As a growth consultant, my role at Miltton is to boost the growth of technology companies in Estonia and abroad. We have joined forces with over 40 startups since 2015, working side by side with founders, marketing, communications and people managers toward their business goals.​ We focus on digital marketing, communication, PR & branding but together with 350+ global colleagues we can support you in business strategy, sustainability, public affairs etc. Our growth team members have worked in different startups and we know what it's like to work in a fast-paced environment hitting KPIs​.Miltton is an ambitious, forward-looking consultancy. We help our clients succeed in the global marketplace and be relevant, responsible members of society. We encourage companies to position themselves – not against the competition, but rather as part of society. For this purpose, we apply societal design and strategic stakeholder relations. We operate globally in Helsinki, Tallinn, Riga, Stockholm, Brussels, Washington D.C. and with our partners in over 25 countries around the world.

The main product of Fusebox is a virtual power plant that provides grid operators with grid balancing services to replace fossil fuel generators on the short-term balancing market. Instead of paying money to the power plant, it is paid to large consumers, who reduce or increase their consumption for a short period as needed. The above solution will also help save CO2 emissions. The customers of Fusebox are medium and large companies in the logistics, industrial, real estate management, and retail sectors. Fusebox is the first company in the Baltic states that offers an energy system balancing and demand-side response trading platform. The company has representatives also in Finland, Germany, and other countries and continents.I was in charge of marketing and communications.- As their first marketer, I built the marketing function from scratch.- I developed the marketing strategy and tactical execution plan for entering new markets and increasing brand awareness organically. - I created high-quality content and made regular appearances in local and regional media.

Eliko offers the most accurate and reliable real-time location systems based on Ultra-Wideband (UWB) radio technology for tracking vehicles, people and assets indoors. Eliko's mission is to bring next-generation indoor positioning networks to industrial organisations for higher transparency, safety and productivity. The company empowers system integrators and software developers who need a reliable location tracking technology partner. Together, they offer end-to-end digitalisation solutions. Eliko is trusted by global leaders such as Bosch, Ericsson, eInfochips and many others. Founded in 2004, the company has an R&D background in IoT, Smart City and MedTech and its devices can be found across industries all over the world. I was in charge of marketing and communications.- I led the rebranding and new website development project, which doubled the number of quality inbound leads (globally) already within the first month as a result.- I made appearances in the local and international press.- I optimised the marketing strategy, developed and executed tactical execution plans and allocated budgets for maximum efficiency and results in acquiring quality sales leads.

Inbank is a fast-growing digital bank with Estonian roots offering consumer financing and depositing products in Estonia and other nearby countries.

I was one of the first team members of our cross-functional product teams, aiming to build different mobile app services from the ground up and grow their customer base through continuous growth-hacking. I was responsible for the tactical execution of a range of tasks.Growth-hacking consisted of rapid experimentation and optimization across the marketing funnel, product development, sales and other areas of the business to find the most efficient ways of continuously growing the customer base, revenue, NPS (Net Promoter Score) and other business metrics. I was responsible for creating, implementing and partly automating customer lifecycle communication as a whole (email, push, in-app messaging, SMS) for key user segments. I oversaw the creation of weekly newsletter and email campaigns, including content curation, a/b testing and optimization.Customer insight. I conducted market and user research for product/market fit and product development using various methodologies.My responsibilities also included incident administration for new mobile app services and serving as a day-to-day 2nd level point of contact for hundreds of front line customer care and sales people. I tracked common issues and reported bugs to the engineering team and helped with the prioritizing of fixes and features. I coordinated new product feature testing and launches from the business side.

Multilingua Language Centre was founded in 1994 and is one of the biggest language schools in Estonia offering various language learning and translation and interpreting services to the B2C and B2B segments. I was responsible for developing marketing strategies and implementing them in order to grow online registrations and the NPS (Net Promoter Score). Results: Online registrations for courses grew continuously by 10-35% each year. Organic website traffic increased by 64% with new web development. The NPS score for language courses reached 86% per year. The company managed to maintain and grow it's position on highly competitive markets. My work also involved innovating language courses by integrating language learning software, entering a new market and opening a new language centre in Riga, Latvia. In achieving these marketing goals, my responsibilities included: web development projects and web administrationemail marketingplanning of advertisingFacebook page launch and administrationcontent marketingGoogle Adwords and SEO optimization,planning of marketing budgetcustomer researchwriting articles and answering media questionsorganizing eventscooperating with partner schools abroad.

I learned about the basic principles of leadership by recruiting, training and motivating first time sales people.I relocated to Iowa (2005) and Kentucky (2006) in the USA during the summer months (June -September). I worked 80+ hours a week during the summer months. I grew my retail sales each summer (second summer +20%, 3rd summer +35%).The sales organizations I worked in ranked among the top 1% of hundreds of other sales teams.

I established basic sales, success and motivation principles through direct sales.I relocated to Illinois, USA and ran a direct sales business (selling educational book series and software). I worked more than 80 hours a week during the summer months and gave 30 product demonstrations per day.