Lucia Sastre-Hernández Email and Phone Number
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Lucia Sastre-Hernández personal email
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Lucia Sastre-Hernández phone numbers
Leading with innovation and strategic insight, my work at YMCA of South Florida is all about driving revenue growth and boosting conversion rates through cutting-edge digital campaigns. Under my guidance, implementing Pardot Salesforce automation resulted in a 90% increase in conversion rates—proof of my expertise in harnessing marketing automation to deliver real results.For me, success is about creating impact—whether it’s enhancing engagement or driving membership growth. One standout moment was leading a full digital rebrand that drove a 60% spike in website interaction. I thrive on combining strategy with a deep understanding of social media to build holistic, results-driven marketing plans.From Zumba to the YMCA and YouFit, I’ve always been passionate about scaling and restructuring teams, fostering a culture of innovation, and empowering individuals to reach their full potential. My leadership philosophy centers on leading by example, helping teams leverage their strengths, and aligning them with the larger vision of the company. Let's create something amazing together!
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Vice President MarketingYmca Of South Florida Mar 2023 - PresentFt. Lauderdale, Fl, UsLed subscription-based membership campaigns, digital rebranding, and targeted media to drive growth. Delivered 300% growth in lead generation and increased conversion rates by 90% through strategic automation and optimization. Directed a full YMCA website rebrand, boosting engagement by 60% and integrating Salesforce for enhanced user experience. Increased brand awareness by 30% with high-impact commercials and celebrity influencer collaborations, strengthening community presence. Generated $500K+ in annual donations through strategic fundraising campaigns, supporting the YMCA’s nonprofit mission. Grew and created teams across brand, design, production, social media, web, and email, ensuring a cohesive and results-driven strategy.
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Digital Marketing DirectorYoufit Gyms Apr 2021 - Mar 2023Deerfield, UsIncreased lead generation by 43% and memberships by 35% in 6 months through targeted paid campaigns and data-driven lifecycle marketing. Directed a full brand transformation, modernizing both digital and physical identity to improve market positioning and customer engagement. Boosted memberships by 40% and revenue by implementing Salesforce Marketing Cloud for personalized marketing automation. Drove 50% growth in brand performance by expanding the marketing team and fostering a high-performance culture. Led cross-functional collaboration with product, sales, and customer service teams to ensure cohesive brand strategies. Partnered with C-suite executives to align marketing initiatives with business goals, driving revenue and retention. Implemented AI-driven marketing automation and omnichannel solutions to future-proof the brand’s growth. -
Head Of MarketingWellnesscoach Jan 2019 - Apr 2021Miami Beach, Florida, UsAchieved 80% product adoption within one year through targeted paid media and strategic influencer partnerships. Increased social media growth by 70% by building relationships with key influencers, driving brand awareness across B2C channels. Grew email subscribers by 55,000 in one quarter and boosted team retention by 30% through personalized email marketing campaigns. Built and led a high-performing marketing team, fostering collaboration and driving results across all marketing functions. Drove B2B sales by developing and selling corporate wellness plans, expanding partnerships with companies to integrate wellness into employee benefits. Spearheaded B2C growth through customer acquisition, retention, and loyalty programs. -
Director Of Content And Social MediaAllivet Nov 2016 - Jan 2019Miami Lakes, Florida, UsDirected $20M lead generation efforts, achieving an 80% increase in CTR across 20,000 products. Boosted brand interest by 55% through strategic content and social media initiatives. Led campaigns that drove 70% growth in social media and a 105% rise in organic conversions, expanding brand visibility and engagement. Mentored performance marketers, aligning campaigns with business goals to maximize impact and foster skill development. -
Head Of SocialZumba Feb 2013 - Nov 2016Hallandale, Florida, UsManaged a $15M global budget for the “Find a Class” campaign, driving brand awareness and engagement. Boosted social media growth by 90% through strategic partnerships, influencer collaborations, and celebrity endorsements. Launched StrongByZumba with a 90% adoption rate, creating major media events that elevated the brand’s presence. Grew and led a high-performing team, mentoring staff to execute successful campaigns and expand Zumba’s global reach. Trained 300,000+ instructors on marketing strategies, empowering the community to amplify brand visibility. -
Social Media/Project ManagerJillian Michaels Jan 2012 - Feb 2013Miami, Florida, UsEstablished the company’s Social Media/PR department, developing ROI-driven strategies using search and mobile ads. Grew social followers by 60% and boosted leads and website traffic by 50% through effective content strategies. Managed a team of freelancers to create blog and social media content, driving engagement and visibility. -
Social And Digital Media StrategistOptimum7 Jan 2011 - Jan 2012Coral Gables, Florida, UsDeveloped and implemented Social Media programs for national and international clients, driving significant revenue growth. Managed client performance using tools like Google Analytics and BufferApp. Provided SEO and Reputation Management services, achieving first-page Google rankings. -
Marketing CoordinatorCleveland Clinic Feb 2010 - Jan 2011Cleveland, Ohio, UsAssisted the Marketing Director with administrative tasks, including editing content, organizing media lists, and scheduling interviews. Wrote and published health-related press releases, contributed to Healthlines magazine, and crafted talking points for doctors appearing on NBC. Conducted interviews with doctors and patients about new procedures, wrote employee biographies, and supported social media and website forums to boost user engagement.
Lucia Sastre-Hernández Skills
Lucia Sastre-Hernández Education Details
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Florida International UniversityAnd Related Programs
Frequently Asked Questions about Lucia Sastre-Hernández
What company does Lucia Sastre-Hernández work for?
Lucia Sastre-Hernández works for Ymca Of South Florida
What is Lucia Sastre-Hernández's role at the current company?
Lucia Sastre-Hernández's current role is Vice President of Marketing, YMCA of South Florida.
What is Lucia Sastre-Hernández's email address?
Lucia Sastre-Hernández's email address is ls****@****fiu.edu
What is Lucia Sastre-Hernández's direct phone number?
Lucia Sastre-Hernández's direct phone number is +195498*****
What schools did Lucia Sastre-Hernández attend?
Lucia Sastre-Hernández attended Florida International University.
What are some of Lucia Sastre-Hernández's interests?
Lucia Sastre-Hernández has interest in Networking, Web Design, Public Relations, Social Media, New Technology Trends, Photography, Advertising, Search Engine Optimization, Journalism, Graphic Design.
What skills is Lucia Sastre-Hernández known for?
Lucia Sastre-Hernández has skills like Editing, Journalism, Copy Editing, Ap Style, Media Relations, Blogging, Press Releases, Social Media, Public Relations, Copywriting, Feature Articles, Creative Writing.
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