Sathya Vendan Email & Phone Number

Chennai Area, India

Procon Management Services envisions a pivotal and qualitative contribution through consulting services to SME 's in the domains of corporatization,process and systems integration and development , SCM, production process controls, quality management ,product and packing development , marketing and sales , field audits for marketing and sales force performance effectiveness and organizational and leadership development.

Bringing in fresh thinking and talent in line with the vision to bette promote the brand and increase the product offerings . Tune up the extant HO workings towards a goal centric way of working and solving problems with focus on Q for Quality and Quantity delivery . Penetrating markets based on relative differences in marketing mix and also driving seasonal sales using primary, secondary and tertiary based promotional tools.

South India

As the Marketing Advisor :1) Devised a strategic action plan with stagewise tactical action plan & performance metrics for 3 years & worked 24/7 across the board - from BoD to field towards setting up & realisation of the plans2) Recruited key functional spl'ists for various fnc at plant level , HR , sales & mktg.3) Designed , developed & actuated positioning strategies for Sunland & Deepa Jyothi range 4) Worked with heart and hands on with various team formations for conjuring up a passion driven sincere working culture 5) Established bottom to top level sales & marketing admin systems 6) Setting up plant based PPC tools , collation & reporting systems and blind sample testing and reporting7) Revitalised the portfolio of products by focusing on the value engineering & quality functional deployment of various types of packings that enabled the Sunflower oil in pet category to be acclaimed as the highest selling sfo in pet category besides bringing out the core functional utility value of a new transparent pack through a series of pathbreaking and beacon light tvc's8) As Chief of Brands, developed proprietary branding & positioning concepts besides developing the entire storyboard, script , cast & handling the post production of tv commercials with the production being done by external agencies , conceptualised & driven soc media campaigns . 9) Intensely focused on ever changing BTL activities & continuously improving on schemes & programmes with escalating targets . 10) Institutionalised the system of performance incentives from teams right down to retail . 11)Established down the line B2B connectivity to the lowest level retail chain .12) Actualised a system of hardcore direct contact with consumers for sampling the performance & drift between brand goals and field level performance.13) Turned around the organisational "feel and smell " culture with DTA - data driven analytics rather than gut / prior experience based lead inputs

Chennai

Chief Executive Officer responsible for building up a new and dynamic organization , sales and marketing ,developing brand salience and equity ,outsourcing , visioning , planning and executing a fast growth path for ReeBonn consistent with values ,resources and brand promises

Heading the commercial ,international businesses and establishing edible oil trading channel and connected logistics in S.India and IT admin functions

Chennai

Heading the marketing , commercial and IT admin functions , blessed with a team that revamped the trading model to a penetrative distribution set up with high performance channel partners . Responsibility included new product development which saw the introduction of brands like Sree Gold , Dheepam Lamp Oil , Cardia range of olive oils and Cardia Life - India's first blend of refined corn and olive oils.Was given the portfolio to transform Kaleesuwari to a professional organization along with the team nucleus formed in 2003

Principal Consultant in the domains of SCM,CRM,Process Controls , Distribution and Logistics ,SPC

Head of Copper concentrates buying and mktg ;handled corporate communications as well

Cqm,Cfqi, Quality Management

Mba, Mktg And Fin

B.Tech, Chemical Engineering

Plus 2, School Topper And State Rank Holder

Activities and Societies: President Tamil Literary Association