Saswat Mukherjee Email & Phone Number

Bengaluru, Karnataka, India

• Charted a 3year roadmap to reach 500 Cr revenues with 12% EBITDA pan India through retail market mapping for 250 store locations, Large format, General Trade, Ecommerce and a new retail policy.
• Delivered higher profit margin of 4% q-o-q by establishing business plans, marketing plans retail operating procedures, key performance indicators against industry benchmarks.
• Increased repeat customer base by 7% by addressing Net Promoter Score feedbacks.
• Optimized channel wise assortment to improve sales productivity by 20% and profitability by 10%.
• Delved into customer research to improvise Brand imagery at point of sale.
• Harnessed customer relation ship management program to improve LTV, reduce CAC.

Mumbai, Maharashtra, India

• Developed INR 200 Cr business per annum with 10% EBITDA by implementing successful Brand launch and sustenance strategies, collaborating for offline and online businesses.
• Spearheaded marketing strategies for launching a denim brand in a brand cluttered industry with successfully building brand purpose and relevance.
• Enhanced sales productivity by 33% by implementation of performance management system, weekly visual merchandising changes, reducing replenishment lead time by 10 days.
• Improved gross margin by 3% through merchandise rationalization, inventory control.
• Reduced operational costs by 5% through process re engineering.
• Decreased outstanding payments by 45 days through better working capital management.

Mumbai

Heading the Retail & LFS business for the Italian Youth Casualwear Brand - SIN

Gurgaon

• Launched a new business line “Omni Channel” with 200+ sportwear brands, giving customers access to aspirational brands, convenience of shopping and 3X ROI for retailers.
• Acquired 400+ franchisee partners in North and East India by mapping retail markets, performance indicators, partner segmentation.
• Improved contribution margin by 3% through implementation of incentives to channel partners.

Delhi

Managed Retail Operations and Business Development of the Brand - Rosebys London in North India.Highlights:Retail Operations & Business Development of EBOs across North India Franchisee Network ManagementDealer Network ManagementKey Accounts Management Merchandise Planning

Masters Of Business Administration, General Management

Global Immersion On General Management, Digital Strategy

Management Development Program, Supply Chain Management

IIM K Workshop helped me to understand the role of supply chain management in retail strategy

Pg Diploma, Apparel Marketing & Merchandising Management , New Delhi

Activities and Societies: Diploma Project and Internship with Levi Strauss India (P) Ltd Key Interests has been Brand and Retail.

B Tech, Textile Technology

Activities and Societies: Seminar Secretary , College of Textile Technology Serampore , 1998-99 Project on Advanced Spinning System based.

Wbhse, Science