Providing marketing/business development consultancy services for service and product based industries•Conducting market studies and SWOT analysis and building effective marketing strategies•Working on brand image and corporate identity•Developing online and offline marketing campaigns and analyzing data (results, conversion rates, traffic)

Responsible for marketing operations for 6 business entities under the Allayan umbrella•Working closely with the business and identifying marketing needs and areas with room for improvement•Developing a sales kit for the product supplies entity, including:•Arabic/English interactive company profile•Detailed Items catalog•Branded giveaways•Evaluating sales team knowledge of products and constructing a 360 training program resulting in:•Solid knowledge of products specifications•Building teamwork spirit among sales teams•Enhancing communication and collaboration between different business units•All the above led to substantial increase in sales•Initiating and managing a customer care unit•building call center processes and workflow•Developing reporting and data analysis system•Conducting extensive market studies enabling the business to make informative decisions on how to penetrate the markets in Africa, including:•Analysis of cultural perceptions of colors and vocabulary•GDPs and spending power•Demographics and marketing trends

Managing marketing and business development for 5 branches across Jordan, Emirates and Qatar•Initiating external business relationships resulting in partnerships with strategic entities and developing new sales channels•Conducting an average of 52 health awareness events throughout the year leading to:•Increasing public awareness for eye health and regular eye checkups•Growing patient flow by 20%•Developing yearly marketing and business development plans•Building and managing marketing campaigns•Email shots, Radio, TV, SMS flyers, online ads•Oversee agency execution•Ensuring continues improvement on Google ads, SEO and SEM•Reconstructing call center and building a standard process:•Creating FAQ document for all branches enhancing customer service responds•Utilizing change management to drive up users acceptance•Providing 1 on 1 training to call center lead•Preparing PR materials for TV interviews, publications, conferences and events•Capturing and publishing patient testimonial videos

Projects worked on:• Iraqi refugees with IRD• Drug anti counterfeiting with APM/Hikma pharmaceuticals