Saskia Palts Email & Phone Number

Utilize strategic thinking to research, plan, negotiate and execute media plans to promote client products and increase ROI. Developed media strategies and plans for various clients with multi-million dollar annual budgets, increasing attendance, sales and potential leads for the client.Analyze market research and post-buys, evaluating media outlets and overall campaign plans , establishing trends in sales and determining efficient and effective mediums and strategies for future advertising promotions.Display exceptional communication and interpersonal skills as main client liaison: presenting media plans, evaluations and post analysis reports to clients, manage day-to-day client and vendor questions and needs, as well as working closely with creative agencies to ensure timelines and deliverables are met for all campaigns.Demonstrate attention to detail for accurate preparation and management of budgets including trend, forecast and competitive analysis reports for clients, guaranteeing all media placements and expenditures remain within budgetary constraintsLead team of digital marketing experts to create, manage and implement digital marketing campaigns for multiple clients. Campaign development includes market research and strategic planning to implementation, execution, and post analysis of digital advertising in programmatic display, search engine marketing and social media advertising. Oversee a digital marketing budget of over $1,000,000 for various clients nationally and internationally, exceeding benchmarks in campaign performance.

Developed digital marketing efforts for clients providing strategic media plans for display, search and social media advertising. Optimizing campaigns daily throughout the display period to ensure ideal campaign results.Acquired Google and Centro DSP certifications, proving expertise in Google Adwords search and display advertising and advanced programmatic strategies utilizing a demand-side platformAssist main account representatives to gather information for market research, evaluations and post-buy analysis of advertising campaigns to determine trends in customer behavior and media outlets utilized

Demonstrated the ability to work in teams; handle research tasks, media evaluations, preparing presentations, reports and support for meetingsAssisted in the executions of search engine marketing, including Pay Per Click (PPC) management, performing optimizations to garner a successful campaign outcomeExhibited efficiency completing a variety of tasks including extensive use of MS Excel, Strata and other software Presented organizational skills by effectively and accurately trafficking creative assets to media outlets on a daily basis

Homestead, Florida

Demonstrated initiative by creating a ‘Hospitality Binder’ and PowerPoint Presentation for training and educational purposes utilized by all Ford Championship Weekend Volunteers; Recruited volunteers and provided guidance throughout Ford Championship WeekendShowcased creativity and artistic expression through visual merchandising in all hospitality areasEstablished independence overseeing all VIP and Premium Section areas including management of driver appearances; conveyed quick problem solving to create an extraordinary experience for all guests throughout the weekendCreated recaps for every area of Corporate Sales & Partnerships post-race

Bachelor'S Degree, Hospitality Management/ Event Management

HFT 1220 Comm Superv Develop I HFT 2800 Food And Beverage Management HFT 1212 Safety And Sanitation Manageme MAR 1011 Principles.

Associate Of Arts (A.A.), Hospitality Administration/Travel & Tourism, 3.8