Sasi Sundar Email & Phone Number

Mississauga, On, Ca

Mississauga, On, Ca

Mississauga, On

Administration Officer for 845 Avro Arrow Squadron, Mississauga, ON

Mississauga

Responsible to manage, plan, budget and execute integrated digital marketing campaigns and strategies to promote all 3 brands of BSH - Bosch, Thermador and Gaggenau.Primary Responsibilities: • Canadian team lead to rollout global projects, working closely with teams in Germany, Poland, Spain & US• Develop, execute and maintain CRM strategies for channel partners and end consumers• Manage E-Commerce sales on Bosch-home.ca• Manage websites, email campaigns, SEO/SEM and social media campaigns• Align and implement global social media strategies for Canadian market• Evaluate and implement all digital marketing initiatives for corporate, sales and marketing team• Plan, budget, implement and monitor short and long-term digital marketing strategies and campaigns to increase website traffic, brand/product awareness, social media followers and opt-in subscriber base• Manage media buy and lead generation initiatives for all brands • Analyze Adobe Omniture web analytics and present monthly reports to key stakeholders • Monitor project status and liaise with team members to meet project deadlines• Negotiate media and partnership contracts and manage multiple projects• Manage and maintain all resources required to support online marketing initiatives• Manage external agencies/vendors and internal team/stakeholdersAccomplishments:• Launched the new Bosch website with responsive template • Implemented web based lead management and dealer portal for Thermador• Successfully implemented the BSH Global CRM solution for Canada• Negotiated media and partnership opportunity contracts and saved over $200K every year• Played a key role in increasing Bosch appliances brand awareness by more than 10% • Successfully implemented and managing Shopatron E-Commerce solution for Bosch

Managed, planned, budgeted and executed integrated marketing campaigns and strategies to promote all 5 brands of AGA MARVEL in North America.Primary Responsibilities: • Managed online presence through variety of marketing and communications tools• Evaluated and implemented all digital marketing initiatives for corporate, sales and marketing team• Planned, budgeted, implemented and monitored short and long-term online strategies and campaigns to increase traffic, brand/product awareness and opt-in subscriber base• Managed media buy and lead generation initiatives for all brands including Marvel Scientific product lines• Managed project development and oversee website performance management (analytics) across products and lines of business• Managed websites, email campaigns, SEO/SEM and social media marketing• Monitored project status and liaised with team members to meet project deadlines • Negotiated contracts and managed multiple projects• Developed, executed and maintained CRM strategies for channel partners and end users• Managed and maintained all resources required to support online marketing initiatives• Managed external agencies/vendors and internal stakeholders/team membersAccomplishments:• Improvised and implemented web based lead management system for distributor and dealer base• Successfully planned and launched AGA MARVEL corporate name change in North America• Launched AGA PRO+ product line in North America with an integrated marketing approach including media events in Toronto, New York, San Francisco and Washington. This initiative created tremendous PR coverage in North America and was well received by consumers• Managed La Cornue product launch in Canada with an integrated marketing approach including media event in Toronto• Implemented an integrated CRM solution to consolidate all 5 brands of AGA MARVEL digital marketing strategy and approach

Primary responsibilities: • Managed all digital marketing initiatives, micro-sites and communication strategies for corporate and channel marketing team• Managed and worked closely with external agencies and vendors• Implemented an online training portal including points based incentive and redemption system• Planned and executed short and long-term online strategies and campaigns to increase traffic, brand/product awareness and opt-in subscriber base• Managed project development and website performance management (analytics) across products and lines of business• Increased website and brand visibility in major search engines through Search Engine Optimization and Search Engine Marketing• Implemented integrated social media marketing campaigns• Continuously improved website stickiness/usability by analyzing what the target audience is looking for and optimize the web contents• Monitored project status and liaised with agencies to meet project deadline • Negotiated contracts and managed multiple projectsAccomplishments:• Increased website traffic by 60% over 2006 by managing and implementing 15 integrated online marketing projects for corporate and channel marketing team• Played a key role in increasing LG Canada brand awareness by more than 20% over 2006 • Increased www.LG.ca link visibility (first page) to 58% in 4 major search engines (Google, Yahoo, MSN, AOL) through Search Engine Optimization and Search Engine Marketing • Implemented online returns and exchanges process for LG Service team. This initiative reduced manual RA process time by 70%

• Managed LG Dubai Ecommerce website for 4 major markets• Actively participated in preparing project schedule, operating budgets and financial reports• Managed all digital marketing initiatives, micro-sites, consumer campaigns and opt-in subscriber base• Managed external agencies / vendors• Implemented Tender Information Sharing System with complete security modules• Implemented and administered SCALA ERP system• Administered MIS Alea Business Intelligence System• Implemented and administered IRIS Access Security System