Managing Director Orange Retail Bv
Issy-Les-Moulineaux, Île-De-France, Fr
50+stores, 300+ employees, Turnover +€50m p.a. Results: P&L €-18m to break even within 2 yrs. Share of total market sales growth from 1% to 7%. • Acquisition & merger of two chains & initial rationalization reducing fixed costs by 24%• New concept designed and rolled out: 22 stores fitted in 20wks (Capex $6m)• Growth from 22 stores to 50 stores in 2.5 years, all in ‘A1’ locations • Delivery of new IT infrastructure/systems and re-engineering of key processes • Extensive culture creation & motivation program designed & implemented,• Launch of Online shopping site launched accounting for a 20% increase in total sales• Launch of 2000sqm/21000 sq ft brand super flagship