

What company does Sasha Zabelin work for?

Sasha Zabelin works for Outbaking

What is Sasha Zabelin's role at the current company?

Sasha Zabelin's current role is AI Engineer & CTO at BrandMultiplier.ai—We're Hiring: We're actively seeking sharp minds to join us... Sales Exec w/ experience in SaaS and/or Marketing space.

What is Sasha Zabelin's email address?

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What is Sasha Zabelin's direct phone number?

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What schools did Sasha Zabelin attend?

Sasha Zabelin attended University Of California, Berkeley, Haas School Of Business, University Of California, Berkeley, University Of Ukraine, Odessa, Odessa I.i.mechnikov National University.

What are some of Sasha Zabelin's interests?

Sasha Zabelin has interest in Search Engine Optimization, Science And Technology, Marketing Strategy, Social Marketing.

What skills is Sasha Zabelin known for?

Sasha Zabelin has skills like Marketing Strategy, Seo, Strategy, Analytics, Start Ups, E Commerce, Web Analytics, Management, Web Development, Social Media Marketing, Mobile Applications, Social Media.

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