Saskia Thornton
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Saskia Thornton Email & Phone Number

Marketing strategy to turn ideas and small businesses into big brands at FTN Motion
Location: Amsterdam, North Holland, Netherlands 11 work roles 4 schools
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Role
Marketing strategy to turn ideas and small businesses into big brands
Location
Amsterdam, North Holland, Netherlands

Who is Saskia Thornton? Overview

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Quick answer

Saskia Thornton is listed as Marketing strategy to turn ideas and small businesses into big brands at FTN Motion, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Saskia Thornton.

Saskia Thornton previously worked as Co-Founder at Ftn Motion and Non Executive Director at Ftn Motion. Saskia Thornton holds Bachelor Of Commerce (Bcom), Marketing And International Business from Victoria University Of Wellington.

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Email format at FTN Motion

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FTN Motion

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Profile bio

About Saskia Thornton

I help startups and scaleups differentiate and scale through innovative business design, marketing & strategy.Having had over a decade working as both an intrapreneur and entrepreneur leading product development, marketing, and innovation teams inside international companies and startup environments, I know first-hand the struggles of getting products to market and building viable business models and brands to support them. ​Throughout my career, I've successfully managed dozens of new products, brands and businesses from startup to multi-million dollars per year in revenue. I have a first class honours degree in marketing, and have also been trained in design thinking, design sprints and workshop facilitation techniques through top institutes and training bodies including IDEO, Google Ventures, and Strategyzer. ​I have a collaborative and inclusive style to my work. I emphasise the importance of customer insights and validation early, and incorporate this as part of my consulting work.Originally from New Zealand, I now help companies from around the world virtually from my Amsterdam based location.Feel free to get in touch about: * Customer empathy and developing consumer insights* Developing go-to-market strategies* Market validation and testing* Market positioning, brand and marketing strategy* Business Model Innovation. ​hello@saskiathornton.com+31 636 11 57 20

Listed skills include Marketing Communications, Marketing, Marketing Strategy, Social Media, and 30 others.

Current workplace

Saskia Thornton's current company

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FTN Motion
Ftn Motion
Marketing strategy to turn ideas and small businesses into big brands
AeroLeads page
11 roles · 11 years

Saskia Thornton work experience

A career timeline built from the work history available for this profile.

Co-Founder

Current

Wellington, Wellington Region, New Zealand

We're on a mission to build the world's most beautiful electric mopeds and motorcycles with an exciting new business model that gives businesses the opportunity to customise bikes, accelerate the move to electric, and generate brand awareness and customer loyalty on a whole new level.

Oct 2020 - Present

Non Executive Director

Jan 2021 - Jun 2024

Business Designer

Current

Amsterdam Area, Netherlands

I work with CEO's and Founders of startups and scales ups, helping them find new ways to innovate in business model design, value proposition and finding their own unique competitive advantage to build and market brands that truly cut through the noise.

Sep 2020 - Present

Global Director Of Marketing & Strategy

Auckland, New Zealand

- Part of the board of directors and headed the company's international brand and business strategy- Responsible for defining and shaping the company's values and culture formation process after a period of major growth after business acquisition, and a step away from the company founder. - Responsible for running and heading strategy development programs for the executive team. - Responsible for developing a global new product development program and developing frameworks to create an well balanced innovation portfolio across the two companies that met the needs of the businesses and relevant brands. - Directed overall brand and marketing strategy for 4 international brands in the craft brewing and food category.

Jul 2016 - May 2018

Marketing Manager

Auckland, New Zealand

Imake is a company who are worldwide leaders in the niche of homebrewing. We manufacture, market and distribute products which help customers all over the world find enjoyment in creating delicious craft beer, spirits, wine and artisan food products via our simple to use kit, high quality equipment and ingredients, and experience enhancing support materials. Responsible for managing the marketing of brands and products both nationally and internationally. Specifically my role included: - New Product Development: Consumer research and product design. - Marketing: Marketing strategy, branding, and marketing communications.- Management: Part of the senior management team, and manage the marketing/design team of 6 direct reports. Awards: New Zealand Exporter of the Year 2015Brands: - Mad Millie www.madmillie.com- Grainfather www.grainfather.com- Mangrove Jack's www.mangrovejacks.com- Still Spirits www.stillspirits.com

