Develops and coordinates marketing activities to increase awareness, cultivate interest and enhance the center and its programs.Creates and implements marketing calendar and strategies to align with mission, activities, and fundraising events.Responsible for content and graphics for print and digital communications, including promotional materials, newsletters, website and social media.Builds and maintains relationships with local media to enlist media presence at events and pitcheshuman interest stories to TV, radio, print features through media releases.Collaborates with Development Director on major fundraisers and events. Works with Executive Director on strategy and statistics for Board meetings.

Specializes in creating best outfacing image for individuals and businesses; Collaborates with clients to create engaging narrative and dynamic web and social media presence; Writes original copy for websites, proposals and collateral. Edits existing materials. Ghostwrites as needed; Creates artwork and edits images.Works across several different industries on special campaigns and ongoing maintenance and projects. * WEB * WRITING * RESEARCH * SEO COPY * IMAGE and LOGO CREATION * SOCIAL MEDIA * GHOST WRITING

Managed marketing, communications, editorial opportunities, advertising, web and social media sites for worldwide leader in medical imaging software, photography systems and clinical research services.- Media Planning: Liaised with more than 30 international medical and aesthetic publications on yearly media plan; maintained schedule and insertion orders; coordinated with designer on ad specs and deadlines.- Corporate Website / Social Media Platforms: Created and maintained written content and images. Maintained correspondence with public through these channels.- Public Relations: Maximized editorial placement opportunities with international medical journals and beauty outlets. Garnered placement for company and products in: W Magazine, Porter, Pop Sugar, Dermatology World, the Journal of Drugs in Dermatology, PRIME, Medscape. - Copywriting: Assisted internal divisions on various writing projects / word smithing.

Maximized public image of international leader in handcrafted carpets through electronic, print and editorial channels. Created editorial opportunities and established ongoing relationships with editors of national shelter magazines to maximize coverage of Tufenkian line. Produced press kits, wrote copy and generated email blasts of design trends. Recent placements include Architectural Digest, New York Times, Veranda, Elle Décor, House Beautiful, Luxe. Administered National Advertising Program. Crafted, maintained and budgeted multi-media national advertising program for international showrooms and dealers including shelter magazines, web advertising, print and promotional product. Liaised with Regional Sales Managers and dealers on contract items. Produced promotional materials and initiated campaigns for new product, sales and special events by crafting electronic and print campaigns with Webmaster, Graphic Artist, photographers, and external consultants. Collaborated with Design Manager to name and brand new product. Oversaw photography and sample program introducing original designs. Liaised between company and world famous designers including Barbara Barry, Vicente Wolf, Laura Kirar and Clodagh to promote design collaborations with Tufenkian.

Helped introduce new hand tufted line to international carpet company. Worked with National Showroom Director to brand and promote new designs in company showrooms.Maintained database of over 1,000 designs and colors.Liaised with product manufacturers and internal public relations staff.

Creativity for hire: Consults on special projects for small businesses, artists and non-profits including event planning, copywriting, web design, original logo development and branding.

Refined online presence for national multi-use real estate developerManaged websites for real estate developer responsible for Barclays Arena in Brooklyn, New York Times headquarters, East River Plaza in Manhattan and over 40 other multi-use properties in the New York metropolitan area. Designed, created and maintained several property sites. Created animations, special features and copy. Evaluated traffic data, press coverage and related blogs to better understand public perception and determine how to improve sites.Led effort to redesign and configure company site with new look and functionality. Translated needs of internal decision makers to outside consultants and orchestrated timelines for completion of assignments.

Reconfigured traditionally phone and paper oversight agency into dynamic online 24/7 resource for New Yorkers. Created agency homepage - nyc.gov/dcas - on New York City’s award winning website. Increased annual hits from 50,000 to over 10,000,000 through cross agency links, e-newsletters and special features. Designed for 24/7 accessibility reducing reliance on agency staff and resources, yielding tremendous savings in printing and mailings. Was solely responsible for daily operations of website. Maintained and updated content on over 2,000 multi media files. Created processes to improve timely turn around of content. Determined organization and placement of information.