In my current capacity, I was responsible for 4000crores Yearly Revenue and leading a team of 6 Zonal Heads & 34 AreaBiz Managers. I was also involved in conceptualizing & implementinginnovative business strategies to achieve excellence. I have beeninstrumental in aligning & leading sales activities in 4.5K storesacross the country. Actively driving best in class Product Experiencewith 2000 Product consultants. Pivotal in identifying training needs(Product, Upselling & Cross Selling) to enhance revenue. Adeptlyanalyzing and evaluating market intelligence data to gain insightsand build strategies to enhance brand position. Skillfully strategizingfor new product launch, Product Positioning and Brand managementby developing strong relationships with key decision makers.

Regional Sales Manager - Handsets and Wearables for the States of AP and Telanagana Responsible for Channel Enablers and Extraction.

Regional Marketing Manager for Handsets and Wearables - State of TN

Zonal Sales Manager - Handsets for Chennai Metro Zone.

• End to End Sales Operations of Wearables & Accessories Category• Maximise the ROI of co-marketing spends with the major key accounts by creating differentiated offerings / bundles for driving business• Minimum 2.5% attach ratio of Handset value on Primary, Secondary & Tertiary Sales Value• Sales Forecasting – 8 weeks advance forecasting of SKU’s to ensure seamless supplies • Focus on Key Categories (Flip Covers & Bluetooth) which would enhance revenues• Liasing with the Digital Marketing and GTM team for maximising Samsung visibility on Accessories• Increase Width of Distribution across Geographies through increased focus• Training ABM’s, ASM’s on new products and product compatibility.• Drive penetration of key categories (Bluetooth, Headsets, Adaptors & Batteries)• Manage Channel Pipeline Stock at an average of 15 Days

Zonal Sales Manager - Chennai South• Drive increase Active Subscriber Base• Increase Distribution Footprint across Geographies with higher focus on increase in SIM SELLING Outlets.• Employee Engagement and Retention• Training and Development of CSM’s and DSE’s.• Drive penetration of Recharge Booster across Consumer Touch Points. • Manage Channel Pipeline Stock at an average of 7 Days.• Drive Monthly Channel Engagement activities through Kiosk deployment across High Traffic Zones.• Tap Youth Segment with a host of customized product promotions across College / Schools.• Devise constant improvements in CSM / DSE WOW (Ways of Working) to improve levels of service to trade fraternity.

• Increase SOGA (Share of Gross Additions) and Revenue Market Share.• Drive increase in Unique User Subscriber Base.• Adherance to TRAI regulations on Documentation.• Drive Site Utilization (Asset Management) by focusing on growth of Input parameters. • Achievement of Revenue Targets on Recharges.• Increase Distribution Footprint across Geographies with higher focus on increase in SIM SELLING Outlets.• To drive REI Scores (Retailer Effectiveness Index) to greater than 70 percentile.• Employee Engagement and Retention• Training and Development of both TSM’s and FSE’s.• Drive penetration of Recharge Booster across Consumer Touch Points. • Trade Engagement and BTL Activities to create awareness on VAS (Value Added Services)• Manage Channel Pipeline Stock at an average of 7 Days.• Deliver Channel ROI• Drive Customer Engagement through AIRTEL EXCLUSIVE PREPAID SHOPPEE’s.• Drive Monthly Channel Engagement activities through Kiosk deployment across High Traffic Zones.• Tap Youth Segment with a host of customized product promotions across College / Schools.• Devise constant improvements in TSM / FSE WOW (Ways of Working) to improve levels of service to trade fraternity.

• Distribution Expansion through Outlet Reach and Share Focus• Devising separate distribution strategies for different tier’s present in the trade system, workshop segment, Retail Segment and Non Franchisee Workshop Segment.• Increase Lines per Dealer / Lines per Invoice to increase throughput.• Increase Dealer Advocacy through Retailer Engagement Programs and personal rapport with A&B Class Retailers.• Reduce Trade Outstanding and also increase market stock levels by designing gold standard distribution• NFW Initiatives to increase Bike Points / Tractor Points through speedy communication of offer and appointment to ensure better share of usage• To Plan category wise strategy to improve volumes which would result in Growing category wise market share.