This study aims to find the consumer behavior in southern part of tamilnadu which includesDindigul,Madurai,Virudhunagar,Theni,Tenkasi,Tirunelveli.sample size-564A questionnaire was framed which finds the Awareness set,consideration set,current using footwear brand,price range preference,Footwear changing period,Average footwear consumption rate and the factors influencing the purchase of footwear brand. A detailed study on consumer behavior on footwear was carried out during my internship period.

This study aims to find the willing CSC,E-seva operators who want to serve as a Business correspondents(BC) for India Post Payments Bank(IPPB).My role in this internship was to promote the products and services of IPPB to CSC and e-seva operators and to create sales lead generation.