Sasi Kumar

Sasi Kumar Email and Phone Number

Chief Executive Officer at VTK Group | Experienced Automotive Leader | Over 26 Years in Sales, Operations, and Brand Management | Strategic Innovator Driving Growth and Customer Satisfaction
Sasi Kumar's Location
Tamil Nadu, India, India
About Sasi Kumar

Dynamic and results-driven automotive management professional with over 26 years of extensive experience in sales, operations, and brand management. Known for strategic leadership and innovative approaches, I have a proven track record in driving profit, revenue growth, and customer satisfaction. My expertise spans across strategic planning, marketing, new business development, and process improvement. Passionate about leading and inspiring teams to achieve excellence, I am committed to delivering outstanding results and contributing to the continued success of the organizations I work with.

Sasi Kumar's Current Company Details

Chief Executive Officer at VTK Group | Experienced Automotive Leader | Over 26 Years in Sales, Operations, and Brand Management | Strategic Innovator Driving Growth and Customer Satisfaction
Sasi Kumar Work Experience Details
  • Vtk Jeep Chennai
    Chief Executive Officer
    Vtk Jeep Chennai Jan 2020 - May 2023
    Chennai
    In the capacity of overseeing the comprehensive Key Result Areas (KRA's), Balanced Scorecard (BSC), Integrated Dealer Systems (IDS), market share, volume achievements, and profitability for the 'Jeep' brand, I led the Sales, Service, and Marketing teams based in Chennai. My responsibilities encompassed analyzing business and operational activities, offering insights for process and system enhancements, and evaluating/recommending Key Result Areas (KRA's), Key Performance Indicators (KPI's), and… Show more In the capacity of overseeing the comprehensive Key Result Areas (KRA's), Balanced Scorecard (BSC), Integrated Dealer Systems (IDS), market share, volume achievements, and profitability for the 'Jeep' brand, I led the Sales, Service, and Marketing teams based in Chennai. My responsibilities encompassed analyzing business and operational activities, offering insights for process and system enhancements, and evaluating/recommending Key Result Areas (KRA's), Key Performance Indicators (KPI's), and Standard Operating Procedures (SOP's).I played a pivotal role in critical functions such as Sales forecasting, Budgeting, Logistics, and Marketing, aiming to enhance brand recall and market presence. My focus extended to ensuring customer satisfaction, optimizing Bay and Technician productivity, maximizing labor revenues, and enhancing overall productivity in the After Sales business.An integral part of my role involved analyzing opportunities and market potential, subsequently advising on effective marketing strategies. I also took charge of ensuring adherence to Integrated Dealer Systems (IDS) and maintaining quality management standards across the dealership.In the realm of financial planning, I played a strategic role in maximizing both fixed and variable margin earnings. This involved effective planning in areas such as Inventory management, Vehicle sales, Parts offtake, and Bay utilization. Through these multifaceted responsibilities, I consistently contributed to the growth and success of the 'Jeep' brand in the dynamic automotive market. Show less
  • Mercedes-Benz Trans Car India Pvt Ltd
    General Manager - Sales
    Mercedes-Benz Trans Car India Pvt Ltd Apr 2013 - 2019
    Chennai
    Tasked with overseeing the comprehensive Key Result Areas (KRA’s), Balanced Scorecard (BSC), Integrated Dealer Systems (IDS), market share, volume achievement, and profitability for 'MERCEDES-BENZ,' I led the sales and marketing team operating across Chennai and Pondicherry. My role involved a detailed analysis of business and operational activities, providing valuable insights for continual improvement of processes and systems.I played a central role in evaluating and recommending Key… Show more Tasked with overseeing the comprehensive Key Result Areas (KRA’s), Balanced Scorecard (BSC), Integrated Dealer Systems (IDS), market share, volume achievement, and profitability for 'MERCEDES-BENZ,' I led the sales and marketing team operating across Chennai and Pondicherry. My role involved a detailed analysis of business and operational activities, providing valuable insights for continual improvement of processes and systems.I played a central role in evaluating and recommending Key Result Areas (KRA's), Key Performance Indicators (KPI's), and Standard Operating Procedures (SOP's), emphasizing a commitment to refining and optimizing operational processes. A key aspect of my responsibilities was the integration of all departments, including Sales, After Sales, Marketing, and Point of Contact (POC), ensuring a holistic approach to leveraging business opportunities.In the realm of Sales forecasting, Budgeting, Logistics, and Marketing, I assumed a pivotal role aimed at enhancing brand recall and strengthening market presence. My strategic contributions extended to the proactive analysis of opportunities and market potential, guiding the formulation of effective marketing strategies tailored to the distinct attributes of the automotive industry.An essential part of my role involved continuous training of the Sales team on Sales processes and effectiveness. This preparation included readying them for national-level Star contests, highlighting my commitment to skill development and excellence in the sales domain.Furthermore, I played a vital role in ensuring adherence to Integrated Dealer Systems (IDS) and maintaining stringent Quality Management standards across the dealership. Strategic planning in areas such as Inventory and vehicle sales allowed me to maximize both fixed and variable margin earnings, contributing significantly to the success of 'MERCEDES-BENZ' in a highly competitive market. Show less
  • Bmw Navnit Motors Mumbai
    Deputy General Manager - Sales
    Bmw Navnit Motors Mumbai Mar 2009 - Jan 2013
    Bangalore
