As the General Manager of Digital Commerce at Lifebay Group, I bring over 20 years of experience in digital marketing, digital media, digital transformation, and e-commerce technologies, including B2C and B2B marketplace customizations. Throughout my career, I have recognized the power and potential of online businesses and have been an early adopter of emerging technologies and trends. My track record includes achieving more than 3000% Y2Y sales growth for my clients. With my expertise in driving digital transformation and delivering measurable results, I am committed to helping businesses stay ahead of the curve in today's rapidly evolving digital landscape.

Coordinated marketing and community events from start to finishSuccessfully managed marketing campaigns and SEO initiatives from start to finish, resulting in a significant increase in sales. Developed and managed all internal communication systems, leading to increased employee engagement.Created and edited copy for various marketing channels, ensuring a consistent voice and tone and increased engagement.Assisted with developing and managing content and social media accounts, resulting in a significant increase in followers and engagement. Evaluated and monitored campaign performance by analyzing key metrics and creating comprehensive reports, resulting in better decision-making and optimization of campaigns.Successfully managed relationships with external vendors to ensure high-quality and timely execution of marketing programs, resulting in better vendor partnerships and cost savings.Conducted research on market trends, customer behavior, and competitor landscape, and prepared reports by analyzing and summarizing data, leading to better market insights, new product launches, and decision-making. Proactively sought new sources of prospective customers and provided recommendations to the leadership team, leading to a significant increase in lead generation.Monitored and reported on website performance, including traffic, rankings, and conversions, resulting in substantial improvements in conversion rates and revenue per visitor. website: https://alhajisperfumes.com

Successfully led the eCommerce division for Al Haramain Perfumes, overseeing all aspects of the global eCommerce market and achieving sales growth and increased profitability.Managed and developed a high-performing eCommerce team, leading to improved efficiency, productivity, and overall performance.Successfully led eCommerce Operations, Digital Development, Digital Marketing (SEO, SMO, email, SMS, affiliate and influencer marketing, Paid campaigns, etc.), Merchandising, Content and Project Management, and CRM team, resulting in increased sales, improved customer engagement, and enhanced customer experience. Successfully developed and updated all digital platforms to gather relevant, high-quality data, resulting in improved KPI lifecycle processes, and better tracking of customer behavior and value. Managed and developed the P&L for the eCommerce platform, resulting in increased profitability and cost-effectiveness. Worked closely with cross-functional teams and regional stakeholders to develop effective marketing strategiesSuccessfully leveraged all brand(Health & Beauty) networks and brick-and-mortar stores to maximize ROI and achieve eCommerce objectives, increasing sales and revenue growth. Successfully headed Android and IOS app development, resulting in increased downloads, user engagement, and sales through mobile devices. Website: https://shop.alharmainperfumes.com

Successfully managed and maintained the university's CRM system, ensuring data accuracy, system functionality and timely issue resolution.Developed and implemented effective CRM strategies to improve student retention, recruitment, marketing campaigns, events and engagement resulted in increased enrollment and improved student satisfaction.Collaborated with various departments to integrate the CRM system into the university's overall goals and objectives, resulting in more streamlined processes and improved data analysis.Provided data-driven insights and recommendations based on CRM data analysis, resulting in more targeted marketing and recruitment efforts and improved student engagement.Created high-quality, SCORM-compliant eLearning content that was engaging and effective in meeting learning objectives.Conducted extensive testing and debugging of eLearning and ecommerce content to ensure functionality and compatibility with various browsers and devices.Customized eLearning content to meet the specific needs of various clients and learners, resulting in increased learner satisfaction and improved learning outcomes.