Sashitha Fernando Email & Phone Number

Western Province, Sri Lanka

Colombo

● Managed a global sales force responsible for obtaining new revenue for the company.● Conducted market research projects locally and internationally.● Provided customer analysis, segmented customers, establish the reporting infrastructure, tracked performance, and present the results to the team.● Analyzed sales and customer behaviour data to develop new direct marketing campaigns and strategies and establish KPIs.● Conducted training sessions for employees of the company.● Managed new and existing sales accounts.● Managed over 100 employees and over 30 vendor relationships and Partners.● Headed the Quality Assurance team, Researchers Client Acquisition and Sales operations.● Conducted Lead account management, Strategy, Targeting and campaign development for our clients.● Established, Initiated and Optimized business development strategies.● Cultivated and managed relationships with clients, Vendors and community partners.● Advised and consulted all structural changes within the company and the processes for developing new territories.● Prepared a corporate plan and annual business plan and monitor progress against these plans to ensure that the company attains its objectives as cost-effectively and efficiently as possible.● Headed the lead generation team and build the sales funnel with pre-qualified leads build and maintain relationships within respective territories cultivate leads through a consultative sales approach and set appointments.

Wyoming, United States

● Conducted Lead account management, Strategy, Targeting and campaign development for our clients.● Worked closely with clients to identify their needs and challenges and provide solution-oriented campaigns.● Boosted conversion rates by 50% through data-driven strategies.● Targeted both offline and online consumers by designing a multi-channel creative and comprehensive marketing strategy.● Established, Initiated and Optimized business development strategies based on agency targets. ● Cultivated and managed relationships with clients, Vendors and community partners.● Managed Project deadlines and monitored milestones through the completion stage.● Managed, motivated and mentored the team, leveraging the teams’ strengths through engaging and effective team management.● Headed the Quality Assurance team, Researchers Client Acquisition and Sales operations, Content and Design teams.● Advised and consulted all structural changes within the company and the processes in developing new territories.● Oversaw all Marketing campaigns, event planning, Magazine advertisement, Strategies, viral internet and email marketing.● Analyzed sales and customer behavior data to develop new direct marketing campaigns and strategies and establish KPIs.● Executed and collaborated on problem-solving for win/win solutions with peer team members, management, and clients; effectively juggle multiple demands while working in a fast-paced highly competitive environment.● Integrated traditional and digital media; creating synergistic marketing plans for our clients using digital marketing combined with conventional marketing; Increasing our reach and frequency across multiple demographics.● Conducted research on clients' products, services, plans, competitors and target markets.● Prepared a corporate plan and annual business plan and monitor progress against these plans to ensure that the company attains its objectives as cost-effectively and efficiently as possible.

United Arab Emirates

Responsible to oversee and nurture relationships with several key foreign accounts. Collaborating closely with Team Leaders, I ensure that projects are executed within designated timelines while upholding the utmost standards of quality. By fostering effective communication channels and leveraging my expertise in client management, I strive to deliver projects that meet and exceed our client's expectations, thereby strengthening our partnerships and driving overall success.Services : Lead GenerationData CleansingData MiningTalent MappingMarket MappingExecutive Search

Colombo

Sri Lanka

Sri Lanka

Sri Lanka

Executive Mba, Strategic Marketing

Bachelor'S Degree, Aerospace, Aeronautical And Astronautical Engineering

Physical Sciences

• Senior Violinist in School Orchestra • Junior and Senior Chorister • Junior Debate Team Leader • Junior and Senior Hockey player (Under.