Sash Singh Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

Management: Hired, mentored, and coached the design team • Managed and prioritised designers across all squads • Ran quarterly performance reviews for each designer to develop their skills and establish career pathsProduct: Established practical design principles to guide decision making • Created and maintained the Design System as symbols (Sketch) and handover to Engineering to build functional components (React) • Worked with the Front-end Lead in rolling out the Design System and defined a workflow for the design and engineering teams

Sydney, Australia

People & Process: Re-defined tooling, file management and the design production process for the design team • Provided mentoring and guidance to junior and mid-level designersProduct: Worked across 3 squads to identify product problems driven by customer data • Used customer insights (Intercom, NomNom, Fullstory) to inform ideation & solutions • Led co-design workshops to facilitate product planning and direction • Co-facilitated feature mapping and prioritisation with Product Managers • Audited the Expert360 product in order to establish baseline needs for a Design System build • Designed & developed a Design System in collaboration with the Front-end Lead and established a rollout plan • Managed leadership and stakeholders throughout all work

Sydney, Australia

Led the design process • Worked with the product team in designing and testing prototypes • Produced high quality visual concepts and applied UX principles and UI patterns • Led several co-design workshops (15 people) and design jams (5-7 people)exposing customer problems and product opportunities • Refined the Search Party brand in close collaboration with the Chief Marketing Officer • Aligned the brand consistently across all comms • Presented updates to the leadership team • Refined and maintained the design system

Sydney, Australia

Standarised all campaigns to use a mobile—first approach and shared set of components • Shifted internal thinking towards user-centered practices to create transparent experiences for users • Provided design oversight and mentorship for the creative team to elevate the standard of work produced.

Surry Hills (Sydney)

Led visual direction, interface design, and presentations for clients in the not-for-profit & sustainability sectors such as 1 Million Women, Cerebral Palsy Alliance, and Flow Systems.• Applied user-centred design to create responsive interfaces for a project aimed at helping students from dis- advantaged backgrounds participate in tertiary education • Synthesised Flow System’s corporate identity hierarchy & brand guidelines across all internal and customer facing comms • Contributed to the development of DoGooder; an online campaigning tool, by specifying interfaces to make the system responsive • Trained interns in interaction design approaches and development workflows • Collaborated with the design team to plan and facilitate participatory design workshops with clients

Sydney, Australia

Worked with small businesses to define their brand needs and deliver strategy, visual direction and identity assets • Ran presentations and workshops to help teams unpack values and stories behind their brands • Consultation with agencies to aid in UX implementation, planning and technical specifications.

Sydney, Australia

Synthesised business requirements into wireframes and information architecture • Worked with programmers to specify system models and user flows for several billing, payment, and reporting systems • Designed and specified responsive user interfaces • Research and design with users for CaterCare’s meal booking app aimed at aged care residents and families • Quality assess and test products with developers before deployment

Sydney, Australia

Hands-on offset printing experience with plates, inks, stocks, finishes, and die-cuts.

Advanced Diploma, Visual Communication

Visual Communication (Part Time)

Accepted directly into 3rd year to participate in Part-time community-based projects

Fine Arts

Studying Fine Arts & illustration courses online