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Manage the execution of marketing strategy and tactics for $4.3B digital technology business unit focused on delivering an end-to-end customer experience for Polaris Product Owners. Research and analyze communication program results; implement Inbound Marketing improvements to drive 26% YOY growth in app downloads and grow registered web and app users by 70,000 and 150,000, respectively. Collaborate with Polaris product groups, marketing agencies, and vendors to develop and execute social media positioning and messaging for the industry leading Polaris RZR and the iconic motorcycle Indian Motorcycle brands with 900,00 and 1,200,000 Facebook fans, respectively.Provide strategic recommendations and thought leadership based on research and evaluation of emerging technologies and mobile GPS competitors.Managed Polaris Web & Mobile App Initiative Team, improving app rating performance from 3.2 to 4.3 in 9 months (a corporate goal of 4.0 in 12 month period).Conduct and manage SEO audits, recommendations, and implementations to improve organic traffic by 324% for websites and mobile apps.

Managed SAP vendor/subcontractor program implementation, integration, and corporate communications process to rectify over $300 million in payment errors.Directed on-boarding and training initiative for Contractor and Consultant Management department. Liaise with executive leaders, team members, and vendors to drive software resolution process.Create, deliver, and evaluate effectiveness of internal and external communication efforts to support resolution process.

Analyzed process-flow and identified process improvement opportunity, saving 3500 minutes a day and increasing 1st call resolution across department by 62%.Created, managed, and implemented process improvement strategy across Global HR Direct customer support center.Maintained status as top 5 advisor, presented awards demonstrating leadership, innovation, performance and customer service.

 Researched emerging opportunities for Mayo Clinic’s cardiovascular unit to leverage tele-health products; including competitive, product, and marketing/social media analysis. Presented recommendations to improve social media utilization which resulted in 732% increase in Facebook engagement and 321% in Twitter followers