Satheesh Kannan Email and Phone Number

-Leading the Meet Listen & Act program a 100 day program /workshop with our top global customers --Leading cross functional Danfoss teams in each Program, Where the objective is to enhance the customer experience across the Business value chain. -The 100 day projects cover quality improvements in Pre sales Product Management, Sales Process, Marketing, Service , logistics , After Market Service and Spares. -Responsible to Enhance Customer experience for the selected Customers across… Show more -Leading the Meet Listen & Act program a 100 day program /workshop with our top global customers --Leading cross functional Danfoss teams in each Program, Where the objective is to enhance the customer experience across the Business value chain. -The 100 day projects cover quality improvements in Pre sales Product Management, Sales Process, Marketing, Service , logistics , After Market Service and Spares. -Responsible to Enhance Customer experience for the selected Customers across Globe.-Facilitated and Executed Quality Improvement projects in India, South East Asia, Pacific and Europe. Show less

• Strategic marketing - Development and Implementation of Short Term and Long-Term Business Plans• Business Development focusing on P/L for the Drives Segment• Developing brand strategy to support positioning & brand architecture at Regional Level thus increasing brand awareness and brand affinity• Pricing and Profitability Management in the Segment• Building brand focus in conjunction with requirements, ensuring maximum brand visibility and capturing optimum market… Show more • Strategic marketing - Development and Implementation of Short Term and Long-Term Business Plans• Business Development focusing on P/L for the Drives Segment• Developing brand strategy to support positioning & brand architecture at Regional Level thus increasing brand awareness and brand affinity• Pricing and Profitability Management in the Segment• Building brand focus in conjunction with requirements, ensuring maximum brand visibility and capturing optimum market shares• Directing entire brand architecture & strategy through brand positioning from conception stage till go-to-market strategy that resulted in improved efficiency and accelerated customer entries & sales growth• Developing and implementing Advertising and Promotional Campaigns featuring special offers, events, launches and so on at national level• Liaising with Advertising & PR Agencies for management of advertisement campaigns, press conferences & press releases, media relations, press meets, content writers, bloggers and so on• Leading 360 degree marketing campaigns and activities for all direct & indirect stakeholders including channel partners, customers, contractors and influencers; covering all aspects of external stakeholders• Analysing the usage of market data to devise plan with a targeted approach to achieve business KPIs• Driving activities pertaining to launch across the region, conducting preliminary research, designing of the entire launch strategy and final launch execution; monitoring post launch performance and taking corrective actions• Monitoring region performance and taking corrective actions to optimize sales and profitability• Measuring ROI of all campaigns and recommending corrective actions for higher impact and reducing cost per contact Show less

Develop business segment specific communication strategies and prepare annual marcom activity calendar.•Manage and review marcom activities and budget on yearly, quarterly, monthly basis.•Responsible for selection and management of advertising/ PR/ events/printing agencies•Co-ordinate and execute on all activities for exhibitions and seminars including initiating contact with exhibitors, finding out the best possible source of exhibition stall designers and builders and making sure… Show more Develop business segment specific communication strategies and prepare annual marcom activity calendar.•Manage and review marcom activities and budget on yearly, quarterly, monthly basis.•Responsible for selection and management of advertising/ PR/ events/printing agencies•Co-ordinate and execute on all activities for exhibitions and seminars including initiating contact with exhibitors, finding out the best possible source of exhibition stall designers and builders and making sure that all these are available at the venue. •Develop and execute media plans for advertising using relevant media, recommend appropriate ad content, design and release.•Brief and coordinate with PR agencies to maintain high visibility in all target news media•Co-ordinating with PR agency on PR activities as and when required•Develop plans for internal communication, like e-mailers, intranet, newsletters, conferences, etc in coordination with local and global communication team•Ideate and execute internet marketing communication, like, SEO, Google adwords social media marketing, internet updates, etc•Gain knowledge of all Danfoss Design standards and guidelines in regards with all marketing and promotional activity and implement the same.•Responsible for development of articles and case stories based on inputs from different business segments and global sales and marketing.•Provide support to sales team in customer engagement activities.•Collect from sales and manage all customer database•Integrate prospective customers obtained from all marcom activities into lead generation function of CRM. Show less

Responsible for ALT and BTL Marketing activations of Michelin India for Truck and Bus radialsPreparing marketing calendar and Budgeting.Handling creative Agency and all market communicationsHandling Product Launch.Managing Loyalty program.In shop branding execution and monitoring.Digital Marketing and website management.Managing all trade Marketing activities

Handling Sales and Business Development in Industry verticals like IT, Mfg for Office Furniture Business of Godrej InterioProject ManagementArchitects ,Contractor and Consultant Management