Sassan Danesh is CEO of Etrading Software, the independent, global provider of technology-led solutions designed to assist financial institutions address the complex and constantly evolving market and regulatory challenges in wholesale capital markets. Sassan’s focus at Etrading Software is on the role of technology in addressing industry-wide issues. He is passionate about the benefits of industry collaboration to create critical market infrastructures that optimise inefficiencies in the industry. Sassan is a member of the Financial Services Committee of the British Standards Institution (BSI), assisting in defining electronic standards for the UK financial services industry. He is also a member of the International Organisation for Standardization (ISO), assisting in the creation of electronic standards for the global financial services industry. Prior to co-founding Etrading Software, Sassan worked at JP Morgan for 11 years, building technology solutions to support the fixed income sales and trading businesses.