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Sashca Lasher is listed as MBA, MSc | Marketing, Digital Marketing, SEO, WordPress, eCommerce, PPC | at Print on Demand (POD) South Africa, a with 14 employees, based in Cape Town, Western Cape, South Africa. AeroLeads shows a matched LinkedIn profile for Sashca Lasher.
Sashca Lasher previously worked as Marketing Director at Yoshca Digital Marketing Intelligence and Marketing Manager at Print On Demand (Pod) South Africa. Sashca Lasher holds Master Of Business Administration - Mba, Business Administration from Regenesys.
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I am a strategic marketing manager and avid business strategist, with sales and marketing experience at C-suite level - spanning scientific, beauty, and commercial industries. Prior to that, I have obtained strong client service skills in the international market which led to managing new business development.My marketing and key account management experience has yielded a track record of increased sales and marketing targets based in Johannesburg and Cape Town.As a director of an eCommerce store and the marketing manager of highly successful business accounts -I have managed the development and optimisation of websites on Shopify and WordPress in terms of copywriting, design direction, targeting audiences, and employing automated workflows to retarget customers. With a scientific and business mindset – I ensure that each business account is carried out with in-depth research analysis, competitor analysis, and understanding of the various process-, support-, and financial pains that contribute to the development of market segmentation, customer personas and the marketing strategy.I am skilled in strategic marketing management, digital marketing, e-commerce platforms (including WordPress and Shopify), SEO, and SEM optimization, paid marketing campaigns, managing the HubSpot software for all departments and Google analytics.Success to me is not defined by merely crossing the finish line – but by doing so with leadership and ensuring that the goals and vision of each project are achieved efficiently with added value long-term. This also means uplifting my team so that we can collaborate effortlessly to achieve the vision of a business organisation.My passions: strategic business management, marketing and transformational leadership.I believe in strengthening our 4 human intelligences as an organisation- specifically the importance of emotional intelligence to improve collaboration, work performance, and resilience.SKILLS Strategic Marketing Management Team Management and Leadership E-commerce Strategy Development Website Development Marketing Strategies Marketing Campaign Management Social Media Marketing Key Account Management Analytical Thinking and Forecasting Search Engine Optimization (SEO) Search Engine Marketing (SEM) HubSpot CRM Software Google Analytics Google Ads Meta Ads Manager Scientific Research
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South Africa
Marketing strategy. Business Strategy. Website development. SEO competitor analysis. SEO on page, off page and technical. SEM and paid advertising. Google ads.
South Africa
Overview: Strategic Marketing Management, Website development Management, SEO and SEM optimisation, Social Media Marketing, Marketing Strategy and Campaign management, HubSpot CRM and Sales Hub Management, Work closely with the CEO in mobile digital application development and various business accounts.Website development: Copywriting, Design Direction, SEO Optimisation.• Manage the development of new website & integrated plugins on WordPress, resulting in an improved user experience, reduction in bounce rate, and increase in customer engagement.• Manage the Technical and On-Page SEO optimisation of the website. Weekly website audits using SEMrush.• Create WordPress landing pages and blogs.• Optimise using SEO plugin software.• Research and Implement AI marketing and design tools.SEO strategies to improve organic search using Google- Analytics data, -Trends, -Planner, SEMrush, and Yoast SEO software.Marketing Campaigns: Create and implement SEM campaigns using Google Ads to drive targeted traffic and increase conversions. Manage HubSpot CRM and Sales Hub Software: • Manage and implement HubSpot for all departments: Customer Service, Sales, and Marketing.• Monitor analytics reports, customer interactions, lead generation, and sales pipeline management. • Create and manage all properties, marketing campaigns, marketing emails, landing pages, and streamline campaigns using automated workflows. Market segmentation: In-depth research analysis and competitor analysis. Customer Persona Development.Marketing strategy: Manage and implement marketing strategies to align with the vision and USP of each business account.Lead the marketing team and maintain interdepartmental communication.• Meta Ads Manager to drive paid marketing campaigns, website traffic, lead creation and increase following.• Content Management for all social media platformsMagazine Ad Campaigns:• Create advertising for Joy and Juig Magazine.Blog:• Creation and Management of Blog.
