Sashitha Fernando

Sashitha Fernando Email and Phone Number

Managing Director and Chief Marketing Officer @ CADD
Western Province, Sri Lanka
Sashitha Fernando's Location
Colombo District, Western Province, Sri Lanka, Sri Lanka
Sashitha Fernando's Contact Details

Sashitha Fernando work email

Sashitha Fernando personal email

n/a
About Sashitha Fernando

As the Co-Founder and Managing Director of Search Worldwide and the CEO of CADD Worldwide, Sashitha has extensive experience in leading and managing organizations in the research and development and digital marketing sectors. Key highlights of my expertise include:๐Ÿ”น Managed global sales force, boosting conversion rates by 50% through data-driven strategies. ๐Ÿ”น Led teams of over 100 employees and maintained strong vendor relationships. ๐Ÿ”น Developed solution-oriented campaigns for clients, targeting both offline and online consumers. ๐Ÿ”น Established and optimized business development strategies based on agency targets. ๐Ÿ”น Cultivated relationships with clients, vendors, and community partners. ๐Ÿ”น Effectively managed projects, deadlines, and milestones. ๐Ÿ”น Mentored and motivated in-house digital teams. ๐Ÿ”น Conducted market research projects locally and internationally. ๐Ÿ”น Oversaw marketing campaigns, event planning, and viral internet marketing. ๐Ÿ”น Provided customer analysis and developed direct marketing campaigns. ๐Ÿ”น Optimized spending for clients, exceeding desired KPIs. ๐Ÿ’ฏ๐Ÿ”น Integrated traditional and digital media for synergistic marketing plans. ๐Ÿ”น Conducted research on clients' products, services, and target markets. ๐Ÿ”น Headed lead generation team and built a sales funnel with pre-qualified leads. With a proven track record in driving revenue growth, optimizing marketing strategies, and leading successful teams, Sashitha brings comprehensive skills and industry expertise to deliver exceptional value and drive organizational success. ๐ŸŽฏ๐Ÿ“ˆ๐Ÿš€#OpenNetworker ๐ŸŒSashitha FernandoCo-Founder and Managing DirectorSearch Worldwide | Cadd Impactsashitha@search-worldwide.com

Sashitha Fernando's Current Company Details
CADD

Cadd

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Managing Director and Chief Marketing Officer
Western Province, Sri Lanka
Website:
caddimpact.com
Employees:
15
Sashitha Fernando Work Experience Details
  • Cadd
    Managing Director And Chief Marketing Officer
    Cadd
    Western Province, Sri Lanka
  • Search Worldwide
    Co Founder & Managing Director
    Search Worldwide Jun 2019 - Present
    Colombo
    โ— Managed a global sales force responsible for obtaining new revenue for the company.โ— Conducted market research projects locally and internationally.โ— Provided customer analysis, segmented customers, establish the reporting infrastructure, tracked performance, and present the results to the team.โ— Analyzed sales and customer behaviour data to develop new direct marketing campaigns and strategies and establish KPIs.โ— Conducted training sessions for employees of the company.โ— Managed new and existing sales accounts.โ— Managed over 100 employees and over 30 vendor relationships and Partners.โ— Headed the Quality Assurance team, Researchers Client Acquisition and Sales operations.โ— Conducted Lead account management, Strategy, Targeting and campaign development for our clients.โ— Established, Initiated and Optimized business development strategies.โ— Cultivated and managed relationships with clients, Vendors and community partners.โ— Advised and consulted all structural changes within the company and the processes for developing new territories.โ— Prepared a corporate plan and annual business plan and monitor progress against these plans to ensure that the company attains its objectives as cost-effectively and efficiently as possible.โ— Headed the lead generation team and build the sales funnel with pre-qualified leads build and maintain relationships within respective territories cultivate leads through a consultative sales approach and set appointments.
  • Cadd
    Managing Director & Chief Marketing Officer
    Cadd Oct 2020 - Present
    Wyoming, United States
    โ— Conducted Lead account management, Strategy, Targeting and campaign development for our clients.โ— Worked closely with clients to identify their needs and challenges and provide solution-oriented campaigns.โ— Boosted conversion rates by 50% through data-driven strategies.โ— Targeted both offline and online consumers by designing a multi-channel creative and comprehensive marketing strategy.โ— Established, Initiated and Optimized business development strategies based on agency targets. โ— Cultivated and managed relationships with clients, Vendors and community partners.โ— Managed Project deadlines and monitored milestones through the completion stage.โ— Managed, motivated and mentored the team, leveraging the teamsโ€™ strengths through engaging and effective team management.โ— Headed the Quality Assurance team, Researchers Client Acquisition and Sales operations, Content and Design teams.โ— Advised and consulted all structural changes within the company and the processes in developing new territories.โ— Oversaw all Marketing campaigns, event planning, Magazine advertisement, Strategies, viral internet and email marketing.โ— Analyzed sales and customer behavior data to develop new direct marketing campaigns and strategies and establish KPIs.โ— Executed and collaborated on problem-solving for win/win solutions with peer team members, management, and clients; effectively juggle multiple demands while working in a fast-paced highly competitive environment.โ— Integrated traditional and digital media; creating synergistic marketing plans for our clients using digital marketing combined with conventional marketing; Increasing our reach and frequency across multiple demographics.โ— Conducted research on clients' products, services, plans, competitors and target markets.โ— Prepared a corporate plan and annual business plan and monitor progress against these plans to ensure that the company attains its objectives as cost-effectively and efficiently as possible.
  • Global Lead Company
    Freelance Consultant
    Global Lead Company Jun 2019 - Present
    United Arab Emirates
    Responsible to oversee and nurture relationships with several key foreign accounts. Collaborating closely with Team Leaders, I ensure that projects are executed within designated timelines while upholding the utmost standards of quality. By fostering effective communication channels and leveraging my expertise in client management, I strive to deliver projects that meet and exceed our client's expectations, thereby strengthening our partnerships and driving overall success.Services : Lead GenerationData CleansingData MiningTalent MappingMarket MappingExecutive Search
  • Brandix
    Human Resources Officer - Executive Office
    Brandix Aug 2018 - Nov 2018
    Colombo
  • Sunshine Holdings Plc
    Human Resources And Talent - Research Coordinater
    Sunshine Holdings Plc Mar 2018 - Aug 2018
    Sri Lanka
  • John Keells Holdings Plc
    Special Project Coordinator
    John Keells Holdings Plc Dec 2017 - Feb 2018
    Sri Lanka
  • United Nations
    Delegate
    United Nations Sep 2016 - Dec 2017
    Sri Lanka

Sashitha Fernando Skills

Event Planning Team Leadership English Information Technology Social Media Marketing Marketing Mediation Hockey

Sashitha Fernando Education Details

Frequently Asked Questions about Sashitha Fernando

What company does Sashitha Fernando work for?

Sashitha Fernando works for Cadd

What is Sashitha Fernando's role at the current company?

Sashitha Fernando's current role is Managing Director and Chief Marketing Officer.

What is Sashitha Fernando's email address?

Sashitha Fernando's email address is sa****@****ide.com

What schools did Sashitha Fernando attend?

Sashitha Fernando attended University Of Bedfordshire, Singapore Airlines Training Acadamy, St. Peter's College Colombo.

What skills is Sashitha Fernando known for?

Sashitha Fernando has skills like Event Planning, Team Leadership, English, Information Technology, Social Media Marketing, Marketing, Mediation, Hockey.

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