• Sales & Operations: Responsible to develop and manage the entire lolaandgrace brand distribution across all markets and B2C+B2B channels - from financial planning (forecast) to account management. Fully accountable for the entire P&L, as well as ensuring organic growth by delivering excellence in Operations & Training.• Marketing Communication: Develop the lolaandgrace marketing communication strategy, ensuring an effective digitalization all consumer and trade channels. Responsible for entire department, including marketing strategy, creative direction and services, digital and social media, B2C/B2B marketing activities, PR and launch mgmt.• CRM and Intelligence: Drive CRM, market/consumer insights and competitive benchmarking to identify growth opportunities, recommend strategies and define mid/long term action plans.• People: Lead, manage, develop and coach a team of professional managers and staff functions.• Deputy of the lolaandgrace General Manager.

• Strategy: Responsible for the overall lolaandgrace brand go-to-market strategy and financial planning, ensuring an effective translation of the vision, strategy and plans into actions across the whole value-chain and organization. • Business Controlling: Deliver fact driven decision-making analysis, based on consumer, market and competitors’ insights, sales data and relevant KPI. Responsible for financial plans (budget/forecast) across all countries.• Business Intelligence: Responsible for the market, consumer, competitive insights function of lolaandgrace.• Deputy and right hand of the lolaandgrace General Manager.

• Strategy: Responsible to develop strategies, business cases, pricing model and organizational transformation to increase revenues, reduce complexity and ultimately deliver high profitability.• Innovation: Drive the innovation agenda for several customers. Established the Customer Innovation Center• Key account manager for large-scale projects. Responsible to increase turnover and identify new business opportunities.