Sash Hickey Email & Phone Number

Charlotte, North Carolina, United States

I currently serve as Marketing Manager for the Stanley Black and Decker Corporate Sponsorship account as it relates to NASCAR, Formula 1, PGA Tour, and various sport sponsorship activations.

-Established and maintained effective relationships with 350+ partners across multiple industries and brands-Researched, negotiated, and executed strategic partnership and event opportunities across multiple brands under Harvest Hosts family of products-Maintained database with partner deliverables, assets, and ROI using Asana, PowerBI, Notion, Canva, and Google Suite-Researched industry event sponsorship and advertising opportunities with a focus on brand awareness and host acquisition-Generated qualified leads geared toward addressing company needs and strategically managed a budget to achieve company goals-Led the creation of internal and external webinar strategy, speaking regularly as a thought leader in the industry -Oversaw event logistics for ~50 in person events and trade shows per year, including staff scheduling and training, equipment deployment, and success reporting-Successfully helped stand up new brand entity, CampersCard, from brand design, voice, strategy and marketing plan

Concord, North Carolina, United States

Long Pond, Pa

-Brainstorm and implemented social media strategies to drive engagement to brand new entity of Pocono Raceway (content creation, schedule management, tracking analytics, etc.) -Monthly newsletter creation, website creation and management, community outreach programing, conception of marketing and branding collateral for Pocono Organics-Managed administrative tasks and balanced operational needs for a multitude of departments including human resources, accounting, sales, market, and cafe-Oversaw day to day office operations including payroll, built and maintained filing system, managed company email, scheduled/coordinated meetings and meeting space, ordered office supplies, booked travel arrangements, and more-Prepare communications such as invoices, expense reports, business applications, and official company correspondence -Led event process from planning to execution (Grand Opening, NASCAR sponsorship, Clean Food Dirty Hands Kid's program, Food Forever Experience)-Participated in presentations and meetings to develop strategic partnerships and wholesale account opportunities-Staff hiring and development across farm team and market/cafe team

Austin, Texas Area

-Developed strong customer relationships by providing excellent customer service, support and follow up via chat, email, and phone using ZenDesk-Assisted users in account creation, payment options, account balance questions, refunds, and general service information through RunFlat and Braintree-Resolved and logged an average of 200 customer complaints, concerns, inquiries, and feedback per week

Austin, Texas Area

-Orchestrated in-suite hospitality services, ticket fulfillment/distribution, and communication of event information to investors, suite owners and high-end clients-Oversaw five verticals of operations staff (catering, security, event staff, etc.) during events and perform responsibilities as the lead point of contact for each-Organized race and event hospitality areas, prepare marketing materials, and distributed essential resources to critical areas around the track (signage, credential boards, sundry baskets, etc.)-Created event staff/volunteer learning resources to assist with team member expectations and training

Long Pong, Pa

-Researched and established potential partnerships and sponsors for Pocono Raceway-Analyzed consumer trends and evaluated brands for compatibility with the Pocono Raceway experience -Coordination of special events and programming for 2017 race season-Successfully created the first VIP tailgate package option for purchase at Pocono Raceway

Greater Philadelphia Area

-Answered questions regarding the STHM programs-Reviewed student resumes and cover letters-Assisted with tours of STHM-Worked on projects through STHM online student portal -Assisted with student internship searches

Pocono, Pa

-Provided valuable information on tickets, camping options and weekend ticket packages/upgrades-Processed ticket sales using Paciolan 7-Guaranteed a friendly customer service experience via phone and walk up sales -Fulfilled and distributed tickets to season ticket holders-Developed plans for 50/50 raffle and supervised process during time of race while overseeing 40+ raffle volunteers -Moderated communication between all international guests and aided their purchase process/experience-Updated profiles and gathered cold call leads using Salesforce

Greater Philadelphia Area

-Using CLASS system, helped manage memberships, enrollment and program services-Developed policy and procedure training videos using IMovie for employee development -Acted as manager on duty for main facility, supervising 4 staff members-Created and implemented facility wide emergency evacuation plan-Designed and instituted employee evaluation procedures-Performed hiring and training of new staff members-Managed communication of fitness class schedules and room assignments throughout the facility