Mad Millie Founder & Category Manager
Wellington & Wairarapa, New Zealand
Mad Millie is a brand that provides consumers with everything they need in an easy to use kit to make artisan food products such as cheese, yoghurt, and other foods at home. In this role I had sole responsibility for conceptualising and developing a new brand, and product range - Mad Millie. The role was multifaceted and I was responsible for running the brand as a small business unit, meaning I was heavily involved in all aspects of running a business. The brand is now distributed and sold in Europe, the UK, South Africa, Australia, New Zealand, and is arguably the leader in its niche. As part of my role I was responsible for: - Marketing: Branding, communications, and marketing strategy. - New Product Development: Recipe development, product trials and consumer testing. - Sales: Involved in forecasting, pricing, selling directly to a number of accounts large international accounts, running presentations and training seminars at sales conferences and later, managing a Mad Millie sales team. - Product sourcing and costing analyses: Sourcing products from around the world and working with international suppliers to ensure we had the best products at the best possible price. - Management: As the brand grew, I was responsible for the management of four full time staff members as well as a number of part time staff and contract workers. Brands: Mad Millie www.madmillie.com