South Africa
Brand Development and Management:- Developed brand strategy- Conducted market research and competitor analysis to identify and capitalize on market trends, adjusting brand strategies accordingly.Contribute to conceptualizing the Business strategy to fulfill the organisation's vision and strategic objectives:- Collaborated closely to develop and understand the organisation's vision and strategic objectives.- Assisted in the development of a comprehensive business strategy, aligning it with market trends, competition analysis, and customer insights.- Conducted market research to identify new opportunities- Actively participated in brainstorming sessions, exchanging valuable insights and the empowerment behind the brand.Establish digital channels to support eCommerce:- Implemented various digital marketing channels such as social media platforms, email marketing, and search engine optimization to support and enhance the organization's eCommerce operations.- Developed and managed an effective website.- eCommerce strategy- Content Strategy- Shopify eCommerce experience
Johannesburg Area, South Africa
Manage existing and new client accounts with a focus on analytical measuring equipment consumables whilst marketing the company’s full range. Manage key customers at an executive level, communicate professionally, which includes presenting at conferences when needed.Generating sales is key, but more so building client relationships. In a target and process-driven environment, time management and project planning are imperative to keep abreast generating progress reports, monthly/ yearly forecasting, working with customer profiles, budgets, creating quotations and ensuring follow through across the financial and export departments.
Johannesburg Area, South Africa
Management of savings analysis and delivery • Management and ownership of price and quote checks for each account. • Pricing analysis development and tracking. • Understanding and tracking of pricing structures, contracted methodologies and history for all accounts. Management of pricing analysis • Error and quality-checking • Consistency-checking • Development and enhancement of tools for analysis, tracking and measurement
Cape Town Area, South Africa
Other employees you can reach at printondemand.co.za. View company contacts for 14 employees →
Primal Fernando
Colleague at Print On Demand (Pod) South AfricaSri Lanka
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MI
Maanie Isaacs
Colleague at Print On Demand (Pod) South AfricaCity Of Cape Town, Western Cape, South Africa
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ZK
Zaahid Kerven
Colleague at Print On Demand (Pod) South AfricaCape Town, Western Cape, South Africa
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CP
Caprice Phillips
Colleague at Print On Demand (Pod) South AfricaMitchells Plain, Western Cape, South Africa
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WH
Wade Hunkin
Colleague at Print On Demand (Pod) South AfricaCity Of Cape Town, Western Cape, South Africa
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MI
Minhajul Islam
Colleague at Print On Demand (Pod) South AfricaMaulvibazar, Sylhet, Bangladesh
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LD
Linwill Dominic
Colleague at Print On Demand (Pod) South AfricaCape Town, Western Cape, South Africa
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RV
Ryan Van Staden
Colleague at Print On Demand (Pod) South AfricaCity Of Cape Town, Western Cape, South Africa
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ZS
Ziad Saad
Colleague at Print On Demand (Pod) South AfricaRabat-Salé-Kénitra, Morocco
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MA
Mohammed Asmina
Colleague at Print On Demand (Pod) South AfricaTangier Metropolitan Area, Morocco
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Quick answers generated from the profile data available on this page.
Sashca Lasher works for Print on Demand (POD) South Africa.
Sashca Lasher is listed as MBA, MSc | Marketing, Digital Marketing, SEO, WordPress, eCommerce, PPC | at Print on Demand (POD) South Africa.
Sashca Lasher is based in Cape Town, Western Cape, South Africa while working with Print on Demand (POD) South Africa.
Sashca Lasher has worked for Yoshca Digital Marketing Intelligence, Print On Demand (Pod) South Africa, Eeden & Lasher, Shimadzu South Africa (Pty) Ltd, and Point Group Marketing Services Partner.
Sashca Lasher's colleagues at Print on Demand (POD) South Africa include Primal Fernando, Maanie Isaacs, Zaahid Kerven, Caprice Phillips, and Wade Hunkin.
You can use AeroLeads to view verified contact signals for Sashca Lasher at Print on Demand (POD) South Africa, including work email, phone, and LinkedIn data when available.
Sashca Lasher holds Master Of Business Administration - Mba, Business Administration from Regenesys.
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