Sass Webber Email & Phone Number

London, GB

London, United Kingdom

• Leading social-first campaigns and innovations across multiple accounts that put audience and data at the heart of all strategy and creative to deliver disruptive content that drives audience engagement and brand.
• Builds and manages multi-million-pound accounts across strategy, insight, editorial, creative, tech and media teams.
• Works closely with Research and Insight function to determine cultural, social and audience truths that allow brands to build their presence with clear, measurable success.
• Manages and develops a team of direct reports, identifying strengths and building capabilities with clear development milestones.
• Sits on Global Diversity and Inclusivity board
• Brand work includes: Amazon Prime Video, Netflix [Nordics], Instagram, Lego, Dr Martens, Tommy Hilfiger, Uber, Audi and Yamaha.

Shoreditch

• Delivered multiple brand partnerships from concept to delivery; on time, in budget and driving business profit margins.
• Led project management for Refinery29’s biggest client, with an account value of £5M.
• Client service and project management across multiple global fashion, entertainment, food & drink, finance and beauty brands.
• Managed complex content campaigns, including digital and social first, video, talent, industry panels, immersive events and editorial collaborations.
• Identified areas of opportunity and made changes to drive day-to-day and business efficiencies.
• Drove collaborative culture across team, internal stakeholders and external parties and clients.

• Led and delivered Global M&S campaigns through the line, working closely with both Executive Marketing Director.
• Managed a multi-million pound budget across media spend and marketing mix with proven record of achieving ROIs.
• Led, developed and motivated a high performing team responsible for delivering each campaign across all channels.
• Built and led solid relationships with M&S director and leadership teams and a wide range of external parties, including charities, advertising, digital & media agencies, production companies and global publications.
• Ensured all strategy was based on customer and performance marketing insight, internal and external search and social listening, putting the consumer at the heart of all strategic and creative development, execution.

London, United Kingdom

Managed Womenswear, Kidswear, Beauty and Lingerie marketing campaigns through the line. Delivered business strategic priorities with M&S masterbrand campaigns on TV, press, outdoor, digital channels and stores. Drove reappraisal through influencer collaborations with publishing titles including Vogue, Stylist and Grazia and designers and stylists including.

London, United Kingdom

Supported a team of marketing managers to deliver Womenswear, Lingerie and Kidswear campaigns above and below the line. Challenged ways of working to drive the team to work more efficiently and consistently. Built solid experience and expertise at delivering campaigns with consistency and impact, delivering key business initiatives and priorities.

Bachelor Of Science - Bs, Biology, General

Foundation Degree, Art/Art Studies, General, Distinction

4 A Levels. English Literature, Maths, Biology And Art, 9 G.C.S.E.'S