    Entrusted with overseeing the comprehensive aspects of overall processes and standards, market share, target achievement, and profitability for both the brand and the organization, I led the sales and marketing team operating in Bangalore and the outstation markets of Karnataka. My focus was on implementing effective brand management strategies for the BMW range of premium vehicles.Integral to my role was the meticulous analysis of business and operational activities, providing valuable… Show more Entrusted with overseeing the comprehensive aspects of overall processes and standards, market share, target achievement, and profitability for both the brand and the organization, I led the sales and marketing team operating in Bangalore and the outstation markets of Karnataka. My focus was on implementing effective brand management strategies for the BMW range of premium vehicles.Integral to my role was the meticulous analysis of business and operational activities, providing valuable insights for continuous improvement in processes and systems. I played a pivotal role in evaluating and recommending Key Result Areas (KRA's), Key Performance Indicators (KPI's), and Standard Operating Procedures (SOP's), emphasizing a commitment to refining and optimizing operational processes.In the sphere of Sales forecasting, Budgeting, Logistics, and Marketing, I assumed a central role to enhance brand recall and fortify market presence. I actively analyzed opportunities and market potential, offering valuable advice on strategic marketing strategies tailored to the unique attributes of the premium automotive sector.In addition to these responsibilities, I took charge of ensuring effective brand management, guiding the team to achieve the desired market share, target achievements, and overall profitability. The scope of my role extended to the outstation markets of Karnataka, where strategic decision-making played a crucial role in navigating diverse market dynamics.My overarching objective was to contribute significantly to the success and growth of the brand and organization in a competitive market landscape, emphasizing strategic foresight and effective implementation of brand management strategies. Show less
  • Audi Chennai - Jubilant Motorworks Pvt Ltd
    Manager - Sales
    Audi Chennai - Jubilant Motorworks Pvt Ltd Jun 2007 - Nov 2008
    Bengaluru, Karnataka, India
    As the Manager - Sales at Audi Bangalore, I oversaw sales operations across Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala. With over 26 years of automotive management experience, I played a key role in enhancing Audi's market presence and achieving substantial growth in this competitive region.Key Responsibilities:Strategic Sales Management: Developed and implemented tailored sales strategies for each state, aligning with Audi's business objectives.Team Leadership: Led… Show more As the Manager - Sales at Audi Bangalore, I oversaw sales operations across Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala. With over 26 years of automotive management experience, I played a key role in enhancing Audi's market presence and achieving substantial growth in this competitive region.Key Responsibilities:Strategic Sales Management: Developed and implemented tailored sales strategies for each state, aligning with Audi's business objectives.Team Leadership: Led and motivated a high-performing sales team, providing training and support to exceed targets.Market Analysis: Conducted market research to identify growth opportunities and adjust strategies accordingly, optimizing sales processes and market penetration.Customer Relationship Management: Maintained strong relationships with clients and stakeholders, ensuring exceptional customer service and loyalty.Brand Management: Promoted Audi's brand values, executed marketing campaigns, and enhanced brand visibility.New Business Development: Identified and pursued new business opportunities, expanding the customer base and driving revenue growth.Performance Metrics: Monitored sales performance, prepared reports for senior management, and implemented corrective actions.Operational Efficiency: Streamlined sales operations for efficiency and coordinated with other departments for seamless customer experiences. Show less
  • Saud Bahwan Group Llc
    Senior Executive - Sales
    Saud Bahwan Group Llc Apr 2000 - Jan 2006
    Muscat, Masqaţ, Oman
    Managing branch sales and overseeing general administration for the KIA automobile franchisee in the Sultanate of Oman, I assumed a pivotal role in steering the third-largest branch in the country for sales and marketing. A notable accomplishment was achieving record sales growth, marking a remarkable increase from 45% in 2003 to an impressive 110% in 2005.In this capacity, I took on the responsibility of generating weekly, monthly, and yearly performance reports, placing a significant… Show more Managing branch sales and overseeing general administration for the KIA automobile franchisee in the Sultanate of Oman, I assumed a pivotal role in steering the third-largest branch in the country for sales and marketing. A notable accomplishment was achieving record sales growth, marking a remarkable increase from 45% in 2003 to an impressive 110% in 2005.In this capacity, I took on the responsibility of generating weekly, monthly, and yearly performance reports, placing a significant emphasis on forecasting and formulating strategies aligned with corporate objectives. This meticulous approach allowed for informed decision-making and proactive measures to ensure the sustained success of the branch.Additionally, I orchestrated customer meets in high-profile areas such as the Ministry of Defense (MoD), Sultan Qaboos University, and the Armed Forces. These events served as strategic platforms for engaging with key stakeholders, fostering relationships, and promoting the KIA brand in influential circles.Overall, my role involved not only achieving substantial sales growth but also ensuring effective administration, strategic planning, and meaningful engagement with influential stakeholders, contributing significantly to the success and prominence of the KIA automobile franchisee in the Sultanate of Oman. Show less

Sasi Kumar Education Details

Frequently Asked Questions about Sasi Kumar

What is Sasi Kumar's role at the current company?

Sasi Kumar's current role is Chief Executive Officer at VTK Group | Experienced Automotive Leader | Over 26 Years in Sales, Operations, and Brand Management | Strategic Innovator Driving Growth and Customer Satisfaction.

What schools did Sasi Kumar attend?

Sasi Kumar attended Alliance University, Alliance Business Academy, University Of Madras.

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