Sonia Taylor created an overall marketing and communication strategy for the Office of Admissions and led the marketing campaigns in line with our institution branding. She generated new business while managed customer relationships and developed marketing material for the admissions. She is responsible for planning, creating, and managing content across all mediums (email marketing, mail outs etc) to deliver a clear and compelling message. She created relevant and quality marketing collateral to support the marketing strategy as well as other activities. Sonia coordinated the production of email, web, and print materials and created & implemented Admissions’ social media strategy. She created fresh and up-to-date web content and provided ideas and input into the development of new e-marketing materials. She also updated information about the university on external websites and directories which increased the enrollment by 40%.

Sonia Taylor assisted in supporting the Sr. Vice President of Membership Development and Industry Relations department with planning and implementing a marketing strategy for the annual executive summit. She created and distributed press releases, media relations content, bi-annual newsletter content and speaking proposals. She also assisted in supporting the Government Relations (GR) department to increase the understanding of industry-related legislation and regulations. She maintained internal communications to keep staff informed of the work of the organization; wrote and distributed press releases and content for company newsletters. Sonia was responsible for sourcing and managing external services relating to online communications, and exercise final creative authority and costing. She provided writing and editing for presentations, reports, news releases, advertisements and speaking notes, in addition to online communications. She developed and maintained the association website: www.wewear.org and maintained & regularly updated the AAFA mobile app.

Sonia Taylor Assisted the developing marketing collateral (presentations, brochures, direct mail and email releases, newsletters, etc.) and coordinated the execution of proposal materials, including but not limited to organizing, collating, binding, etc. She was responsible for creating marketing files and compliance documentation and maintained informational marketing databases while prepared owner reports & activity reports.Sonia designed the strategy that fulfilled the objectives, maximized revenues, profits, & market share of the company while streamlined overall operations pertaining to business development, and customer service. She worked with marketing team & brokers to develop client-oriented interpretations & other sales aids as needed while developed new ideas for presenting market research data to clients. She managed the regular update of Web marketing content, including practice area descriptions, attorney biographies, and related news items. She conducted research and compiling information regarding existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, presentations, and proposals.