Srinivasa Moorthy has close to 40 years of experience in the Electronics & IT industry as Head, Leader, & Technocrat in the Electronic Product Design & Engineering Domain. Director - Design Engineering of D4X Technologies, a high Product Design House and Technology Advisor to Precision Infomatics Group. Currently Chief of Strategy & New Initiatives at Zettaone Technologies India Private Limited.Moorthy is a passionate teacher and has been teaching students at undergraduate and graduate levels. Currently he is the Subject Matter Electronics for different domains like Automotive, Industrial, Medical Devices. He did his Masters in Industrial Electronics (M.Tech) from National Institute of Technology- Karnataka (NIT-K). He has close to 40 years of experience in Innovation, Research & Development, Product Design & Engineering and large volume manufacturing. His expertise is in Telecom, Networking, Medical Devices, Avionics, Defence and Consumer Electronics domains. His specific focus has been in Design Engineering and New Product Introduction (NPI) process. He specialises in helping small and medium electronic (SME) companies to scale large volume production. He has extensive experience in development process for regulatory industries like Medical, Avionics etc. Writes regularly in leading journals and magazines. Speaks in conferences and teaches undergraduate and graduate courses in Product Design & Engineering. Has developed a product development framework called “DEFINE” which helps SMEs to develop robust products.Helps startup in the deeptech areas in the product developement and scaling up of business.