I held the position of marketing manager at a boutique travel agency catering to the luxury travel market, primarily serving clients based in the USA. Our tailored journeys were meticulously crafted to provide an exclusive experience for a niche audience. Upon joining the company, I was deeply involved in all facets of the business, including assuming the roleof "host" for a group of travellers in Croatia during August and September of 2021.As a host, my responsibilities… Show more I held the position of marketing manager at a boutique travel agency catering to the luxury travel market, primarily serving clients based in the USA. Our tailored journeys were meticulously crafted to provide an exclusive experience for a niche audience. Upon joining the company, I was deeply involved in all facets of the business, including assuming the roleof "host" for a group of travellers in Croatia during August and September of 2021.As a host, my responsibilities extended beyond mere logistics and planning; I personally attended to the needs of our guests throughout their stay, ensuring their comfort and satisfaction. This involved residing with them, coordinating daily activities, managing transportation, and providing a concierge-level service. This hands-on experience provided me with invaluable insights into the travel and tourism industry, particularly in terms of logistics.In my daily role as marketing manager, I personally managed all tactical implementation deliverables including crafting and executing marketing strategies, overseeing design projects, creating compelling copy, and implementing digital marketing initiatives from inception to completion. Show less

I became part of ArcAqua in 2016, stepping into the role of internal marketing manager.ArcAqua, a venture capital funded Agritech company, pioneers an innovative technological solution for the farming industry. This groundbreaking technology quickly gained traction in Israel and the USA before being adopted by the local market. My responsibilities at ArcAqua revolved around strategically positioning the concept and the brand, both domestically and internationally. This entailed… Show more I became part of ArcAqua in 2016, stepping into the role of internal marketing manager.ArcAqua, a venture capital funded Agritech company, pioneers an innovative technological solution for the farming industry. This groundbreaking technology quickly gained traction in Israel and the USA before being adopted by the local market. My responsibilities at ArcAqua revolved around strategically positioning the concept and the brand, both domestically and internationally. This entailed collaborating closely with engineers and scientists to crystallise the core brand offering and effectively communicate it to the market. Show less

As a part time content creator for the Vaping360 team, I was primarily responsible for sourcing, writing and updating the "deals" section of the website on a daily basis. In this fully remote role, I undertook all initial research of the applicable and selected products and produced compelling content to drive the subsequent sales of these products through online channels.The role included the following tasks: Copy writing and editing, image sourcing and editing (GIMP), final Wordpress… Show more As a part time content creator for the Vaping360 team, I was primarily responsible for sourcing, writing and updating the "deals" section of the website on a daily basis. In this fully remote role, I undertook all initial research of the applicable and selected products and produced compelling content to drive the subsequent sales of these products through online channels.The role included the following tasks: Copy writing and editing, image sourcing and editing (GIMP), final Wordpress publishing to a live website. Show less

When I joined Retail Capital in 2011, it was a startup backed by shareholders. Subsequently, Retail Capital was acquired by Thyme Bank. From the outset, I worked closely with the executive leadership team, initially taking on the role of marketing assistant under a marketing director. In my second year, I earned a promotion to the position of Marketing Manager.Throughout my tenure, I maintained a robust working relationship with the CEO, affording me invaluable insights into business… Show more When I joined Retail Capital in 2011, it was a startup backed by shareholders. Subsequently, Retail Capital was acquired by Thyme Bank. From the outset, I worked closely with the executive leadership team, initially taking on the role of marketing assistant under a marketing director. In my second year, I earned a promotion to the position of Marketing Manager.Throughout my tenure, I maintained a robust working relationship with the CEO, affording me invaluable insights into business strategy, brand development, and B2B marketing. My direct contributions to marketing initiatives played a pivotal role in driving national sales, catapulting the company from a zero monthly revenue balance in June 2011 to a $156,000 monthly balance in under three years.During my time at the company, Retail Capital experienced significant growth, expanding its workforce from six employees to sixty. By its third year, the company reached a "break-even" status and achieved profitability. Show less

While completing my studies, I conceptualised and authored the website, Sassysaysbooks. This website offered a variety of book reviews on the latest releases in stores and served as a reference point for book lovers and keen readers. Partnering with Penguin Group South Africa, I was sponsored monthly books for review covering a wide range of topics from Self Help to Teen Fiction – and everything in between! The website ran successfully for a period of four years until I retired the… Show more While completing my studies, I conceptualised and authored the website, Sassysaysbooks. This website offered a variety of book reviews on the latest releases in stores and served as a reference point for book lovers and keen readers. Partnering with Penguin Group South Africa, I was sponsored monthly books for review covering a wide range of topics from Self Help to Teen Fiction – and everything in between! The website ran successfully for a period of four years until I retired the project in order to focus on marketing full time. Show less

Social media specialist and Key Account Manager for GTS Group CPT; responsible for marketing activites related to brand identity and recruitment. In this role, I was involved with marketing strategy specific to specialist online recruitment for the company. I also assisted with content creation for their corporate blog site as well as copywriting and conceptualisation for various advertising and marketing campaigns.