- Transformed Daelim companies to DL holding company system through the material/person spin-off- Completed the M&A deal of non-mainstream/less profitable business (Daelim C&S, Daelim Motorcycle)- Planned mid/long-term strategies and manage the business operational performance

- Planned corporate mid/long-term vision, strategy and executed yearly plan, investment (Power/LNG/Citi gas/Renewables/Global Business)- Developed new business project to prepare for 4th industry revolution and created unit to research and implement new business- Maximized efficient operation of power plants, district energy, renewables business and ranked as a top tier player in Korea- Planned renewables and carbon emissions plan to meet Korean government standards and developed… Show more - Planned corporate mid/long-term vision, strategy and executed yearly plan, investment (Power/LNG/Citi gas/Renewables/Global Business)- Developed new business project to prepare for 4th industry revolution and created unit to research and implement new business- Maximized efficient operation of power plants, district energy, renewables business and ranked as a top tier player in Korea- Planned renewables and carbon emissions plan to meet Korean government standards and developed renewables business projects (Solar, Wind, Fuel cell) Show less

- Planned advertising business growth strategy and lead growth to reach top tier 4th player in Korea- Designed and successfully managed infra system (Planning/HR/Finance/Audit) of 200 advertising experts organization

- Developed total marketing solution for Advertising/Research/Consulting business- Managed consulting business infra system (Planning/HR/Finance/Audit) as a CIC (Company in company)- Planned and launched SK wellbeing membership program in fitness industry with 200 franchisees in Korea

- Presided over SK Group top management marketing committees in the Energy/Telecommunication/Retail industries- Designed and implemented SK Group total marketing projects based on SK customer- Implemented SK Group total membership marketing projects in Jeju island SK Group sports marketing for SK Wyverns(baseball), SK Knights(basketball) Jeju United FC(football), T1(e-sports)- Implemented SK Group brand image promotion campaign, “LUCI FESTA” in Chunggaechun with SK Energy, SK… Show more - Presided over SK Group top management marketing committees in the Energy/Telecommunication/Retail industries- Designed and implemented SK Group total marketing projects based on SK customer- Implemented SK Group total membership marketing projects in Jeju island SK Group sports marketing for SK Wyverns(baseball), SK Knights(basketball) Jeju United FC(football), T1(e-sports)- Implemented SK Group brand image promotion campaign, “LUCI FESTA” in Chunggaechun with SK Energy, SK Telecom, SK Networks- Developed SK Group new growth options and created new affiliated company, ‘SK Marketing & Company’ Show less

Kwangwoon Graduate School of MBA, Adjunct Professor, E-Business

- Developed SK Group future scenario planning in LNG industry- Developed SK Group business portfolio strategy in energy industry- Developed SK Energy marketing strategy in retail and membership industry and supported launching new business

- Developed Nate drive (T-Map) growth strategy and implemented marketing campaign projects- Designed and launched SK premium membership program combining SK Energy and SK Telecom customers co-marketed with CITI BANK- Developed SK new growth options in car life value chain and supported implementation in LBS/Rental/Membership industry- Valuated M&A options in new business area of power generation

- Implemented ‘bankassurance’ system project in Woori bank to expand business afrea from bank to insurance market- Implemented EIS (Executive information system) in SK/Kolon/Doosan group to evaluate different kinds of performance form the viewpoint of Group to make a strategic decision- Analyzed and designed SK networks’ new business management structure to create new business development organization

- Proposed SAMSUNG Electronics’ corporate identity campaign- Proposed corporation’s promotion in Korea under IMF from the viewpoint fo renovation