Jul 2012 - Jul 2016

Mad Millie Founder & Category Manager

Wellington & Wairarapa, New Zealand

Mad Millie is a brand that provides consumers with everything they need in an easy to use kit to make artisan food products such as cheese, yoghurt, and other foods at home. In this role I had sole responsibility for conceptualising and developing a new brand, and product range - Mad Millie. The role was multifaceted and I was responsible for running the brand as a small business unit, meaning I was heavily involved in all aspects of running a business. The brand is now distributed and sold in Europe, the UK, South Africa, Australia, New Zealand, and is arguably the leader in its niche. As part of my role I was responsible for: - Marketing: Branding, communications, and marketing strategy. - New Product Development: Recipe development, product trials and consumer testing. - Sales: Involved in forecasting, pricing, selling directly to a number of accounts large international accounts, running presentations and training seminars at sales conferences and later, managing a Mad Millie sales team. - Product sourcing and costing analyses: Sourcing products from around the world and working with international suppliers to ensure we had the best products at the best possible price. - Management: As the brand grew, I was responsible for the management of four full time staff members as well as a number of part time staff and contract workers. Brands: Mad Millie www.madmillie.com

Nov 2009 - Jul 2012

Mad Millie Brand Founder & Business Unit Lead

Amsterdam Area, Netherlands

Based in Amsterdam, I manage a team of 6 executives around the world as a business unit under the Bevie umbrella. Mad Millie is a small New Zealand 'Make your own food kits' brand I started within the company in 2010 and I am now responsible for growing internationally, focused primarily on the UK and USA. Together my team and I are responsible for global marketing and branding, innovation and sales. Specifically my role includes: - P&L planning and accountability - Budgeting for sales and expenses, reporting to the board of directors on a quarterly basis on business unit performance. - Product pricing and margin analysis- Product portfolio management and SKU rationalisation- Global sales strategy - setting the sales strategy with the sales manager in each market to launch the brand while maximising profit and longterm opportunity. - Global Marketing and brand strategy - setting up the brand positioning and directing the marketing strategy for a strong brand presence with amble room for category growth and extension. - New product development and innovation strategy - Lead the new product development process from ideation to launch and ensure new products are launched at the right times in the right markets. - Contributing member of the global executive team for Bevie

Sep 2018 - Dec 2019

Executive Director

Amsterdam, North Holland, Netherlands

Sep 2018 - Nov 2019

Chief Marketing Officer

Auckland, New Zealand

- Developed market expansion strategy for 6 brands across Europe, US, NZ, AU, and Asia.- Led innovation, and brand development strategies. - Part of board of directors and senior leadership team.

Dec 2017 - Aug 2018
4 education records

Saskia Thornton education

Design Thinking Master Class - 2013, Innovation

Masterclass takes place over a three month period. It is comprised of a three-day high-intensity workshop in Auckland and 25 hours.

Bachelor Of Commerce (Bcom) Honours, Marketing, 1St Class Honours

Dissertation: "Driver's affecting the consumption of organic and natural skincare"

Certificate Of Digital Marketing - 2014, Marketing, Distinction

Marketing Association

A 5 month certificate qualification, designed to help identify and harness the unique opportunities that digital marketing offers in one's.

FAQ

Frequently asked questions about Saskia Thornton

Quick answers generated from the profile data available on this page.

What company does Saskia Thornton work for?

Saskia Thornton works for FTN Motion.

What is Saskia Thornton's role at FTN Motion?

Saskia Thornton is listed as Marketing strategy to turn ideas and small businesses into big brands at FTN Motion.

Where is Saskia Thornton based?

Saskia Thornton is based in Amsterdam, North Holland, Netherlands while working with FTN Motion.

What companies has Saskia Thornton worked for?

Saskia Thornton has worked for Ftn Motion, Saskia Thornton, Imake Ltd - Handcrafted Food & Beverages, Imake Handcrafted Food & Beverages, and Bevie.

How can I contact Saskia Thornton?

You can use AeroLeads to view verified contact signals for Saskia Thornton at FTN Motion, including work email, phone, and LinkedIn data when available.

What schools did Saskia Thornton attend?

Saskia Thornton holds Bachelor Of Commerce (Bcom), Marketing And International Business from Victoria University Of Wellington.

What skills is Saskia Thornton known for?

Saskia Thornton is listed with skills including Marketing Communications, Marketing, Marketing Strategy, Social Media, Strategy, Product Development, Management, and Strategic Planning.

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