I have been working as a Brand Designer for four years in my own company called Sasja Elise Studio, where I create and develop brand designs for passionated business owners and start-ups. All my projects throughout the years has given me the skills to design and create authentic and intentional brands in a crossfield between strategy, branding, communication and visual execution.I help them to get clarity about their vision, values and USP, by making a branding strategy for their position on the market. With the branding strategy in mind, I develop a custom design, which can be both visual identity, logo design, stationary and website design.I also do consultant work for bigger companies.

I work as a So-Me and Web Responsible where I have the overall responsobility to strengthen the digital communication to our core segment via. a user friendly and cohesive digital experience on multiple platforms. This is both internally and externally from strategy and planning to implementation and execution.I work with frontend web development in our CMS system on our web, and via focus on the customer journey and the digital experience I have increased the UX on our website. I have created a convenient with services and tools before, during and after the customers store visit, and made event registrations easier. I also increased the sense of quality via season-related inspiration connected to relevant campaigns.Because of the importance of being present on social selling and storytelling I have lifted ourInstagram profile by creating a strategy with focus on relevant and interactive content. I engaged internally by creating a well-functioning editorial department across functions. I engaged externally via regrams, competitions and sneak peaks.

I where Reforms first employee where I had the responsible of all customer consultationswhere I optimized all brand platforms.I analysed Reforms customer experience from A-Z and optimized processes, so the customers’expectations where not only fulfilled but exceeded.

I worked with graphic design, project management, concept development and corporate branding, I developed a digital product catalogue and spreadsheet for their stores in Greenland (B2B), where I systematized products, barcodes, images and article numbers so all data where convenient and categorized.I also developed concepts and sub brands, such as name, logo, visual identity and products, which all came to life in brand books and brochures.

I made all graphic work like flyers, event invitations, mock-ups and digital material fortheir website and inspirational collages. I made competition analysis and developed branding strategies. I used it to build an improved and more user-friendly website.

I was an intern in IKEA’s marketing department, where I coordinated a future “mega event” via IKEA FAMILY in all Danish stores.I gathered analytical data, involved intern stakeholders, , identified necessary resources and optimized workflows and processes among IKEA FAMILY’s local responsible.