Building up technology stacks & quadrupling online presence via digital initiatives by building up strategic funnels capable of scaling significant percentage of new business opportunities.Programs ranged from strategic consulting to comprehensive campaign management including website & apps architecture, content marketing, marketing communications, social media and lead generation optimization, among others.

Scaled AdUncle Ad Network to be amongst Top 10 Startups of India in 2011-12, and established it in USA as a legal entity. - Mentored the team for profitability for the Performance Marketing vertical- Competition Analysis, Industry Benchmarking - Advising on Campaign pricing, distribution, media delivery - Channelizing strong working relationships with partners / publishers in the market- Assisting the sales team for closure of deals

Aduncle is an International Affiliate Network based out of India .Aduncle.com offers Cost-Per-Action( CPA ), Cost-Per-Click(CPC) and Cost-Per-Lead(CPL) and Cost-Per-Sale(CPS) campaigns for publishers to expand their business potential and become recognized for their effectiveness in our renowned world-class network. We provide options for entry-level and seasoned professionals alike. Through our extensive application process and exclusive approval rate we have built a dependable and effective network. Aduncle Runs 100+ Campaigns(Incentive and Non-Incentive) at a time with flexible payouts, depending upon the publishers Performance. Aduncle.com has numerous proven success stories and is growing at an incredible pace. Aduncle affiliate network provides full service internet marketing with publisher training forums, campaign management, and company blog. If you believe that reliability generates response and response generates revenue, then Aduncle is the right network for you.Aduncle.com is powered by its own propriety Software platform, Which Boosts instant Live tracking, and 24 x 7 On Desk Support. Publishers can register at http://affiliates.aduncle.com/signup .An affiliate manager would get in touch within 48 hours and if appropriate will approve your account instantly. You could then start promoting instantly. AdUncle.com is a product of RitSan Media Ventures Pvt. Ltd., an Online Media company funded and operating from Amity Innovation Incubator, NOIDA. The company is engaged into providing Social Media,Internet Marketing & Web 2.0 Consulting services & is successfully conducting Web 2.0 & Social Media Workshops across various academic institutions and corporates across the globe. .Because of a strong research knowledge and publishing papers at National & International level, it has been featured in more than 25 newspapers across India & got coverage on TV channels like CNBC besides being amongst Top 20 startups of India.

Amity Education Group, A conglomerate of Ritnand Balved Education Foundation is India’s No.1 Education Group. My Role Involves : • • Heading New Digital Initiatives by the Amity Group• Hold a Leadership role in Helping the Group scale Internationally by implementing Technology effectively for Admissions, Campus Operations and Group Co-ordination. • Leading Brand, Growth and Marketing efforts at Amity. • Instrumental in expanding Amity's online degree & certification programs, especially in the developing markets of Asia, Africa and Middle East. • Occasionally assisting Amity Venture Capital Fund to evaluate start-ups for funding.