Associate Consultant
CurrentWorked across different domains - Campaign Management, Recruitment, Field Activities Management, Liaising with different stakeholders in the IPAC election campaign of Tamil Nadu. Managed the election campaign in two districts (Karur & Erode) across five assembly constituencies. Identified problem areas & designed solutions to address the problems which have an impact on voting. Designed campaigns which improved the image of the candidates in the region. Strategy:In charge of the election campaign for four assembly constituencies in Karur district and Anthiyur Assembly constituency in Erode district.Formed the strategy to win the assembly constituencies and ensured execution of the strategy at all levels of the hierarchy (State - District – Union – Panchayat) to achieve the campaign’s aim.Liaised with the internal and external stakeholders for the successful execution of mass events on ground in Karur district.Operations Management:Gathered 1 lakh people for a mass campaign in Karur district – The highest number achieved in any event across Tamil Nadu. Organised Road shows throughout Karur district, setting up interaction points at strategically important locations which improved the traction of the campaign.Executed micro campaigns targeting strategically important communities at village level which shifted the election in favour of DMK in the district.