Saskia Ericson Email & Phone Number

Collingwood, Victoria, Australia

As Visual Communications Specialist at Stephanie Alexander Kitchen Garden Foundation I create and disseminate branded content to a passionate community of educators bringing positive food habits to young Australians. I curate, plan and manage social media; write news stories, manage the website, and design collateral including the Annual Report. I develop and produce original illustrations and photography, and art-direct external designers and other suppliers, ensuring the brand presents a… Show more As Visual Communications Specialist at Stephanie Alexander Kitchen Garden Foundation I create and disseminate branded content to a passionate community of educators bringing positive food habits to young Australians. I curate, plan and manage social media; write news stories, manage the website, and design collateral including the Annual Report. I develop and produce original illustrations and photography, and art-direct external designers and other suppliers, ensuring the brand presents a coherent and strong story. As a food enthusiast, landing this role is a career highlight!My software skills include:• Adobe Creative Suite: 20+ years advanced experience. Highly proficient.• CMS: Wordpress, Squarespace and Drupal.• Email platforms: MailChimp and Marketing Cloud.• Salesforce.• Scheduling tools: Buffer, Later and Hootsuite.• Meta Business Suite.• Google AdWords.• Microsoft Office Suite.• Mac and PC environments. Show less

I researched and wrote the regular 'old stuff' blog post for UK magazine Anorak, about vintage kid's things. Topics included sea monsters, vintage animal cakes and Dutch illustrator Fiep Westendorp. Anorak redesigned their website in 2018 and all my posts are no longer live! My one solitary remaining post is here: https://anorakmagazine.com/blogs/blog/old-stuff-mammoths

Melbourne, Victoria, Australia

I established award-winning studio Hatch Creative with Tony Ericson in 2001. Hatch Creative provides a complete creative service, working with clients to define brands, assess markets and implement strategy. Services: Brand creation, storytelling, identity development, content marketing, digital marketing including social media management, FMCG packaging, custom illustration, typography, and corporate communications.Hatch Creative has extensive experience in a range of industries… Show more I established award-winning studio Hatch Creative with Tony Ericson in 2001. Hatch Creative provides a complete creative service, working with clients to define brands, assess markets and implement strategy. Services: Brand creation, storytelling, identity development, content marketing, digital marketing including social media management, FMCG packaging, custom illustration, typography, and corporate communications.Hatch Creative has extensive experience in a range of industries including: • GOVERNMENT / LOCAL COUNCIL: Melbourne Water, Municipal Association of Victoria, Department of Environment and Primary Industries, City of Melbourne, City of Port Phillip, NNA (National NEIS Association).• SOCIAL SECTOR / HEALTH: Department of Health (NSW), Cancer Council Victoria, One Umbrella (now Fare Share), Launch Housing, Hatzolah Medical Response Service, Access Inc Disability Support Service.• THE ARTS / FASHION: Australian Ballet, Arts Centre Melbourne, Hawthorn Artist Society, Mimco, Australian Fabric Wholesalers.• FMCG: National Foods/Lion Dairy and Drinks (Lion Nathan), Warrnambool Cheese and Butter, Heat Group Cosmetics, Hunter Toys. Show less

I managed professional Social Media accounts for both small and large clients, including NFPs. I created must-follow Social Media feeds through consistent branding and developed engaged communities of followers for my clients. My skills include:• Visual brand development and consistent brand communication• Promotion of brand awareness and online reputation• Identification of target customers• Planning, goal setting, scheduling and implementation of content editorial… Show more I managed professional Social Media accounts for both small and large clients, including NFPs. I created must-follow Social Media feeds through consistent branding and developed engaged communities of followers for my clients. My skills include:• Visual brand development and consistent brand communication• Promotion of brand awareness and online reputation• Identification of target customers• Planning, goal setting, scheduling and implementation of content editorial calendar • Management, curation, production and dissemination of relevant, original, high-quality content; including infographics, blog post writing, photography and original illustration• Customer and fan engagement• Conversion strategy, including Social Media advertising and Google AdWords• SEO and generation of increase in inbound traffic for clients’ websites• Measurement and analyticsWith combined knowledge of digital marketing, branding and visual communications, I have a unique combination of skills; covering creation, implementation and evaluation of advertising and media. I also provided a written Social Media Audit service, evaluating current Social Media performance for small businesses. I provided recommendations, performance comparison, audience examination and design asset examination for a number of small businesses. I respect the privacy of all my clients. Please contact me directly for testimonials and feedback. Show less

Melbourne, Australia

With many years experience successfully running Hatch Creative, I developed a strong interest in the challenges faced by businesses establishing themselves. The benefit of genuinely engaging and building an interested following through Content Marketing and Digital Media can be a critical factor for success. This was a major theme when I lectured and ran masterclasses in Social Media.• HOLMESGLEN INSTITUTEI presented Professional Development workshops, as a component of the… Show more With many years experience successfully running Hatch Creative, I developed a strong interest in the challenges faced by businesses establishing themselves. The benefit of genuinely engaging and building an interested following through Content Marketing and Digital Media can be a critical factor for success. This was a major theme when I lectured and ran masterclasses in Social Media.• HOLMESGLEN INSTITUTEI presented Professional Development workshops, as a component of the Certificate IV in Small Business Management course; evaluating the marketing potential of Social Media for small business, understanding different Social Media channels, structuring of content, engagement, measurement, optimisation and implementation of Social Media tools.• FREELANCEI regularly lectured and ran workshops and masterclasses in Social Media, notably:VICTORIAN GOVERNMENT SMALL BUSINESS FESTIVAL, 2016 and 2017. Title: Social Media strategies for your small business. NORTHCITY4 CREATIVE HUB, BRUNSWICK, November 2016. Title: Social Media for creative businesses. Show less

My food blog One Equals Two celebrated the art of cooking with planned-overs (planned leftovers). I created and photographed over 150 recipes. My recipes have been published on Buzzfeed, Brit + Co, the kitchn and many more, along with a feature in Super Food Ideas magazine.https://oneequalstwo.wordpress.com/I guest posted on Simple Provisions: https://simpleprovisionsblog.wordpress.com/2014/03/12/guest-post-teriyaki-beef-donburi-and-sushi-from-one-equals-two/

St Kilda, Melbourne, Australia

I freelanced for a range of clients in the Entertainment and Arts industries; including Chapel Street Traders Association (including Chapel St Festival), Acland Street Traders (including St Kilda Festival), WA Film Awards, Revelation Perth International Film Festival, Garry Ginivan Attractions, Performing Arts Museum and Arts Centre Melbourne.

Fitzroy, Melbourne, Australia

I was responsible for all aspects of art direction, branding, design and illustration at JM Artworks; working exclusively on children's products, toys, corporate style manuals, packaging and publications for the Licensing Industry. I was lucky to enjoy frequent travel to the USA for liaison and conference attendance with US-based clients including Warner Bros, Disney, Marvel, Jim Henson, Turner Group (Hanna Barbera, CNN), LucasFilm, Saban Entertainment (Power Rangers), Zorro Productions… Show more I was responsible for all aspects of art direction, branding, design and illustration at JM Artworks; working exclusively on children's products, toys, corporate style manuals, packaging and publications for the Licensing Industry. I was lucky to enjoy frequent travel to the USA for liaison and conference attendance with US-based clients including Warner Bros, Disney, Marvel, Jim Henson, Turner Group (Hanna Barbera, CNN), LucasFilm, Saban Entertainment (Power Rangers), Zorro Productions, MCA/Universal, Sony Music, Mattel and Spielberg Studios. Show less