We're on a mission to build the world's most beautiful electric mopeds and motorcycles with an exciting new business model that gives businesses the opportunity to customise bikes, accelerate the move to electric, and generate brand awareness and customer loyalty on a whole new level.

I work with CEO's and Founders of startups and scales ups, helping them find new ways to innovate in business model design, value proposition and finding their own unique competitive advantage to build and market brands that truly cut through the noise.

- Part of the board of directors and headed the company's international brand and business strategy- Responsible for defining and shaping the company's values and culture formation process after a period of major growth after business acquisition, and a step away from the company founder. - Responsible for running and heading strategy development programs for the executive team. - Responsible for developing a global new product development program and developing frameworks to create an well balanced innovation portfolio across the two companies that met the needs of the businesses and relevant brands. - Directed overall brand and marketing strategy for 4 international brands in the craft brewing and food category.

Imake is a company who are worldwide leaders in the niche of homebrewing. We manufacture, market and distribute products which help customers all over the world find enjoyment in creating delicious craft beer, spirits, wine and artisan food products via our simple to use kit, high quality equipment and ingredients, and experience enhancing support materials. Responsible for managing the marketing of brands and products both nationally and internationally. Specifically my role included: - New Product Development: Consumer research and product design. - Marketing: Marketing strategy, branding, and marketing communications.- Management: Part of the senior management team, and manage the marketing/design team of 6 direct reports. Awards: New Zealand Exporter of the Year 2015Brands: - Mad Millie www.madmillie.com- Grainfather www.grainfather.com- Mangrove Jack's www.mangrovejacks.com- Still Spirits www.stillspirits.com

Mad Millie is a brand that provides consumers with everything they need in an easy to use kit to make artisan food products such as cheese, yoghurt, and other foods at home. In this role I had sole responsibility for conceptualising and developing a new brand, and product range - Mad Millie. The role was multifaceted and I was responsible for running the brand as a small business unit, meaning I was heavily involved in all aspects of running a business. The brand is now distributed and sold in Europe, the UK, South Africa, Australia, New Zealand, and is arguably the leader in its niche. As part of my role I was responsible for: - Marketing: Branding, communications, and marketing strategy. - New Product Development: Recipe development, product trials and consumer testing. - Sales: Involved in forecasting, pricing, selling directly to a number of accounts large international accounts, running presentations and training seminars at sales conferences and later, managing a Mad Millie sales team. - Product sourcing and costing analyses: Sourcing products from around the world and working with international suppliers to ensure we had the best products at the best possible price. - Management: As the brand grew, I was responsible for the management of four full time staff members as well as a number of part time staff and contract workers. Brands: Mad Millie www.madmillie.com

Based in Amsterdam, I manage a team of 6 executives around the world as a business unit under the Bevie umbrella. Mad Millie is a small New Zealand 'Make your own food kits' brand I started within the company in 2010 and I am now responsible for growing internationally, focused primarily on the UK and USA. Together my team and I are responsible for global marketing and branding, innovation and sales. Specifically my role includes: - P&L planning and accountability - Budgeting for sales and expenses, reporting to the board of directors on a quarterly basis on business unit performance. - Product pricing and margin analysis- Product portfolio management and SKU rationalisation- Global sales strategy - setting the sales strategy with the sales manager in each market to launch the brand while maximising profit and longterm opportunity. - Global Marketing and brand strategy - setting up the brand positioning and directing the marketing strategy for a strong brand presence with amble room for category growth and extension. - New product development and innovation strategy - Lead the new product development process from ideation to launch and ensure new products are launched at the right times in the right markets. - Contributing member of the global executive team for Bevie

- Developed market expansion strategy for 6 brands across Europe, US, NZ, AU, and Asia.- Led innovation, and brand development strategies. - Part of board of directors and senior leadership team.

Tutoring Marketing and International Business to undergraduate students.